Wisin Brand Affinity ranks highest Univision at 40.09% . Very Strong. Score DMDB 67.39% | Fanbase 68.45%

Wisin — hip-hop & rap artist from PR.

Wisin, born Juan Luis Morera Luna on December 19, 1978, in Cayey, Puerto Rico, is a rapper, singer, songwriter, and record producer. He gained recognition as…

Wisin

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bcb-1eca-8228-9b4b-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hoplatinlatinreggaetonurbano latino

Influential: 67.39% Fanbase: 68.45% Trending: 66.86%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 40.09% • Very Strong

As of 2025-09-10

24,699,017

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.39% | Fanbase 68.45% | Trending 66.86% | CAREER STAGE: MAINSTREAM

Biography

Wisin, born Juan Luis Morera Luna on December 19, 1978, in Cayey, Puerto Rico, is a rapper, singer, songwriter, and record producer. He gained recognition as one half of the reggaeton duo Wisin & Yandel, releasing successful albums like Pa'l Mundo in 2005. Wisin has collaborated with numerous artists in the reggaeton, trap, and Latin pop genres, including Jennifer Lopez, Pitbull, and Enrique Iglesias.

In addition to his work with Wisin & Yandel, Wisin has pursued a solo career, releasing albums such as El Regreso del Sobreviviente in 2014 and Los Legendarios 001 in 2021. He has achieved chart success with singles like "Escápate Conmigo" and "Mi Niña," showcasing his versatility and enduring presence in the Latin music scene. Wisin continues to be a prominent figure in the industry, with his label La Base Music supporting emerging talent and his ongoing collaborations with fellow artists.

Report Date: 2025-09-10

Wisin keeps 18-24 & 25-34 audiences engaged throughout ARGENTINA, COLOMBIA, MEXICO. The composition is heavily male (59%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 113,684 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Univision, Amazon Music, Suavecito supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wisin score 0.09% — Low bucket.

Brand: UnivisionBrand: Amazon MusicBrand: Suavecito

Followers:24,699,017

Engagements:21,809

Rate:0.1%

Posts:631

Avg Likes:21,344

Avg Comments:518

Avg Views:154,984

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,699,017 · Engagements 21,809 · Rate 0.1% Posts 631 · Views 154,984 · Avg Likes 21,344 · Avg Comments 518 · Avg Views 154,984	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 7% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	ARGENTINA (10%) COLOMBIA (9%) MEXICO (9%) UNITED STATES (9%) VENEZUELA (9%)	Top regions: ARGENTINA (10%), COLOMBIA (9%), MEXICO (9%)
Platform Engagement	Instagram: 14,318 avg likes/post · Tiktok: 41,300 avg views/post · Youtube: 113,684 avg views/post	Best reach: Youtube 113,684 avg views; best engagement: Instagram 14,318 avg likes

Top Brand Affinities

Univision

Score: 40.09

Amazon Music

Score: 11.99

Suavecito

Score: 9.00

Movistar

Score: 6.30

American Airlines

Score: 6.02

iHeartRadio Music Awards

Score: 5.01

Cafecito

Score: 4.68

Barber Shop Connect

Score: 4.52

Verizon

Score: 4.47

VidaSana

Score: 3.92

Amway

Score: 3.85

Summit Entertainment

Score: 3.41

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Top Brand Affinities

Brand	Category	Score
Univision		40.09
Amazon Music		11.99
Suavecito		9.00
Movistar		6.30
American Airlines		6.02
iHeartRadio Music Awards		5.01
Cafecito		4.68
Barber Shop Connect		4.52
Verizon		4.47
VidaSana		3.92
Amway		3.85
Summit Entertainment		3.41
Lollapalooza		2.97
Tomorrowland		2.64
shein		2.45
Coachella		2.40
Fila		2.40
Michael Kors		2.37
Nickelodeon		2.24
Dolce & Gabbana		1.99
SheInside		1.92
Herbalife		1.88
Gymshark		1.83
Lacoste		1.77
musical.ly		1.64
NFL		1.63
Sephora		1.61
The North Face		1.58
Forever 21		1.57
Bellagio		1.48
Pandora		1.47
Tarte Cosmetics		1.47
FashionNova		1.44
Mitsubishi		1.40
SoundCloud		1.35
Guess		1.33
Anastasia Beverly Hills		1.33
Levi's		1.32
Versace		1.32
Los Angeles Lakers		1.27
Red Bull		1.26
Coca-Cola		1.25
Pepsi		1.23
Calvin Klein		1.21
Maybelline		1.21
Chevrolet		1.19
Dodge		1.17
Grand Theft Auto		1.16
Harley-Davidson		1.15
L'Oréal Paris		1.12