Waxahatchee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
217,836
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 18:13:58 UTC
Genres
Biography
And after years of being sober and stable in Kansas City–after years of sacrificing herself to her work and the road–Crutchfield has arrived at her most potent songwriting yet. On her new album, Tigers Blood, Crutchfield emerges as a powerhouse–an ethnologist of the self–forever dedicated to revisiting her wins and losses. But now she’s arriving at revelations and she ain’t holding them back.
Waxahatchee cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 77,016 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Warby Parker, bonappetitmag, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 217,836 · Engagements 8,904 · Rate 4.1% Posts 639 · Views 87,274 · Avg Likes 8,841 · Avg Comments 94 · Avg Views 87,274 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 23% 35-44: 22% 45-64: 16% |
Largest: 25-34 (36%); next: 18-24 (23%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (58%) CANADA (6%) UNITED KINGDOM (6%) ITALY (3%) BRAZIL (3%) |
Top regions: UNITED STATES (58%), CANADA (6%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 7,975 avg likes/post · Tiktok: 10,258 avg views/post · Youtube: 77,016 avg views/post | Best reach: Youtube 77,016 avg views; best engagement: Instagram 7,975 avg likes |
Top Brand Affinities
MOOG
Warby Parker
bonappetitmag
Mixcloud
Madewell
Kickstarter
Bonneville
Glossier
Verizon
Kodak
Free People
Spotify Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 29.22 | |
| Warby Parker | 19.79 | |
| bonappetitmag | 15.11 | |
| Mixcloud | 11.66 | |
| Madewell | 11.09 | |
| Kickstarter | 8.83 | |
| Bonneville | 7.72 | |
| Glossier | 7.56 | |
| Verizon | 7.05 | |
| Kodak | 6.88 | |
| Free People | 6.72 | |
| Spotify Music | 6.72 | |
| Kroger | 6.01 | |
| Coors | 5.91 | |
| Anthropologie | 5.68 | |
| Paramount Pictures | 5.50 | |
| Ableton | 5.39 | |
| Gillette | 5.20 | |
| Showtime | 5.18 | |
| Columbia Pictures | 5.01 | |
| Airbnb | 4.74 | |
| Polaroid | 4.65 | |
| Lollapalooza | 4.58 | |
| Holden | 4.45 | |
| Pilsner Urquell | 4.44 | |
| Margaritaville | 4.23 | |
| Fujifilm | 4.20 | |
| Tinder | 4.17 | |
| Nixon | 4.03 | |
| Emporium | 4.00 | |
| Heinz | 3.99 | |
| Coachella | 3.78 | |
| Taco Bell | 3.73 | |
| Bethesda Softworks | 3.52 | |
| Carhartt | 3.34 | |
| Guinness | 3.34 | |
| Dr. Martens | 3.31 | |
| SoundCloud | 3.25 | |
| Busch | 3.10 | |
| Urban Outfitters | 3.09 | |
| Nickelodeon | 3.07 | |
| Olympus | 3.05 | |
| Budweiser | 2.87 | |
| Lush | 2.86 | |
| WWE | 2.80 | |
| Mulberry | 2.69 | |
| Cadillac | 2.58 | |
| Pixar | 2.52 | |
| Philips | 2.45 | |
| MTV | 2.43 |
Official Profiles
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LoginArtist: Waxahatchee
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Top 10 Songs Played Today
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Total Streams (2025-09-17)
Total: 1,303,318
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
805,256 | 61.79% |
| [+] |
Last.fm |
456,374 | 35.02% |
| [+] |
Audiomack |
28,614 | 2.20% |
| [+] |
Pandora |
13,074 | 1.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 03:00 UTC | Wilco's Sky Blue Sky 2026 | Hard Rock Hotel Riviera Maya | Tulum, Mexico | — |
| 2026-01-19 08:00 UTC | Valerie June, Wilco, Dr. Dog, Yo La Tengo, Dinosaur Jr., Waxahatchee, Hurray for the Riff Raff, MJ Lenderman, The Jayhawks, Jeff Tweedy, Cameron Winter, The Autumn Defense, Case Oats, Michael Shannon & Jason Narducy | Hard Rock Hotel Riviera Maya | Ciudad Aventuras, Mexico |
