Wintergatan

Wintergatan — pop artist from SE.

Wintergatan is a Swedish band formed in 2012 by Martin Molin. The band is known for their unique blend of folk, electronic, and experimental music, often…

Influence: 52.47% Fanbase: 30.48% Trending: 63.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arduino • 28.44% • Very Strong

As of 2025-09-08

3,147,874

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:35 UTC

Genres

popgothenburg indiefolk & traditionalfolktronica

Biography

Wintergatan is a Swedish band formed in 2012 by Martin Molin. The band is known for their unique blend of folk, electronic, and experimental music, often incorporating homemade instruments and mechanical contraptions into their performances. Wintergatan gained international recognition with their viral hit "Marble Machine," a music-making contraption that garnered millions of views on YouTube.

Wintergatan released their debut album in 2013 and have since toured extensively, captivating audiences with their inventive and visually stunning live shows. The band continues to push boundaries in music and engineering, with a dedicated following eagerly anticipating their next innovative project.

Top Brand Affinities

Report Date: 2025-09-08

Wintergatan draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDONESIA, RUSSIA. The skew is heavily male (84%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 72,090 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Arduino, MOOG, Akai makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wintergatan score 0.14% — Low bucket.

Brand: ArduinoBrand: MOOGBrand: Akai

Followers:3,147,874

Engagements:4,509

Rate:0.1%

Posts:1,107

Avg Likes:4,332

Avg Comments:140

Avg Views:86,390

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,147,874 · Engagements 4,509 · Rate 0.1% Posts 1,107 · Views 86,390 · Avg Likes 4,332 · Avg Comments 140 · Avg Views 86,390	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 37% 35-44: 13% 45-64: 6%	Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (22%) INDONESIA (6%) RUSSIA (6%) BRAZIL (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (22%), INDONESIA (6%), RUSSIA (6%)
Platform Engagement	Instagram: 677 avg likes/post · Tiktok: 14,300 avg views/post · Youtube: 72,090 avg views/post	Best reach: Youtube 72,090 avg views; best engagement: Youtube 3,002 avg likes

Top Brand Affinities

Arduino

Score: 28.44

MOOG

Score: 22.34

Akai

Score: 12.74

Ableton

Score: 12.63

Sennheiser

Score: 10.27

Pro Tools

Score: 8.95

DeLorean Motor Company

Score: 7.95

Bosch

Score: 6.66

Nvidia

Score: 6.51

Kickstarter

Score: 6.40

Final Fantasy

Score: 5.03

Oculus

Score: 4.72

Brand	Category	Score
Arduino		28.44
MOOG		22.34
Akai		12.74
Ableton		12.63
Sennheiser		10.27
Pro Tools		8.95
DeLorean Motor Company		7.95
Bosch		6.66
Nvidia		6.51
Kickstarter		6.40
Final Fantasy		5.03
Oculus		4.72
Bandai Namco		4.39
Lego		4.28
Gundam		4.25
Fallout		4.05
Boeing		3.39
Nintendo		3.38
Kodak		3.35
Prismacolor		3.33
Fujifilm		3.15
Intel		3.13
Leica		3.05
SoundCloud		3.02
Olympus		2.99
Star Wars		2.85
Faber-Castell		2.83
Adobe		2.83
Comedy Central		2.83
Volvo		2.77
Pokemon Go		2.75
Spotify Music		2.69
Warner Bros		2.64
BBC		2.63
Tesla Motors		2.61
Hot Wheels		2.40
IKEA		2.23
Polaroid		2.23
Activision Blizzard		2.16
Jaguar		2.15
Peugeot		2.12
Sprite		2.10
GoPro		2.08
Beats Electronics		2.08
League of Legends		2.07
Guinness		2.02
Cadillac		2.02
Sony		2.02
Yamaha		1.99
Subaru		1.98