
Willie Nelson
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,426,819
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Starting his musical journey in Abbott, Texas, Nelson began writing songs at a young age and eventually pursued a career in music after a brief stint in the Air Force. Despite initial struggles in the industry, he found success as a songwriter and performer, eventually becoming a country music icon. Throughout his career, Nelson released numerous albums, collaborated with various artists, and remained a prolific performer, earning accolades like Grammy Awards and induction into the Country Music Hall of Fame. His enduring legacy includes a wide-ranging discography that showcases his versatility and influence in American music.
Willie Nelson connects with 45-64 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, NIGERIA. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 35,850 avg views per post; Instagram adds dependable engagement depth. Overlap with Weedmaps, Miller Lite, Houston Livestock Show and Rodeo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Willie Nelson moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 2,426,819 · Engagements 15,817 · Rate 0.7% Posts 1,239 · Views 49,289 · Avg Likes 15,331 · Avg Comments 479 · Avg Views 49,289 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
45-64: 30% 25-34: 26% 35-44: 22% 18-24: 20% |
Largest: 45-64 (30%); next: 25-34 (26%) |
Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
Top Countries |
UNITED STATES (48%) BRAZIL (8%) NIGERIA (6%) UNITED KINGDOM (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (48%), BRAZIL (8%), NIGERIA (6%) |
Platform Engagement | Instagram: 12,487 avg likes/post · Tiktok: 35,850 avg views/post · Youtube: 13,439 avg views/post | Best reach: Tiktok 35,850 avg views; best engagement: Instagram 12,487 avg likes |
Top Brand Affinities
Weedmaps
Miller Lite
Houston Livestock Show and Rodeo
Coors
Amazon Music
Kroger
Bud Light
Verizon
Free People
Margaritaville
Paramount Pictures
Cadillac
Brand | Category | Score |
---|---|---|
Weedmaps | 21.20 | |
Miller Lite | 15.63 | |
Houston Livestock Show and Rodeo | 10.73 | |
Coors | 9.38 | |
Amazon Music | 8.29 | |
Kroger | 6.88 | |
Bud Light | 6.35 | |
Verizon | 6.33 | |
Free People | 6.12 | |
Margaritaville | 5.70 | |
Paramount Pictures | 5.04 | |
Cadillac | 4.77 | |
GMC | 4.76 | |
Carhartt | 4.70 | |
NBC | 4.61 | |
iHeartRadio Music Awards | 4.25 | |
Nixon | 4.13 | |
Harley-Davidson | 3.86 | |
Budweiser | 3.79 | |
Gillette | 3.69 | |
Busch | 3.64 | |
Gatorade | 3.50 | |
Walmart | 3.47 | |
NHL | 3.41 | |
Jack Daniels | 3.41 | |
Leica | 3.29 | |
Lollapalooza | 3.28 | |
ESPN | 3.26 | |
Columbia Pictures | 3.25 | |
Monster Beverage | 3.17 | |
Comedy Central | 3.13 | |
Spotify Music | 3.06 | |
Jeep | 3.03 | |
Chevrolet | 2.99 | |
Dr. Martens | 2.91 | |
AMC | 2.86 | |
Snoopy And The Peanuts Gang | 2.84 | |
Nickelodeon | 2.77 | |
NFL | 2.72 | |
WWE | 2.72 | |
Urban Outfitters | 2.70 | |
MTV | 2.67 | |
Emporium | 2.61 | |
Airbnb | 2.53 | |
Dodge | 2.50 | |
Pepsi | 2.49 | |
Fujifilm | 2.49 | |
Costco | 2.48 | |
Chrysler | 2.31 | |
Showtime | 2.30 |
Official Profiles
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LoginArtist: Willie Nelson
The map shows every radio station that aired Willie Nelson today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Streams & Royalties
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Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |