Willie Watson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
54,664
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 11:02:54 UTC
Genres
Biography
Willie Watson indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (80%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,661 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Lee, Ampeg, Kickstarter, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Willie Watson when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 54,664 · Engagements 811 · Rate 1.5% Posts 529 · Views 2,661 · Avg Likes 804 · Avg Comments 31 · Avg Views 2,661 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 26% 35-44: 20% 45-64: 14% |
Largest: 25-34 (38%); next: 18-24 (26%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (55%) UNITED KINGDOM (9%) CANADA (8%) BRAZIL (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (55%), UNITED KINGDOM (9%), CANADA (8%) |
| Platform Engagement | Instagram: 679 avg likes/post · Youtube: 2,661 avg views/post | Best reach: Youtube 2,661 avg views; best engagement: Instagram 679 avg likes |
Top Brand Affinities
Lee
Ampeg
Kickstarter
Coors
Amazon Music
Bonneville
Stihl
Barbour
Carhartt
Pro Tools
Paramount Pictures
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| Lee | 38.01 | |
| Ampeg | 22.45 | |
| Kickstarter | 12.29 | |
| Coors | 12.11 | |
| Amazon Music | 10.55 | |
| Bonneville | 9.31 | |
| Stihl | 8.72 | |
| Barbour | 8.34 | |
| Carhartt | 7.92 | |
| Pro Tools | 7.62 | |
| Paramount Pictures | 7.01 | |
| Pacific Northwest Wonderland | 6.99 | |
| Jameson | 6.62 | |
| Spotify Music | 6.60 | |
| Hurley | 5.83 | |
| Kroger | 5.61 | |
| Busch | 5.44 | |
| Cadillac | 5.01 | |
| Holden | 4.89 | |
| Pilsner Urquell | 4.77 | |
| Free People | 4.71 | |
| Margaritaville | 4.47 | |
| Showtime | 4.06 | |
| Emporium | 4.02 | |
| Airbnb | 3.99 | |
| Nixon | 3.98 | |
| Leica | 3.94 | |
| Verizon | 3.93 | |
| Guinness | 3.86 | |
| Harley-Davidson | 3.81 | |
| Columbia Pictures | 3.78 | |
| Kodak | 3.44 | |
| NBC | 3.41 | |
| Levi's | 3.40 | |
| Budweiser | 3.27 | |
| Heinz | 3.17 | |
| Polaroid | 2.97 | |
| Pixar | 2.93 | |
| Fujifilm | 2.86 | |
| Coachella | 2.71 | |
| NHL | 2.68 | |
| Jack Daniels | 2.62 | |
| Tinder | 2.62 | |
| Mulberry | 2.54 | |
| Paypal | 2.41 | |
| WWE | 2.25 | |
| Nickelodeon | 2.23 | |
| Ford | 2.17 | |
| Activision Blizzard | 2.08 | |
| Dr. Martens | 2.07 |
Official Profiles
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LoginArtist: Willie Watson
The map shows every radio station that aired Willie Watson today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-21)
Total: 126,308
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
126,308 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-05 03:00 UTC | Willie Watson | Brunswick Ballroom | Melbourne, Australia | |
| 2026-03-06 03:00 UTC | Willie Watson | Theatre Royal | Castlemaine, Australia | |
| 2026-03-07 03:00 UTC | Port Fairy Folk Festival 2026 | Southcombe Park | Port Fairy, Australia | — |
| 2026-03-09 02:00 UTC | Willie Watson | Meeniyan Town Hall | Meeniyan, Australia | |
| 2026-03-11 02:00 UTC | Willie Watson | Eltham Hotel | Melbourne, Australia | |
| 2026-03-12 02:00 UTC | Willie Watson | The Old Museum | City of Brisbane, Australia | |
| 2026-03-13 02:00 UTC | Willie Watson | Tanks Arts Centre | Cairns, Australia | |
| 2026-03-14 02:00 UTC | Blue Mountains Folk Festival 2026 | Blue Mountains Cultural Centre | Sydney, Australia | — |
| 2026-03-16 02:00 UTC | Willie Watson | The Factory Floor | Sydney, Australia |
