Watchhouse

Watchhouse

Country: US

Influence: 60.18% Fanbase: 44.74% Trending: 67.90% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 13.44% • Very Strong

As of 2025-09-08

114,832

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:14:50 UTC

Genres

americannew americanadeep new americanabluesstomp and hollerfolk & traditionalindie folksinger/songwriter

Biography

During the last year, most of us have been told that the most helpful thing we can do is stay home and out of the way. For some, that rare respite has offered the chance to reflect on what is important and to reimagine what is possible. That has been the case for Andrew Marlin and Emily Frantz, the couple known for more than a decade now as Mandolin Orange. In 2020, they raised their toddler. They recorded their most audacious album yet. And they decided it was finally time to change their name—to Watchhouse, an identity that reflects their true intentions.

"Mandolin Orange was born out of my 21-year-old mind. The name isn’t what I strive for when I write, because it doesn’t match what I picture when I invite people into my songs, new or old,” admits Marlin. “We have long been burdened by the dichotomy between our band name and the music we strive to create. Now that we can see a future where music is a shared experience again, we're defining the space we share"

During Marlin’s teenage years, friends would take him on biannual trips to a tiny Chesapeake Bay cabin, suspended by stilts above a tidal island and accessible only by boat. He would sit there, sans electricity, reveling in an admixture of silence and communion—thinking, looking, being. That was The Watch House, and that is the space Marlin & Frantz now aim to shape in Watchhouse. The last year afforded Marlin and Frantz a chance to reset and restart. Watchhouse is their vital first step.

Watchhouse Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Watchhouse has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, NIGERIA, CANADA. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 2,489 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Amazon Music, Coors, Pacific Northwest Wonderland signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Watchhouse score 2.50%Strong bucket.
Brand: Amazon MusicBrand: CoorsBrand: Pacific Northwest Wonderland
Followers:114,832
Engagements:2,867
Rate:2.5%
Posts:1,561
Views:2,489
Avg Likes:2,847
Avg Comments:40
Avg Views:2,489

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 114,832 · Engagements 2,867 · Rate 2.5%
Posts 1,561 · Views 2,489 · Avg Likes 2,847 · Avg Comments 40 · Avg Views 2,489
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 30%
35-44: 18%
45-64: 13%
Largest: 25-34 (36%); next: 18-24 (30%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (93%)
NIGERIA (2%)
CANADA (2%)
BRAZIL (1%)
UNITED KINGDOM (1%)
Top regions: UNITED STATES (93%), NIGERIA (2%), CANADA (2%)
Platform Engagement Instagram: 2,663 avg likes/post · Tiktok: 2,489 avg views/post Best reach: Tiktok 2,489 avg views; best engagement: Instagram 2,663 avg likes

Top Brand Affinities

Amazon Music
Score: 13.44
Coors
Score: 12.09
Pacific Northwest Wonderland
Score: 11.36
Kickstarter
Score: 10.90
Bonneville
Score: 10.40
Kroger
Score: 8.80
Anthropologie
Score: 5.92
Spotify Music
Score: 5.64
Carhartt
Score: 5.32
Free People
Score: 5.26
Pilsner Urquell
Score: 5.16
Verizon
Score: 5.15
Brand Category Score
Amazon Music 13.44
Coors 12.09
Pacific Northwest Wonderland 11.36
Kickstarter 10.90
Bonneville 10.40
Kroger 8.80
Anthropologie 5.92
Spotify Music 5.64
Carhartt 5.32
Free People 5.26
Pilsner Urquell 5.16
Verizon 5.15
Publix 5.14
Chick-fil-A 5.03
Airbnb 5.02
Holden 4.97
Paramount Pictures 4.57
The Home Depot 4.33
Hurley 4.12
Gillette 3.96
Guinness 3.79
Bethesda Softworks 3.75
Showtime 3.75
Busch 3.49
Emporium 3.46
Cadillac 3.45
Budweiser 3.38
Leica 3.32
Heinz 3.28
Chipotle Mexican Grill 2.95
Lululemon Athletica 2.82
Target 2.82
The North Face 2.81
Mulberry 2.74
NBC 2.66
The Olympic Games 2.66
Costco 2.64
NHL 2.62
Columbia Pictures 2.60
Walmart 2.57
WWE 2.44
Subaru 2.35
Pixar 2.32
Philips 2.28
Kodak 2.27
Polaroid 2.20
Nickelodeon 2.18
Fujifilm 2.14
Lollapalooza 2.09
Activision Blizzard 2.09

Official Profiles

Login to view Contact

Login

Artist: Watchhouse

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Watchhouse today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-14 02:00 UTC Watchhouse Port of Miami Miami, United States
2026-04-18 20:00 UTC High Water Music Festival 2026 Riverfront Park North Charleston, United States

Trending Artist