wave to earth
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
4,069,411
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
After signing with the 'Wavy Seoul' label, 'wave to earth' released their debut full-length album, "0.1 flaws and all," in April 2023. The album features 14 tracks that showcase the band's evolving artistry. Their track 'bad' achieved #1 on Spotify's "Viral 50 - Global" chart, underscoring their increasing international appeal. Subsequently, 'wave to earth' embarked on their inaugural world tour, "flaws and all," selling out venues across the Americas, Europe, and Asia.
In September 2024, 'wave to earth' unveiled their latest album, "play with earth! 0.03," which garnered widespread praise and debuted at #5 on Spotify's Global Top Debut Album chart. The band kicked off the "0.03 world tour," selling out all North American shows and continuing to expand their reach across Europe, Asia, and Southeast Asia. Known for their impactful live performances, 'wave to earth' continues to connect deeply with their fan base, embodying their aspiration to "become the new wave" and extend their influence globally.
wave to earth has momentum with 18-24 & 25-34 audiences—particularly in THAILAND, PHILIPPINES, INDONESIA. A heavily female (62%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 143,650 avg views per post, and Instagram keeps engagement compounding. Audience overlap with GENTLE MONSTER, A.P.C., Acne Studios signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,069,411 · Engagements 147,932 · Rate 3.6% Posts 346 · Views 150,263 · Avg Likes 144,588 · Avg Comments 803 · Avg Views 150,263 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 20% 13-17: 13% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (20%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
THAILAND (19%) PHILIPPINES (18%) INDONESIA (15%) UNITED STATES (10%) SOUTH KOREA (7%) |
Top regions: THAILAND (19%), PHILIPPINES (18%), INDONESIA (15%) |
| Platform Engagement | Instagram: 110,368 avg likes/post · Tiktok: 143,650 avg views/post · Youtube: 6,613 avg views/post | Best reach: Tiktok 143,650 avg views; best engagement: Instagram 110,368 avg likes |
Top Brand Affinities
GENTLE MONSTER
A.P.C.
Acne Studios
Maison Margiela
Stüssy
Summit Entertainment
Carhartt
Jollibee
Dr. Martens
Innisfree
LEGOLAND
Kodak
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 33.43 | |
| A.P.C. | 13.30 | |
| Acne Studios | 13.24 | |
| Maison Margiela | 10.51 | |
| Stüssy | 8.65 | |
| Summit Entertainment | 7.04 | |
| Carhartt | 6.13 | |
| Jollibee | 5.35 | |
| Dr. Martens | 4.75 | |
| Innisfree | 4.46 | |
| LEGOLAND | 4.24 | |
| Kodak | 4.10 | |
| Comedy Central | 3.96 | |
| Lollapalooza | 3.90 | |
| Hyundai | 3.88 | |
| NARS Cosmetics | 3.88 | |
| Gundam | 3.87 | |
| SoundCloud | 3.33 | |
| Polo Ralph Lauren | 2.94 | |
| GAP | 2.94 | |
| UNIQLO | 2.79 | |
| Timberland | 2.79 | |
| Urban Outfitters | 2.68 | |
| Fujifilm | 2.57 | |
| Fila | 2.57 | |
| H&M | 2.49 | |
| Converse | 2.30 | |
| Pantone Inc | 2.28 | |
| Polaroid | 2.26 | |
| Snoopy And The Peanuts Gang | 2.14 | |
| Showtime | 2.07 | |
| Spotify Music | 2.06 | |
| Vans | 2.03 | |
| Bershka | 1.99 | |
| Balenciaga | 1.82 | |
| New Balance | 1.80 | |
| The North Face | 1.69 | |
| Bellagio | 1.66 | |
| Airbnb | 1.64 | |
| Forever 21 | 1.58 | |
| Zara | 1.54 | |
| Microsoft | 1.53 | |
| Lush | 1.50 | |
| Pixar | 1.46 | |
| Levi's | 1.45 | |
| Burberry | 1.40 | |
| Supreme | 1.38 | |
| Coachella | 1.38 | |
| IKEA | 1.36 | |
| Target | 1.34 |
Official Profiles
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LoginArtist: wave to earth
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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