Wasia Project

Wasia Project — pop artist from GB.

the arguments are melting like the sand

Influence: 55.61% Fanbase: 36.85% Trending: 64.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

SpeedPaint • 6.04% • Very Strong

As of 2025-09-08

838,043

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:38 UTC

Genres

poppopindie pop

Biography

the arguments are melting like the sand

Top Brand Affinities

Report Date: 2025-09-08

Wasia Project speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, PHILIPPINES. Composition is heavily female (64%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (30,100 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near SpeedPaint, Dr. Martens, Verizon, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wasia Project score 3.32% — Very Strong bucket.

Brand: SpeedPaintBrand: Dr. MartensBrand: Verizon

Followers:838,043

Engagements:27,791

Rate:3.3%

Posts:562

Avg Likes:27,415

Avg Comments:127

Avg Views:34,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 838,043 · Engagements 27,791 · Rate 3.3% Posts 562 · Views 34,682 · Avg Likes 27,415 · Avg Comments 127 · Avg Views 34,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (9%) PHILIPPINES (6%) BRAZIL (5%) INDONESIA (4%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (9%), PHILIPPINES (6%)
Platform Engagement	Instagram: 20,084 avg likes/post · Tiktok: 30,100 avg views/post · Youtube: 4,582 avg views/post	Best reach: Tiktok 30,100 avg views; best engagement: Instagram 20,084 avg likes

Top Brand Affinities

SpeedPaint

Score: 6.04

Dr. Martens

Score: 4.05

Verizon

Score: 3.81

CBS Television Studios

Score: 3.73

Urban Outfitters

Score: 3.49

CBS

Score: 3.30

Prismacolor

Score: 3.02

Polaroid

Score: 3.00

Tesco

Score: 2.93

Lollapalooza

Score: 2.88

Showtime

Score: 2.50

Sunnies Studios

Score: 2.46

Brand	Category	Score
SpeedPaint		6.04
Dr. Martens		4.05
Verizon		3.81
CBS Television Studios		3.73
Urban Outfitters		3.49
CBS		3.30
Prismacolor		3.02
Polaroid		3.00
Tesco		2.93
Lollapalooza		2.88
Showtime		2.50
Sunnies Studios		2.46
Nickelodeon		2.23
Chrysler		2.21
Coachella		2.15
Netflix		2.13
Primark		2.11
Pixar		2.01
Marvel		1.90
Vogue		1.89
Marvel Entertainment		1.88
Spotify Music		1.85
Bershka		1.80
BBC		1.72
Walt Disney		1.68
Starbucks		1.61
H&M		1.51
Lush		1.40
Forever 21		1.29
Nintendo		1.28
McDonald's		1.28
UNIQLO		1.21
SoundCloud		1.18
Converse		1.14
Walmart		1.11
NYX Cosmetics		1.10
Star Wars		1.05
Pokemon		1.01
Universal		1.00
DC Entertainment		0.94
The Olympic Games		0.90
Amazon		0.85
Tiffany & Co		0.84
Lego		0.83
Pandora		0.79
Vans		0.79
musical.ly		0.79
Christian Dior		0.74
Adobe		0.73
HBO		0.72