Watchhouse
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
114,832
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 18:14:50 UTC
Genres
Biography
"Mandolin Orange was born out of my 21-year-old mind. The name isn’t what I strive for when I write, because it doesn’t match what I picture when I invite people into my songs, new or old,” admits Marlin. “We have long been burdened by the dichotomy between our band name and the music we strive to create. Now that we can see a future where music is a shared experience again, we're defining the space we share"
During Marlin’s teenage years, friends would take him on biannual trips to a tiny Chesapeake Bay cabin, suspended by stilts above a tidal island and accessible only by boat. He would sit there, sans electricity, reveling in an admixture of silence and communion—thinking, looking, being. That was The Watch House, and that is the space Marlin & Frantz now aim to shape in Watchhouse. The last year afforded Marlin and Frantz a chance to reset and restart. Watchhouse is their vital first step.
Watchhouse has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, NIGERIA, CANADA. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 2,489 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Amazon Music, Coors, Pacific Northwest Wonderland signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 114,832 · Engagements 2,867 · Rate 2.5% Posts 1,561 · Views 2,489 · Avg Likes 2,847 · Avg Comments 40 · Avg Views 2,489 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 30% 35-44: 18% 45-64: 13% |
Largest: 25-34 (36%); next: 18-24 (30%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (93%) NIGERIA (2%) CANADA (2%) BRAZIL (1%) UNITED KINGDOM (1%) |
Top regions: UNITED STATES (93%), NIGERIA (2%), CANADA (2%) |
| Platform Engagement | Instagram: 2,663 avg likes/post · Tiktok: 2,489 avg views/post | Best reach: Tiktok 2,489 avg views; best engagement: Instagram 2,663 avg likes |
Top Brand Affinities
Amazon Music
Coors
Pacific Northwest Wonderland
Kickstarter
Bonneville
Kroger
Anthropologie
Spotify Music
Carhartt
Free People
Pilsner Urquell
Verizon
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 13.44 | |
| Coors | 12.09 | |
| Pacific Northwest Wonderland | 11.36 | |
| Kickstarter | 10.90 | |
| Bonneville | 10.40 | |
| Kroger | 8.80 | |
| Anthropologie | 5.92 | |
| Spotify Music | 5.64 | |
| Carhartt | 5.32 | |
| Free People | 5.26 | |
| Pilsner Urquell | 5.16 | |
| Verizon | 5.15 | |
| Publix | 5.14 | |
| Chick-fil-A | 5.03 | |
| Airbnb | 5.02 | |
| Holden | 4.97 | |
| Paramount Pictures | 4.57 | |
| The Home Depot | 4.33 | |
| Hurley | 4.12 | |
| Gillette | 3.96 | |
| Guinness | 3.79 | |
| Bethesda Softworks | 3.75 | |
| Showtime | 3.75 | |
| Busch | 3.49 | |
| Emporium | 3.46 | |
| Cadillac | 3.45 | |
| Budweiser | 3.38 | |
| Leica | 3.32 | |
| Heinz | 3.28 | |
| Chipotle Mexican Grill | 2.95 | |
| Lululemon Athletica | 2.82 | |
| Target | 2.82 | |
| The North Face | 2.81 | |
| Mulberry | 2.74 | |
| NBC | 2.66 | |
| The Olympic Games | 2.66 | |
| Costco | 2.64 | |
| NHL | 2.62 | |
| Columbia Pictures | 2.60 | |
| Walmart | 2.57 | |
| WWE | 2.44 | |
| Subaru | 2.35 | |
| Pixar | 2.32 | |
| Philips | 2.28 | |
| Kodak | 2.27 | |
| Polaroid | 2.20 | |
| Nickelodeon | 2.18 | |
| Fujifilm | 2.14 | |
| Lollapalooza | 2.09 | |
| Activision Blizzard | 2.09 |
Official Profiles
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LoginArtist: Watchhouse
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-14 02:00 UTC | Watchhouse | Port of Miami | Miami, United States | |
| 2026-04-18 20:00 UTC | High Water Music Festival 2026 | Riverfront Park | North Charleston, United States | — |















