Whitney Houston
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
5,851,825
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-11-07 00:45:11 UTC
Genres
Biography
Throughout her career, Houston achieved numerous milestones, including chart-topping hits and acclaimed performances. Despite personal challenges and periods of hiatus, Houston continued to release music and engage in acting projects. Tragically, her life was cut short in 2012 when she was found deceased in her hotel room. Houston's legacy as a groundbreaking artist and influential figure in the music world endures, leaving a lasting impact on generations of musicians and fans.
Whitney Houston is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. The audience is heavily female (59%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (49,145 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Grindr, NBC, Barbie points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,851,825 · Engagements 8,726 · Rate 0.1% Posts 3,030 · Views 93,045 · Avg Likes 8,517 · Avg Comments 190 · Avg Views 93,045 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 33% 35-44: 13% 45-64: 8% |
Largest: 18-24 (41%); next: 25-34 (33%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (19%) SOUTH AFRICA (5%) UNITED KINGDOM (4%) FRANCE (4%) |
Top regions: UNITED STATES (19%), BRAZIL (19%), SOUTH AFRICA (5%) |
| Platform Engagement | Instagram: 6,361 avg likes/post · Tiktok: 43,900 avg views/post · Youtube: 49,145 avg views/post | Best reach: Youtube 49,145 avg views; best engagement: Instagram 6,361 avg likes |
Top Brand Affinities
Grindr
NBC
Barbie
Amazon Music
Alexander McQueen
KARL LAGERFELD
JACQUEMUS
Steve Madden
Emporio Armani
MTV
BALMAIN
Loewe
| Brand | Category | Score |
|---|---|---|
| Grindr | 15.14 | |
| NBC | 10.67 | |
| Barbie | 10.28 | |
| Amazon Music | 8.97 | |
| Alexander McQueen | 7.17 | |
| KARL LAGERFELD | 6.71 | |
| JACQUEMUS | 6.57 | |
| Steve Madden | 5.65 | |
| Emporio Armani | 5.15 | |
| MTV | 4.55 | |
| BALMAIN | 4.52 | |
| Loewe | 4.40 | |
| Coach | 4.40 | |
| TOM FORD | 4.35 | |
| Jimmy Choo | 4.14 | |
| Marc Jacobs | 3.84 | |
| Summit Entertainment | 3.83 | |
| CNN | 3.76 | |
| NORDSTROM | 3.42 | |
| Armani | 3.40 | |
| FashionNova | 3.13 | |
| Dolce & Gabbana | 2.96 | |
| Vogue | 2.93 | |
| Hermès | 2.85 | |
| Hennessy | 2.83 | |
| Pull&Bear | 2.71 | |
| Fenty beauty | 2.63 | |
| Bershka | 2.59 | |
| Versace | 2.58 | |
| Nickelodeon | 2.50 | |
| Urban Outfitters | 2.49 | |
| Primark | 2.45 | |
| Garnier | 2.40 | |
| Universal | 2.35 | |
| Lollapalooza | 2.35 | |
| ASOS | 2.33 | |
| Cartier | 2.27 | |
| Valentino | 2.26 | |
| shein | 2.25 | |
| H&M | 2.22 | |
| Fila | 2.22 | |
| Christian Louboutin | 2.21 | |
| Coachella | 2.17 | |
| Dr. Martens | 2.12 | |
| Sephora | 2.09 | |
| Spotify Music | 2.06 | |
| Pepsi | 2.04 | |
| Los Angeles Lakers | 2.01 | |
| Warner Bros | 1.98 | |
| Polo Ralph Lauren | 1.96 |
Official Profiles
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LoginArtist: Whitney Houston
The map shows every radio station that aired Whitney Houston today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-27)
Total: 34,570,977
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
27,592,172 | 79.81% |
| [+] |
Pandora |
3,238,043 | 9.37% |
| [+] |
Last.fm |
3,064,822 | 8.87% |
| [+] |
Yandex |
670,842 | 1.94% |
| [+] |
Jiosaavn |
5,098 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-09 03:00 UTC | Whitney Houston | The Center For The Performing Arts | Carmel, United States | |
| 2025-11-16 03:00 UTC | Whitney Houston | Genesee Theatre | Waukegan, United States | |
| 2025-11-22 03:00 UTC | Whitney Houston | McCallum Theatre | Palm Desert, United States | |
| 2025-11-23 03:00 UTC | Whitney Houston, Kid Reverie, McKane Davis | Mesa Arts Center | Mesa, United States |
