Wisp

Wisp — pop artist from US.

Wisp is an American electronic music artist known for their innovative blend of IDM, ambient, and breakcore genres. With a career spanning over two decades,…

Influence: 56.02% Fanbase: 34.02% Trending: 67.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Depop • 30.23% • Very Strong

As of 2025-09-09

749,767

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:01:59 UTC

Genres

poppopalternativealternativesoundtrack, stage & screensoundtrackelectronicintelligent dance musicambient idmdrill and bass

Biography

Wisp is an American electronic music artist known for their innovative blend of IDM, ambient, and breakcore genres. With a career spanning over two decades, Wisp has released numerous critically acclaimed albums and EPs, showcasing their unique sound and production skills. Their music has garnered a dedicated following and has been featured in various media outlets.

Based in the United States, Wisp continues to push boundaries in the electronic music scene, earning recognition for their distinct style and experimental approach. With a focus on intricate rhythms and atmospheric textures, Wisp's music resonates with fans of avant-garde electronic music worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Wisp is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (61%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (35,100 avg views per post); Instagram builds the community layer. Affinity data highlights Depop, Brandy Melville, Miller Lite, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wisp score 6.70% — Very Strong bucket.

Brand: DepopBrand: Brandy MelvilleBrand: Miller Lite

Followers:749,767

Engagements:50,234

Rate:6.7%

Posts:200

Avg Likes:49,485

Avg Comments:466

Avg Views:45,519

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 749,767 · Engagements 50,234 · Rate 6.7% Posts 200 · Views 45,519 · Avg Likes 49,485 · Avg Comments 466 · Avg Views 45,519	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (32%) BRAZIL (8%) UNITED KINGDOM (5%) THAILAND (4%) MEXICO (3%)	Top regions: UNITED STATES (32%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 43,266 avg likes/post · Tiktok: 35,100 avg views/post · Youtube: 10,419 avg views/post	Best reach: Tiktok 35,100 avg views; best engagement: Instagram 43,266 avg likes

Top Brand Affinities

Depop

Score: 30.23

Brandy Melville

Score: 19.10

Miller Lite

Score: 18.47

Applebee's

Score: 12.22

Vivienne Westwood

Score: 11.57

Maison Margiela

Score: 7.66

SoundCloud

Score: 7.62

Sega

Score: 6.33

Panasonic

Score: 6.32

Carhartt

Score: 5.96

Stüssy

Score: 5.93

Ableton

Score: 5.77

Brand	Category	Score
Depop		30.23
Brandy Melville		19.10
Miller Lite		18.47
Applebee's		12.22
Vivienne Westwood		11.57
Maison Margiela		7.66
SoundCloud		7.62
Sega		6.33
Panasonic		6.32
Carhartt		5.96
Stüssy		5.93
Ableton		5.77
Bud Light		5.69
Spotify Music		5.42
Cartoon Network		5.01
Nickelodeon		4.82
Urban Outfitters		4.40
Hennessy		4.37
Kodak		4.28
Monster Beverage		4.23
Ubisoft		4.13
Prismacolor		3.97
Paramount Pictures		3.91
Emporium		3.79
ESPN		3.68
Sprite		3.51
Beats Electronics		3.50
Vans		3.43
Forever 21		3.17
Dr. Martens		3.08
Pepsi		2.98
MTV		2.89
Fenty beauty		2.88
Supreme		2.77
Yves Saint Laurent		2.75
Lollapalooza		2.72
Victoria's Secret		2.60
Fujifilm		2.59
Coachella		2.59
The North Face		2.57
League of Legends		2.54
Vogue		2.48
Hollister Co		2.36
Jaguar		2.30
Subaru		2.30
Lush		2.29
Showtime		2.26
Maserati		2.24
KFC		2.12
Bugatti		2.10