Will Smith Brand Affinity ranks highest Accor Hotels at 9.59% . Very Strong. Score DMDB 65.34% | Fanbase 69.87%

Will Smith — hip-hop & rap artist from US.

Will Smith rose to prominence in mainstream pop culture, transitioning from a teenage rap sensation in the mid-1980s with DJ Jazzy Jeff & the Fresh Prince to…

Will Smith

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-46b1-a9fe-9fef-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Influential: 65.34% Fanbase: 69.87% Trending: 63.08%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 9.59% • Very Strong

As of 2025-09-10

159,906,528

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.34% | Fanbase 69.87% | Trending 63.08% | CAREER STAGE: MAINSTREAM

Biography

Will Smith rose to prominence in mainstream pop culture, transitioning from a teenage rap sensation in the mid-1980s with DJ Jazzy Jeff & the Fresh Prince to becoming a Hollywood blockbuster star. He maintained a consistent presence in the music industry, achieving success with hits like "Girls Ain't Nothing But Trouble" in 1986 and "Willennium" in 1999. Despite focusing more on acting and other ventures, Smith continued to release solo albums until "Lost and Found" in 2005 and made occasional guest appearances on tracks by artists like Marc Anthony and Logic.

In recognition of his musical contributions, Smith received his first Grammy for the song "Parents Just Don’t Understand," which also marked the first Grammy award for Best Rap Performance.

Report Date: 2025-09-10

Will Smith is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (473,000 avg views per post); Instagram builds the community layer. Affinity data highlights Accor Hotels, Montblanc, Pull&Bear, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Will Smith score 0.08% — Low bucket.

Brand: Accor HotelsBrand: MontblancBrand: Pull&Bear

Followers:159,906,528

Engagements:127,283

Rate:0.1%

Posts:3,167

Avg Likes:124,826

Avg Comments:2,009

Avg Views:528,751

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 159,906,528 · Engagements 127,283 · Rate 0.1% Posts 3,167 · Views 528,751 · Avg Likes 124,826 · Avg Comments 2,009 · Avg Views 528,751	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 7% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (33%) UNITED KINGDOM (7%) BRAZIL (6%) INDIA (5%) CANADA (3%)	Top regions: UNITED STATES (33%), UNITED KINGDOM (7%), BRAZIL (6%)
Platform Engagement	Instagram: 84,474 avg likes/post · Tiktok: 473,000 avg views/post · Youtube: 55,751 avg views/post	Best reach: Tiktok 473,000 avg views; best engagement: Instagram 84,474 avg likes

Top Brand Affinities

Accor Hotels

Score: 9.59

Montblanc

Score: 4.93

Pull&Bear

Score: 4.05

Tomorrowland

Score: 4.00

Verizon

Score: 3.78

Stradivarius

Score: 3.45

Bershka

Score: 2.89

Uber

Score: 2.87

Hennessy

Score: 2.56

Fenty beauty

Score: 2.56

NFL

Score: 2.55

Los Angeles Lakers

Score: 2.55

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		9.59
Montblanc		4.93
Pull&Bear		4.05
Tomorrowland		4.00
Verizon		3.78
Stradivarius		3.45
Bershka		2.89
Uber		2.87
Hennessy		2.56
Fenty beauty		2.56
NFL		2.55
Los Angeles Lakers		2.55
MTV		2.51
FashionNova		2.30
Showtime		2.19
ASOS		2.17
Guinness		2.04
Fendi		2.03
Warner Bros		2.00
Michael Kors		1.96
Armani		1.96
NBA		1.88
Coachella		1.81
ASICS		1.81
Target		1.80
Forever 21		1.80
Under Armour		1.77
Sunnies Studios		1.76
Guess		1.75
Marvel Entertainment		1.66
Transformers		1.59
shein		1.58
HBO		1.55
Chrysler		1.55
Vans		1.52
SoundCloud		1.52
Ducati		1.51
Beats Electronics		1.49
DC Entertainment		1.46
Lego		1.46
Gymshark		1.46
H&M		1.45
Yves Saint Laurent		1.45
Versace		1.42
Puma		1.35
SheInside		1.34
Marvel		1.32
Airbnb		1.30
Walmart		1.29
Oakley		1.29