Willow Avalon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,649,132
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:34:47 UTC
Genres
Biography
Willow Avalon resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, GERMANY, UNITED KINGDOM. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 208,300 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Free People, Madewell, Kodak maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,649,132 · Engagements 30,411 · Rate 1.8% Posts 604 · Views 211,249 · Avg Likes 29,244 · Avg Comments 288 · Avg Views 211,249 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 30% 35-44: 11% 45-64: 7% |
Largest: 18-24 (45%); next: 25-34 (30%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (42%) GERMANY (9%) UNITED KINGDOM (5%) CANADA (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (42%), GERMANY (9%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 11,910 avg likes/post · Tiktok: 208,300 avg views/post · Youtube: 2,949 avg views/post | Best reach: Tiktok 208,300 avg views; best engagement: Tiktok 17,200 avg likes |
Top Brand Affinities
Free People
Madewell
Kodak
Anthropologie
Barbie
Coors
Fujifilm
Leica
American Eagle
Urban Outfitters
Coachella
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Free People | 12.44 | |
| Madewell | 8.71 | |
| Kodak | 6.98 | |
| Anthropologie | 6.70 | |
| Barbie | 6.64 | |
| Coors | 5.98 | |
| Fujifilm | 5.82 | |
| Leica | 5.24 | |
| American Eagle | 5.11 | |
| Urban Outfitters | 4.92 | |
| Coachella | 4.49 | |
| Margaritaville | 4.44 | |
| Verizon | 4.19 | |
| Oculus | 4.18 | |
| Polaroid | 4.10 | |
| Taco Bell | 4.00 | |
| Lollapalooza | 3.65 | |
| Prismacolor | 3.40 | |
| Paramount Pictures | 3.39 | |
| Tinder | 3.14 | |
| Emporium | 3.13 | |
| Dr. Martens | 3.13 | |
| Showtime | 3.09 | |
| A Game of Tones | 2.88 | |
| Busch | 2.88 | |
| Mulberry | 2.79 | |
| Target | 2.65 | |
| Airbnb | 2.57 | |
| Philips | 2.46 | |
| Spotify Music | 2.42 | |
| Budweiser | 2.42 | |
| NBC | 2.41 | |
| Carhartt | 2.33 | |
| Sunnies Studios | 2.28 | |
| Warner Bros | 2.25 | |
| Nickelodeon | 2.24 | |
| Lululemon Athletica | 2.19 | |
| AMC | 2.19 | |
| The North Face | 2.16 | |
| MTV | 2.15 | |
| Hollister Co | 2.14 | |
| Vans | 2.14 | |
| SoundCloud | 2.10 | |
| Chrysler | 2.10 | |
| Forever 21 | 2.06 | |
| HBO | 2.00 | |
| Cadillac | 2.00 | |
| Guinness | 1.99 | |
| ASOS | 1.98 | |
| Polo Ralph Lauren | 1.97 |
Official Profiles
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LoginArtist: Willow Avalon
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 04:00 UTC | Willow Avalon, Midland, Midland (UK) | Choctaw Grand Theater | Durant, United States | |
| 2026-02-18 03:00 UTC | Willow Avalon | Parkteatret | Oslo, Norway | |
| 2026-02-22 05:00 UTC | Willow Avalon | Vega | Copenhagen, Denmark | |
| 2026-02-24 04:00 UTC | Willow Avalon | De Oosterpoort | Groningen, Netherlands | |
| 2026-02-26 03:00 UTC | Willow Avalon | Stylus | Leeds, United Kingdom | |
| 2026-02-27 03:00 UTC | Willow Avalon | SWG3 | Glasgow, United Kingdom | |
| 2026-02-27 03:00 UTC | Willow Avalon | SWG3 | Glasgow, United Kingdom | |
| 2026-02-28 03:00 UTC | Willow Avalon, Esprit D'Air | Limelight | Belfast, United Kingdom | |
| 2026-03-02 03:00 UTC | Willow Avalon | The Academy | Dublin, Ireland | |
| 2026-03-04 03:30 UTC | Willow Avalon | Manchester Academy 2 | Manchester, United Kingdom | |
| 2026-03-05 03:00 UTC | Willow Avalon | Electric Ballroom | London, United Kingdom |
