Whitney Houston Brand Affinity ranks highest Grindr at 15.14% . Very Strong. Score DMDB 76.03% | Fanbase 73.88%

Whitney Houston — pop artist from US.

Whitney Houston, born on August 9, 1963, in Newark, New Jersey, was a prominent figure in the music industry. Raised in a musical family, she began her career…

Whitney Houston

Superstar

Country: US | Gender: female | Artist ID: 11e81bc1-c100-568a-b08b-a0369fe50396

Find Artist

Genres

popdance poppopr&b, funk & soulurban contemporary

Influential: 76.03% Fanbase: 73.88% Trending: 77.11%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 15.14% • Very Strong

As of 2025-09-10

3,203,415

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 76.03% | Fanbase 73.88% | Trending 77.11% | CAREER STAGE: SUPERSTAR

Biography

Whitney Houston, born on August 9, 1963, in Newark, New Jersey, was a prominent figure in the music industry. Raised in a musical family, she began her career in gospel before transitioning to secular music. Houston's debut album, released in 1985, achieved significant success, marking the beginning of a string of hit singles and albums that solidified her superstar status. Known for her powerful vocals and versatile musical style, Houston's influence on the music industry remains significant.

Throughout her career, Houston achieved numerous milestones, including chart-topping hits and acclaimed performances. Despite personal challenges and periods of hiatus, Houston continued to release music and engage in acting projects. Tragically, her life was cut short in 2012 when she was found deceased in her hotel room. Houston's legacy as a groundbreaking artist and influential figure in the music world endures, leaving a lasting impact on generations of musicians and fans.

Report Date: 2025-09-10

Whitney Houston is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. The audience is heavily female (67%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (52,300 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Grindr, NBC, Barbie points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Whitney Houston score 0.28% — Low bucket.

Brand: GrindrBrand: NBCBrand: Barbie

Followers:3,203,415

Engagements:8,923

Rate:0.3%

Posts:2,811

Avg Likes:8,558

Avg Comments:169

Avg Views:52,300

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,203,415 · Engagements 8,923 · Rate 0.3% Posts 2,811 · Views 52,300 · Avg Likes 8,558 · Avg Comments 169 · Avg Views 52,300	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 35% 35-44: 17% 45-64: 7%	Largest: 25-34 (38%); next: 18-24 (35%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (40%) BRAZIL (11%) SOUTH AFRICA (5%) UNITED KINGDOM (4%) NIGERIA (4%)	Top regions: UNITED STATES (40%), BRAZIL (11%), SOUTH AFRICA (5%)
Platform Engagement	Instagram: 6,361 avg likes/post · Tiktok: 52,300 avg views/post	Best reach: Tiktok 52,300 avg views; best engagement: Instagram 6,361 avg likes

Top Brand Affinities

Grindr

Score: 15.14

NBC

Score: 10.67

Barbie

Score: 10.28

Amazon Music

Score: 8.97

Alexander McQueen

Score: 7.17

KARL LAGERFELD

Score: 6.71

JACQUEMUS

Score: 6.57

Steve Madden

Score: 5.65

Emporio Armani

Score: 5.15

MTV

Score: 4.55

BALMAIN

Score: 4.52

Loewe

Score: 4.40

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Top Brand Affinities

Brand	Category	Score
Grindr		15.14
NBC		10.67
Barbie		10.28
Amazon Music		8.97
Alexander McQueen		7.17
KARL LAGERFELD		6.71
JACQUEMUS		6.57
Steve Madden		5.65
Emporio Armani		5.15
MTV		4.55
BALMAIN		4.52
Loewe		4.40
Coach		4.40
TOM FORD		4.35
Jimmy Choo		4.14
Marc Jacobs		3.84
Summit Entertainment		3.83
CNN		3.76
NORDSTROM		3.42
Armani		3.40
FashionNova		3.13
Dolce & Gabbana		2.96
Vogue		2.93
Hermès		2.85
Hennessy		2.83
Pull&Bear		2.71
Fenty beauty		2.63
Bershka		2.59
Versace		2.58
Nickelodeon		2.50
Urban Outfitters		2.49
Primark		2.45
Garnier		2.40
Universal		2.35
Lollapalooza		2.35
ASOS		2.33
Cartier		2.27
Valentino		2.26
shein		2.25
H&M		2.22
Fila		2.22
Christian Louboutin		2.21
Coachella		2.17
Dr. Martens		2.12
Sephora		2.09
Spotify Music		2.06
Pepsi		2.04
Los Angeles Lakers		2.01
Warner Bros		1.98
Polo Ralph Lauren		1.96