Wim Mertens

Wim Mertens — classical, ensemble & opera artist from BE.

Wim Mertens, a prominent figure in European New Music since the 1980s, has crafted a diverse body of work spanning solo piano compositions to orchestral…

Influence: 51.83% Fanbase: 26.83% Trending: 64.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 39.04% • Very Strong

As of 2025-09-08

50,036

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:48 UTC

Genres

classical, ensemble & operaclassicalminimalismpost-minimalismbelgian contemporary classicalchamber musicclassical crossoverorchestralelectroniccompositional ambient

Biography

Wim Mertens, a prominent figure in European New Music since the 1980s, has crafted a diverse body of work spanning solo piano compositions to orchestral pieces. With a discography exceeding 70 albums, he is known for his innovative approach that appeals to a wide audience, blending intricate cycles with more accessible songs. Mertens' musical evolution includes landmark releases like 'Vergessen' and 'Struggle for Pleasure,' showcasing his distinctive vocals and compositions that range from electronic works to symphonic arrangements.

Beyond his extensive discography, Mertens has contributed music to various projects and events, such as 'A Starry Wisdom' for the Festival van Vlaanderen in Belgium and 'Voice of the Living,' commissioned for the First World War centenary by the FPS Chancellery of the Belgian Prime Minister. His versatility is evident in collaborations with ensembles like the Tenerife Symphony Orchestra and in creating live compositions for specific settings, reflecting his enduring commitment to musical innovation and exploration.

Top Brand Affinities

Report Date: 2025-09-08

Wim Mertens draws 25-34 & 35-44 audiences and holds attention in SPAIN, ITALY, BRAZIL. The skew is heavily male (65%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 5,138 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Fnac, El Corte Ingles, Warner Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wim Mertens score 0.97% — Low bucket.

Brand: FnacBrand: El Corte InglesBrand: Warner Music

Followers:50,036

Engagements:485

Rate:1.0%

Posts:385

Avg Likes:468

Avg Comments:22

Avg Views:5,138

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,036 · Engagements 485 · Rate 1.0% Posts 385 · Views 5,138 · Avg Likes 468 · Avg Comments 22 · Avg Views 5,138	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 26% 45-64: 23% 18-24: 17%	Largest: 25-34 (32%); next: 35-44 (26%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	SPAIN (19%) ITALY (14%) BRAZIL (11%) GREECE (8%) FRANCE (7%)	Top regions: SPAIN (19%), ITALY (14%), BRAZIL (11%)
Platform Engagement	Instagram: 188 avg likes/post · Youtube: 5,138 avg views/post	Best reach: Youtube 5,138 avg views; best engagement: Youtube 280 avg likes

Top Brand Affinities

Fnac

Score: 39.04

El Corte Ingles

Score: 26.99

Warner Music

Score: 23.53

Iberia

Score: 16.44

Alcott

Score: 15.60

MOOG

Score: 14.96

InterContinental

Score: 12.23

Amazon Music

Score: 11.60

Tate Modern

Score: 11.59

Arezzo

Score: 10.51

Ricard

Score: 10.33

Sennheiser

Score: 9.03

Brand	Category	Score
Fnac		39.04
El Corte Ingles		26.99
Warner Music		23.53
Iberia		16.44
Alcott		15.60
MOOG		14.96
InterContinental		12.23
Amazon Music		11.60
Tate Modern		11.59
Arezzo		10.51
Ricard		10.33
Sennheiser		9.03
United Colors of Benetton		8.04
Delicius		7.70
Atmos		7.15
Amstel		6.88
Patek Philippe		6.83
Lidl		6.47
Leica		6.35
Paco Rabanne		5.86
Ableton		5.69
Calzedonia		5.66
Tomorrowland		5.27
Spotify Music		4.95
Campari		4.31
Movistar		4.10
Kickstarter		3.83
Faber-Castell		3.65
Warner Bros		3.51
Montblanc		3.37
Kodak		3.36
Skoda		3.33
Summit Entertainment		3.30
VidaSana		3.19
Olympus		3.12
Matrix		3.00
Tinder		2.82
Lego		2.81
Pizza Lover		2.76
Alfa Romeo		2.74
Citroen		2.65
Fujifilm		2.62
Prada		2.55
Fiat		2.45
Snoopy And The Peanuts Gang		2.42
musical.ly		2.35
Pixar		2.31
Polaroid		2.28
National Geographic		2.24
Garnier		2.20

Official Profiles

Artist: Wim Mertens

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-25 04:15 UTC	Wim Mertens	Muziekgebouw Eindhoven	Eindhoven, Netherlands	mge.nl
2026-01-31 05:00 UTC	Wim Mertens	Convento São Francisco	Coimbra, Portugal	ticketline.sapo.pt
2026-02-01 05:00 UTC	Wim Mertens	Aula Magna, Universidade de Lisboa	Lisbon, Portugal	ticketline.sapo.pt
2026-02-03 05:00 UTC	Wim Mertens	Casa da Música	Porto, Portugal	ticketline.sapo.pt
2026-02-22 04:30 UTC	Wim Mertens	SPOT De Oosterpoort	Groningen, Netherlands	songkick.com ticketmaster-nl.tm7510.net spotgroningen.nl songkick.com
2026-03-01 04:00 UTC	Wim Mertens	Théâtre De Liege	Liège, Belgium	shop.paylogic.com seetickets.com
2026-03-06 04:00 UTC	Wim Mertens	De Roma	Antwerp, Belgium	apps.ticketmatic.com deroma.be
2026-03-20 03:30 UTC	Wim Mertens	TivoliVredenburg	Utrecht, Netherlands	tivolivredenburg.nl