William Singe

William Singe — pop artist from AU.

Will Singe is an Australian musician known for his intimate vocal style, production, and personally driven lyrics, garnering international recognition and…

Influence: 61.68% Fanbase: 54.09% Trending: 65.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 9.43% • Very Strong

As of 2025-09-08

3,849,839

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 08:37:43 UTC

Genres

poppoppost-teen popmainstream popr&b, funk & soulr&burban contemporarychill r&br&b/soulpop r&brnbcontemporary r&b

Biography

Will Singe is an Australian musician known for his intimate vocal style, production, and personally driven lyrics, garnering international recognition and billions of streams since his debut in 2015. Initially gaining attention by placing third on Australia's X-Factor as part of a group, he transitioned to a successful solo career, including acclaimed covers, original releases, and collaborations like 'Mama' with Jonas Blue. In 2017, Singe moved to Los Angeles to further his career before returning to Australia in 2020 due to the pandemic and personal challenges.

During 2020, Singe took time for introspection, focusing on his artistic identity and impact. His latest work reflects a maturing artist exploring his voice through introspection and personal experiences, drawing inspiration from his Australian-Maori heritage and a changing world. Positioned as a significant figure in R&B, Singe continues to evolve as an artist, poised for a lasting impact in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

William Singe resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, PHILIPPINES, AUSTRALIA. The demographic is heavily female (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 24,900 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Amazon Music, Champion, boohoo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist William Singe score 0.18% — Low bucket.

Brand: Amazon MusicBrand: ChampionBrand: boohoo

Followers:3,849,839

Engagements:6,834

Rate:0.2%

Posts:600

Avg Likes:6,386

Avg Comments:175

Avg Views:37,754

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,849,839 · Engagements 6,834 · Rate 0.2% Posts 600 · Views 37,754 · Avg Likes 6,386 · Avg Comments 175 · Avg Views 37,754	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 25% 13-17: 9% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (43%) PHILIPPINES (8%) AUSTRALIA (5%) BRAZIL (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (43%), PHILIPPINES (8%), AUSTRALIA (5%)
Platform Engagement	Instagram: 3,194 avg likes/post · Tiktok: 24,900 avg views/post · Youtube: 12,854 avg views/post	Best reach: Tiktok 24,900 avg views; best engagement: Instagram 3,194 avg likes

Top Brand Affinities

Amazon Music

Score: 9.43

Champion

Score: 5.98

boohoo

Score: 4.83

FashionNova

Score: 4.63

Coach

Score: 4.19

American Eagle

Score: 4.09

Stüssy

Score: 3.97

BH Cosmetics

Score: 3.96

shein

Score: 3.84

Dr. Martens

Score: 3.64

NBC

Score: 3.61

Timberland

Score: 3.60

Brand	Category	Score
Amazon Music		9.43
Champion		5.98
boohoo		4.83
FashionNova		4.63
Coach		4.19
American Eagle		4.09
Stüssy		3.97
BH Cosmetics		3.96
shein		3.84
Dr. Martens		3.64
NBC		3.61
Timberland		3.60
OLD NAVY		3.31
Jollibee		3.17
SheInside		3.06
Urban Outfitters		3.05
Kylie Cosmetics		2.98
Fenty beauty		2.89
Forever 21		2.72
MTV		2.68
Hennessy		2.66
Babybump		2.62
Coachella		2.59
Busch		2.58
Nickelodeon		2.53
New Balance		2.51
ASOS		2.42
Beats Electronics		2.27
Gymshark		2.24
Victoria's Secret		2.22
Michael Kors		2.21
Bershka		2.21
Lululemon Athletica		2.20
Versace		2.19
The North Face		2.16
Geocaching		2.10
Target		2.05
NYX Cosmetics		2.00
Anastasia Beverly Hills		1.96
Los Angeles Lakers		1.95
SoundCloud		1.93
Tarte Cosmetics		1.90
Sunnies Studios		1.89
UNIQLO		1.84
H&M		1.82
Sephora		1.77
Urban Decay Cosmetics		1.77
Supreme		1.71
Guess		1.60
Showtime		1.56