Willow
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,089
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:05:03 UTC
Genres
Biography
Willow commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, BELGIUM. With a heavily female (71%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (9,046 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Bloomon, Delhaize, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,089 · Engagements 127 · Rate 4.1% Posts 670 · Views 9,046 · Avg Likes 124 · Avg Comments 4 · Avg Views 9,046 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 25% 13-17: 9% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (25%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (33%) BRAZIL (29%) BELGIUM (3%) SPAIN (3%) CHILE (3%) |
Top regions: UNITED STATES (33%), BRAZIL (29%), BELGIUM (3%) |
| Platform Engagement | Instagram: 71 avg likes/post · Youtube: 9,046 avg views/post | Best reach: Youtube 9,046 avg views; best engagement: Instagram 71 avg likes |
Top Brand Affinities
Bloomon
Delhaize
MOOG
Kruidvat
Efteling
Ampeg
Tomorrowland
Albert Heijn
Media Markt
Stella Artois
Sennheiser
Eurostar
| Brand | Category | Score |
|---|---|---|
| Bloomon | 250.59 | |
| Delhaize | 166.12 | |
| MOOG | 60.51 | |
| Kruidvat | 58.86 | |
| Efteling | 58.20 | |
| Ampeg | 50.23 | |
| Tomorrowland | 32.21 | |
| Albert Heijn | 29.78 | |
| Media Markt | 28.92 | |
| Stella Artois | 27.41 | |
| Sennheiser | 25.28 | |
| Eurostar | 24.50 | |
| Ableton | 24.08 | |
| Live Nation | 20.08 | |
| Hema | 19.75 | |
| PowerFood | 19.12 | |
| Pro Tools | 18.97 | |
| Akg | 18.93 | |
| Akai | 17.41 | |
| Ricard | 15.43 | |
| Tate Modern | 14.42 | |
| Fisher-Price | 14.06 | |
| Mixcloud | 13.07 | |
| Arri | 13.01 | |
| Nakd | 12.68 | |
| PLAYMOBIL | 12.53 | |
| Accor Hotels | 12.07 | |
| Beefeater | 12.04 | |
| Hasselblad | 11.40 | |
| Deliveroo | 11.38 | |
| TUI | 10.74 | |
| TUI Group | 10.65 | |
| Blackmagic Design | 9.70 | |
| Zalando | 9.54 | |
| Marc O'Polo | 9.13 | |
| KLM | 8.97 | |
| Pioneer | 8.82 | |
| Vauxhall | 8.80 | |
| Evian | 8.47 | |
| Rapha | 8.44 | |
| H&M Home | 8.32 | |
| Lipton | 8.28 | |
| Ryanair | 7.73 | |
| Patek Philippe | 7.09 | |
| Décathlon | 6.85 | |
| JACQUEMUS | 6.82 | |
| Citroen | 6.61 | |
| Summit Entertainment | 6.16 | |
| Bacardi | 5.94 | |
| Leica | 5.77 |
Official Profiles
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LoginArtist: Willow
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Willow, Enterprise Earth, I Declare War | Harlow's | Sacramento, United States |
