Wintersleep

Wintersleep — pop artist from CA.

Wintersleep's latest album, In the Land Of, explores themes of alienation and foreignness in various landscapes, as described by guitarist and vocalist Paul…

Influence: 52.15% Fanbase: 31.54% Trending: 62.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 84.54% • Very Strong

As of 2025-09-09

17,210

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:43 UTC

Genres

pophalifax indiecanadian indierockcanadian rockrockalternative rockalternativealternativeindie rockamericandeep new americana

Biography

Wintersleep's latest album, In the Land Of, explores themes of alienation and foreignness in various landscapes, as described by guitarist and vocalist Paul Murphy. The record was produced by Tony Doogan and features an image by photographer Richard Carey on the cover, depicting garbage beneath the water's surface. The band's previous album, The Great Detachment, included the hit single "Amerika," which dominated Canadian rock radio for 11 weeks.

The 10-track album delves into feelings of estrangement from oneself, others, and the world. Drummer Loel Campbell describes the album cover as a reflection of our societal and environmental failures. Notable tracks include "Beneficiary," "Never Let You Go," and "Forest Fire."

Top Brand Affinities

Report Date: 2025-09-09

Wintersleep stands out with 25-34 & 18-24 audiences across CANADA, UNITED STATES, UNITED KINGDOM. The profile is heavily male (67%), and content lands hardest on Youtube, where posts average 25,297 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Scotiabank, Value Village, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Wintersleep a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wintersleep score 2.28% — Strong bucket.

Brand: ScotiabankBrand: Value VillageBrand: Live Nation

Followers:17,210

Engagements:392

Rate:2.3%

Posts:357

Avg Likes:382

Avg Comments:28

Avg Views:25,297

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,210 · Engagements 392 · Rate 2.3% Posts 357 · Views 25,297 · Avg Likes 382 · Avg Comments 28 · Avg Views 25,297	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 29% 35-44: 20% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (29%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	CANADA (58%) UNITED STATES (18%) UNITED KINGDOM (4%) BRAZIL (3%) GERMANY (1%)	Top regions: CANADA (58%), UNITED STATES (18%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 231 avg likes/post · Youtube: 25,297 avg views/post	Best reach: Youtube 25,297 avg views; best engagement: Instagram 231 avg likes

Top Brand Affinities

Scotiabank

Score: 84.54

Value Village

Score: 67.56

Live Nation

Score: 39.93

Ampeg

Score: 38.05

Air Canada

Score: 27.96

Tim Hortons

Score: 22.96

MOOG

Score: 21.16

Akg

Score: 15.68

Budweiser

Score: 15.46

Amazon Music

Score: 13.90

Pro Tools

Score: 13.70

Pilsner Urquell

Score: 13.39

Brand	Category	Score
Scotiabank		84.54
Value Village		67.56
Live Nation		39.93
Ampeg		38.05
Air Canada		27.96
Tim Hortons		22.96
MOOG		21.16
Akg		15.68
Budweiser		15.46
Amazon Music		13.90
Pro Tools		13.70
Pilsner Urquell		13.39
Sennheiser		13.30
NHL		13.18
Spotify Music		7.61
Ableton		6.17
Coors		5.78
Emporium		5.64
Showtime		5.60
Jameson		5.31
iHeartRadio Music Awards		5.02
Guinness		4.95
Lululemon Athletica		4.86
Pacific Northwest Wonderland		4.68
Nixon		4.51
Kickstarter		4.06
Columbia Pictures		3.92
Baileys		3.92
Airbnb		3.88
McDonald's		3.63
Leica		3.29
Polaroid		3.21
CBS		3.17
Lush		3.12
SoundCloud		3.02
Beats Electronics		2.93
The Olympic Games		2.92
Costco		2.87
Paramount Pictures		2.79
Tinder		2.77
MTV		2.74
Lollapalooza		2.73
CBS Television Studios		2.69
Kodak		2.66
WWE		2.55
Activision Blizzard		2.50
A Game of Tones		2.45
Martini		2.44
Carhartt		2.38
Lego		2.37