Ward Thomas

Ward Thomas — country artist from US.

Ward Thomas, the first and only UK Country act to achieve a No.1 album with 2016's Gold selling Cartwheels, are back. After the brilliant lockdown album…

Influence: 48.46% Fanbase: 23.41% Trending: 60.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 27.77% • Very Strong

As of 2025-09-18

102,253

Social Media Followers

As of 2025-09-18

00:00:00

Hours Airplay

2025-12-07 08:02:42 UTC

Genres

countrycountrybritish countrycontemporary country

Biography

Ward Thomas, the first and only UK Country act to achieve a No.1 album with 2016's Gold selling Cartwheels, are back. After the brilliant lockdown album release of Invitation, the Hampshire-
duo return with Music In The Madness - their fifth studio album - out March 10th, 2023.
The record’s first offering is the captivating ‘Justice & Mercy’ was revealed
by Bob Harris on his infamous Radio 2 show.

Top Brand Affinities

Report Date: 2025-09-18

Ward Thomas draws 18-24 & 25-34 audiences and holds attention in UNITED KINGDOM, INDIA, UNITED STATES. The skew is heavily female (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 2,144 avg views per post, with Instagram sustaining the conversation. Audience adjacency to ITV, Sweaty Betty, Waitrose makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ward Thomas score 0.41% — Low bucket.

Brand: ITVBrand: Sweaty BettyBrand: Waitrose

Followers:102,253

Engagements:423

Rate:0.4%

Posts:3,256

Avg Likes:414

Avg Comments:14

Avg Views:3,150

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 102,253 · Engagements 423 · Rate 0.4% Posts 3,256 · Views 3,150 · Avg Likes 414 · Avg Comments 14 · Avg Views 3,150	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 30% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (30%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED KINGDOM (26%) INDIA (16%) UNITED STATES (12%) BRAZIL (5%) PHILIPPINES (4%)	Top regions: UNITED KINGDOM (26%), INDIA (16%), UNITED STATES (12%)
Platform Engagement	Instagram: 310 avg likes/post · Tiktok: 1,006 avg views/post · Youtube: 2,144 avg views/post	Best reach: Youtube 2,144 avg views; best engagement: Instagram 310 avg likes

Top Brand Affinities

ITV

Score: 27.77

Sweaty Betty

Score: 27.34

Waitrose

Score: 20.82

Marks & Spencer

Score: 20.03

Sainsbury's

Score: 19.16

Costa Coffee

Score: 15.37

Amazon Music

Score: 15.06

Morrisons

Score: 14.69

ASDA

Score: 14.46

Ariat

Score: 14.20

Vauxhall

Score: 13.49

Eurostar

Score: 12.78

Brand	Category	Score
ITV		27.77
Sweaty Betty		27.34
Waitrose		20.82
Marks & Spencer		20.03
Sainsbury's		19.16
Costa Coffee		15.37
Amazon Music		15.06
Morrisons		14.69
ASDA		14.46
Ariat		14.20
Vauxhall		13.49
Eurostar		12.78
Selfridges		12.23
Next		11.74
British Airways		11.14
All Saints		9.87
Cadbury		9.32
Easyjet		9.19
Tate Modern		9.03
Tesco		8.95
BBC		8.91
ALDI		8.54
Carlsberg		8.01
Primark		7.74
River Island		7.53
boohoo		7.52
Guinness		6.07
Topshop		5.87
Baileys		5.83
Lush		5.66
Showtime		5.27
NBC		5.17
ASOS		5.13
Spotify Music		5.12
Superdry		4.81
Haribo		4.62
Harrods		4.25
Lindt		4.21
Sunnies Studios		4.08
Aperol		4.04
Kickstarter		4.01
ABC		3.63
Land Rover		3.35
Lego		3.16
Aston Martin		3.10
Emporium		3.08
Dr. Martens		3.07
Columbia Pictures		3.02
MTV		2.85
Geocaching		2.79