Winnie Nwagi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,335,118
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:45:53 UTC
Genres
Biography
After gaining recognition as a second runners-up in a talent search reality TV show, Winnie was signed to Swangz Avenue, a prominent record label in Kampala. Within a year of her emergence, she received various awards, including Song of the Year and Breakout Artist, becoming a highly followed musician on social media and a sought-after artist not only in Uganda but also in neighboring countries.
Winnie Nwagi is already in the conversation with 25-34 & 18-24 audiences in UGANDA, TANZANIA, UNITED ARAB EMIRATES. The audience is heavily male (59%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (1,717 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Airtel, KENZO, Palm Angels points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,335,118 · Engagements 1,717 · Rate 0.1% Posts 5,724 · Views 0 · Avg Likes 1,717 · Avg Comments 39 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 64% 18-24: 21% 35-44: 13% 13-17: 2% |
Largest: 25-34 (64%); next: 18-24 (21%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UGANDA (67%) TANZANIA (5%) UNITED ARAB EMIRATES (4%) KENYA (4%) UNITED STATES (2%) |
Top regions: UGANDA (67%), TANZANIA (5%), UNITED ARAB EMIRATES (4%) |
| Platform Engagement | Instagram: 1,717 avg likes/post | best engagement: Instagram 1,717 avg likes |
Top Brand Affinities
Airtel
KENZO
Palm Angels
BALMAIN
Alexander McQueen
Champion
boohoo
Timberland
Hennessy
FashionNova
MTV
ASOS
| Brand | Category | Score |
|---|---|---|
| Airtel | 24.58 | |
| KENZO | 14.87 | |
| Palm Angels | 12.21 | |
| BALMAIN | 6.04 | |
| Alexander McQueen | 4.99 | |
| Champion | 4.99 | |
| boohoo | 4.40 | |
| Timberland | 4.32 | |
| Hennessy | 4.25 | |
| FashionNova | 3.94 | |
| MTV | 3.74 | |
| ASOS | 3.48 | |
| BBS | 3.38 | |
| Rolex | 3.14 | |
| TOM FORD | 2.68 | |
| Dolce & Gabbana | 2.45 | |
| Vogue | 2.28 | |
| Sprite | 2.12 | |
| Paramount Pictures | 2.05 | |
| Cartier | 2.02 | |
| Balenciaga | 1.94 | |
| Bugatti | 1.94 | |
| Gymshark | 1.94 | |
| Versace | 1.93 | |
| Nokia | 1.87 | |
| Polo Ralph Lauren | 1.85 | |
| KFC | 1.67 | |
| Fenty beauty | 1.60 | |
| Christian Dior | 1.56 | |
| 1.55 | ||
| shein | 1.54 | |
| BBC | 1.52 | |
| Louis Vuitton | 1.52 | |
| Coca-Cola | 1.52 | |
| New Balance | 1.46 | |
| GIVENCHY | 1.46 | |
| Los Angeles Lakers | 1.42 | |
| Beats Electronics | 1.42 | |
| SheInside | 1.41 | |
| Calvin Klein | 1.40 | |
| Prada | 1.37 | |
| Land Rover | 1.26 | |
| Universal | 1.22 | |
| Bentley | 1.21 | |
| Mitsubishi Motors | 1.20 | |
| Subaru | 1.13 | |
| Tommy Hilfiger | 1.10 | |
| Mazda | 1.08 | |
| Pepsi | 1.03 | |
| Supreme | 1.02 |
Official Profiles
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LoginArtist: Winnie Nwagi
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
