Willie Nelson

Willie Nelson

Superstar

Country: US | Gender: male | Artist ID: 11e81bce-2b1f-9092-ae48-a0369fe50396

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Genres

popclassic country poppopcountrycountrycountry rockoutlaw countrytexas countryhonky tonktraditional countryclassic texas countrycontemporary countryamericannashville soundfolk & traditionalsinger-songwriter
Influential: 69.85% Fanbase: 66.23% Trending: 71.66%
As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Weedmaps • 21.20% • Very Strong
As of 2025-09-10

2,426,819

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.85% | Fanbase 66.23% | Trending 71.66% | CAREER STAGE: SUPERSTAR

Biography

Willie Nelson, a renowned songwriter and performer, gained prominence in the mid-'70s after writing hits for artists like Ray Price, Patsy Cline, Faron Young, and Billy Walker in the 1960s. Transitioning from Nashville to Texas in the early '70s, Nelson embraced the outlaw country movement with landmark albums like Shotgun Willie and Phases & Stages. His crossover success with Red Headed Stranger and "Blue Eyes Crying in the Rain" solidified his status as a star, leading to a diverse musical career that spanned genres like pop, jazz, and blues.

Starting his musical journey in Abbott, Texas, Nelson began writing songs at a young age and eventually pursued a career in music after a brief stint in the Air Force. Despite initial struggles in the industry, he found success as a songwriter and performer, eventually becoming a country music icon. Throughout his career, Nelson released numerous albums, collaborated with various artists, and remained a prolific performer, earning accolades like Grammy Awards and induction into the Country Music Hall of Fame. His enduring legacy includes a wide-ranging discography that showcases his versatility and influence in American music.
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Willie Nelson Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Willie Nelson connects with 45-64 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, NIGERIA. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 35,850 avg views per post; Instagram adds dependable engagement depth. Overlap with Weedmaps, Miller Lite, Houston Livestock Show and Rodeo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Willie Nelson moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Willie Nelson score 0.65%Low bucket.
Brand: WeedmapsBrand: Miller LiteBrand: Houston Livestock Show and Rodeo
Followers:2,426,819
Engagements:15,817
Rate:0.7%
Posts:1,239
Views:49,289
Avg Likes:15,331
Avg Comments:479
Avg Views:49,289

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,426,819 · Engagements 15,817 · Rate 0.7%
Posts 1,239 · Views 49,289 · Avg Likes 15,331 · Avg Comments 479 · Avg Views 49,289
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 30%
25-34: 26%
35-44: 22%
18-24: 20%
Largest: 45-64 (30%); next: 25-34 (26%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (48%)
BRAZIL (8%)
NIGERIA (6%)
UNITED KINGDOM (4%)
AUSTRALIA (3%)
Top regions: UNITED STATES (48%), BRAZIL (8%), NIGERIA (6%)
Platform Engagement Instagram: 12,487 avg likes/post · Tiktok: 35,850 avg views/post · Youtube: 13,439 avg views/post Best reach: Tiktok 35,850 avg views; best engagement: Instagram 12,487 avg likes

Top Brand Affinities

Weedmaps
Score: 21.20
Miller Lite
Score: 15.63
Houston Livestock Show and Rodeo
Score: 10.73
Coors
Score: 9.38
Amazon Music
Score: 8.29
Kroger
Score: 6.88
Bud Light
Score: 6.35
Verizon
Score: 6.33
Free People
Score: 6.12
Margaritaville
Score: 5.70
Paramount Pictures
Score: 5.04
Cadillac
Score: 4.77
Brand Category Score
Weedmaps 21.20
Miller Lite 15.63
Houston Livestock Show and Rodeo 10.73
Coors 9.38
Amazon Music 8.29
Kroger 6.88
Bud Light 6.35
Verizon 6.33
Free People 6.12
Margaritaville 5.70
Paramount Pictures 5.04
Cadillac 4.77
GMC 4.76
Carhartt 4.70
NBC 4.61
iHeartRadio Music Awards 4.25
Nixon 4.13
Harley-Davidson 3.86
Budweiser 3.79
Gillette 3.69
Busch 3.64
Gatorade 3.50
Walmart 3.47
NHL 3.41
Jack Daniels 3.41
Leica 3.29
Lollapalooza 3.28
ESPN 3.26
Columbia Pictures 3.25
Monster Beverage 3.17
Comedy Central 3.13
Spotify Music 3.06
Jeep 3.03
Chevrolet 2.99
Dr. Martens 2.91
AMC 2.86
Snoopy And The Peanuts Gang 2.84
Nickelodeon 2.77
NFL 2.72
WWE 2.72
Urban Outfitters 2.70
MTV 2.67
Emporium 2.61
Airbnb 2.53
Dodge 2.50
Pepsi 2.49
Fujifilm 2.49
Costco 2.48
Chrysler 2.31
Showtime 2.30

Official Profiles

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Artist: Willie Nelson

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Willie Nelson today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
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Streams & Royalties
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Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.