Warren Haynes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-16
159,892
Social Media Followers
As of 2025-09-16
00:00:00
Hours Airplay
2025-12-07 20:29:36 UTC
Genres
Biography
That streak of soul runs strong through his new album, Million Voices Whisper.
It's the first solo album in almost a decade from the revered Allman Brothers guitarist and founder of Gov't Mule, and it's a change from his last, more acoustic-oriented solo effort. Sounding as energetic and focused as ever, Haynes this time powers through a set of soulful blues-rock accompanied by members of his current all-star band. They include John Medeski on keyboards, longtime drummer Terence Higgins (of the Dirty Dozen Brass Band), and Gov't Mule's new bassist Kevin Scott.
Million Voices Whisper also features guest appearances from Lukas Nelson and Jamey Johnson along with Haynes’s Allman Brothers Band compatriot Derek Trucks on multiple tracks including “Real Real Love,” a song whose lyrics were initially started by Gregg Allman that Haynes finished to honor his friend.
Warren Haynes commands interest from 45-64 & 35-44 audiences in UNITED STATES, BRAZIL, CANADA. With a heavily male (75%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (732 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Live Nation points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 159,892 · Engagements 732 · Rate 0.5% Posts 1,281 · Views 0 · Avg Likes 732 · Avg Comments 13 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 31% 35-44: 29% 25-34: 29% 18-24: 10% |
Largest: 45-64 (31%); next: 35-44 (29%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (76%) BRAZIL (4%) CANADA (2%) ITALY (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (76%), BRAZIL (4%), CANADA (2%) |
| Platform Engagement | Instagram: 732 avg likes/post | best engagement: Instagram 732 avg likes |
Top Brand Affinities
Ampeg
MOOG
Live Nation
Akg
Pro Tools
Sennheiser
Amazon Music
Coors
Verizon
Margaritaville
Ableton
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Ampeg | 65.22 | |
| MOOG | 27.97 | |
| Live Nation | 22.68 | |
| Akg | 17.50 | |
| Pro Tools | 12.42 | |
| Sennheiser | 12.12 | |
| Amazon Music | 10.38 | |
| Coors | 10.11 | |
| Verizon | 9.94 | |
| Margaritaville | 6.44 | |
| Ableton | 6.11 | |
| Paramount Pictures | 5.96 | |
| NHL | 5.87 | |
| Kroger | 5.60 | |
| Publix | 5.52 | |
| Jameson | 5.24 | |
| Pilsner Urquell | 4.96 | |
| Gillette | 4.90 | |
| NBC | 4.90 | |
| Cadillac | 4.82 | |
| Spotify Music | 4.77 | |
| Harley-Davidson | 4.43 | |
| iHeartRadio Music Awards | 4.18 | |
| Hurley | 4.18 | |
| FedEx | 4.13 | |
| Heinz | 3.88 | |
| Columbia Pictures | 3.86 | |
| Comedy Central | 3.77 | |
| Busch | 3.69 | |
| Budweiser | 3.64 | |
| Jack Daniels | 3.51 | |
| Emporium | 3.43 | |
| Leica | 3.37 | |
| ESPN | 3.35 | |
| NFL | 3.21 | |
| Carhartt | 3.16 | |
| Guinness | 3.12 | |
| Philips | 3.02 | |
| MTV | 2.74 | |
| Beats Electronics | 2.58 | |
| Showtime | 2.41 | |
| Star Wars | 2.31 | |
| Nickelodeon | 2.30 | |
| Oakley | 2.28 | |
| Lollapalooza | 2.27 | |
| Snoopy And The Peanuts Gang | 2.25 | |
| Pepsi | 2.24 | |
| Coachella | 2.23 | |
| Yamaha | 2.17 | |
| Pixar | 2.12 |
Official Profiles
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LoginArtist: Warren Haynes
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















