William Orbit

William Orbit — electronic artist from GB.

Born in suburban London in 1956, William Orbit, originally William Mark Wainwright, began his music career as a member of the synth group Torch Song in the…

Influence: 53.34% Fanbase: 31.91% Trending: 64.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 57.76% • Very Strong

As of 2025-09-08

24,189

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:47 UTC

Genres

electronicelectronicdowntempobig beatintelligent dance musichouseother electronic music

Biography

Born in suburban London in 1956, William Orbit, originally William Mark Wainwright, began his music career as a member of the synth group Torch Song in the early 1980s. He released his solo debut album, Orbit, in 1987, followed by the first of his Strange Cargo series. Orbit's music blends ambient, pop, world fusion, and dance elements, often featuring guest vocalists like Beth Orton and Cleo Torres. He gained wider recognition as a producer, notably working with Madonna on her Grammy-winning album Ray of Light in 1998.

Throughout his career, Orbit has collaborated with various artists, remixed tracks, and released multiple albums, including the classical crossover project Pieces in a Modern Style. His discography includes remixes for artists such as U2, Blur, and Sarah McLachlan. In 2022, Orbit released his 12th album, The Painter, featuring a diverse lineup of guest musicians. He continues to be active in the music industry as a DJ, producer, and artist.

Top Brand Affinities

Report Date: 2025-09-08

William Orbit speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily male (81%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (626 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, Mixcloud, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist William Orbit score 0.81% — Low bucket.

Brand: Warner MusicBrand: MixcloudBrand: MOOG

Followers:24,189

Engagements:197

Rate:0.8%

Posts:778

Avg Likes:191

Avg Comments:8

Avg Views:1,074

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,189 · Engagements 197 · Rate 0.8% Posts 778 · Views 1,074 · Avg Likes 191 · Avg Comments 8 · Avg Views 1,074	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 28% 45-64: 21% 18-24: 17%	Largest: 25-34 (33%); next: 35-44 (28%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (16%) BRAZIL (7%) CHILE (4%) POLAND (4%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (16%), BRAZIL (7%)
Platform Engagement	Instagram: 151 avg likes/post · Tiktok: 448 avg views/post · Youtube: 626 avg views/post	Best reach: Youtube 626 avg views; best engagement: Instagram 151 avg likes

Top Brand Affinities

Warner Music

Score: 57.76

Mixcloud

Score: 55.20

MOOG

Score: 52.70

Trancefamily

Score: 45.21

Jean Paul Gaultier

Score: 45.14

Live Nation

Score: 41.33

Grindr

Score: 35.93

Victoria Beckham

Score: 28.70

Fnac

Score: 25.54

Ableton

Score: 24.30

Akai

Score: 23.90

Pro Tools

Score: 19.53

Brand	Category	Score
Warner Music		57.76
Mixcloud		55.20
MOOG		52.70
Trancefamily		45.21
Jean Paul Gaultier		45.14
Live Nation		41.33
Grindr		35.93
Victoria Beckham		28.70
Fnac		25.54
Ableton		24.30
Akai		23.90
Pro Tools		19.53
Amazon Music		18.99
British Airways		18.93
ITV		17.70
Pioneer		16.95
Waitrose		16.31
All Saints		15.78
Tate Modern		14.85
Sennheiser		13.49
Eurostar		12.61
Paul Smith		12.59
Accor Hotels		12.53
Itaú		12.43
Atmos		11.45
Vauxhall		11.32
Top Gear		11.28
BBC		11.07
Stella McCartney		10.32
Selfridges		10.31
HBO Max		10.09
MTV		10.00
Barbie		9.91
Alexander McQueen		9.76
Marks & Spencer		9.65
Vivienne Westwood		9.36
Costa Coffee		9.16
MATTEL		8.48
Sainsbury's		8.47
SoundCloud		8.43
Spotify Music		8.43
Acne Studios		8.26
JACQUEMUS		7.96
Dsquared		7.95
Maison Margiela		7.81
Loewe		7.61
Vogue		7.30
Warner Bros		7.04
Aston Martin		6.37
DeLorean Motor Company		6.29