Wanna One Brand Affinity ranks highest Penshoppe at 27.35% . Very Strong. Score DMDB 60.69% | Fanbase 65.55%

Wanna One — pop artist from KR.

Formed on the South Korean TV show Produce 101, Wanna One was a temporary K-pop group consisting of 11 members. Despite their brief time together, Wanna One…

Wanna One

Recognizable

Country: KR | Artist ID: 11e81bbe-c34d-7ad8-996b-a0369fe50396

Find Artist

Genres

popk-popk-pop boy grouppopasian pop

Influential: 60.69% Fanbase: 65.55% Trending: 58.26%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 27.35% • Very Strong

As of 2025-09-10

2,740,584

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.69% | Fanbase 65.55% | Trending 58.26% | CAREER STAGE: MAINSTREAM

Biography

Formed on the South Korean TV show Produce 101, Wanna One was a temporary K-pop group consisting of 11 members. Despite their brief time together, Wanna One made a significant impact on the K-pop industry, releasing hits like “Energetic” in 2017. Known for their energetic dance tracks and emotive R&B ballads, Wanna One released three EPs and one LP during their tenure: 1×1=1 (To Be One) (2017), 0+1=1 (I Promise You) (2018), 1÷x=1 (Undivided) (2018), and 1¹¹=1 (Power of Destiny) (2018). After their final concerts in 2019, the members pursued solo careers, acting, and joining other boy bands.

Report Date: 2025-09-10

Wanna One commands interest from 18-24 & 25-34 audiences in INDONESIA, SOUTH KOREA, THAILAND. With a heavily female (82%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (124,948 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Penshoppe, Style Nanda, Innisfree points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wanna One score 4.56% — Very Strong bucket.

Brand: PenshoppeBrand: Style NandaBrand: Innisfree

Followers:2,740,584

Engagements:124,948

Rate:4.6%

Posts:658

Avg Likes:124,948

Avg Comments:395

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,740,584 · Engagements 124,948 · Rate 4.6% Posts 658 · Views 0 · Avg Likes 124,948 · Avg Comments 395 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 13-17: 14% 35-44: 2%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 82% Male: 18% Non-binary/Other: 0%	Skews female (82%)
Top Countries	INDONESIA (31%) SOUTH KOREA (11%) THAILAND (10%) PHILIPPINES (6%) MALAYSIA (6%)	Top regions: INDONESIA (31%), SOUTH KOREA (11%), THAILAND (10%)
Platform Engagement	Instagram: 124,948 avg likes/post	best engagement: Instagram 124,948 avg likes

Top Brand Affinities

Penshoppe

Score: 27.35

Style Nanda

Score: 16.08

Innisfree

Score: 11.71

SkinFood

Score: 10.06

iHeartRadio Music Awards

Score: 5.85

Miu Miu

Score: 5.74

Carrefour

Score: 4.16

Shake Shack

Score: 3.84

Tiffany

Score: 3.01

Coffeegram

Score: 2.87

Stüssy

Score: 2.87

shein

Score: 2.80

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Top Brand Affinities

Brand	Category	Score
Penshoppe		27.35
Style Nanda		16.08
Innisfree		11.71
SkinFood		10.06
iHeartRadio Music Awards		5.85
Miu Miu		5.74
Carrefour		4.16
Shake Shack		3.84
Tiffany		3.01
Coffeegram		2.87
Stüssy		2.87
shein		2.80
Oriflame		2.78
Fila		2.72
Petronas		2.20
Nokia		2.04
KFC		2.01
musical.ly		1.80
KitKat		1.63
Tiffany & Co		1.40
Polaroid		1.36
Forever 21		1.28
GIVENCHY		1.25
Pepsi		1.24
Starbucks		1.24
Microsoft		1.15
Converse		1.12
Snapseed		1.11
Costco		1.11
UNIQLO		1.10
NYX Cosmetics		0.99
OREO		0.94
Pokemon		0.92
Walt Disney		0.91
Puma		0.91
Pandora		0.82
Coca-Cola		0.82
Maybelline		0.81
SheInside		0.81
McDonald's		0.81
Christian Dior		0.78
Universal		0.76
Vogue		0.75
Samsung Group		0.70
H&M		0.69
Supreme		0.68
Chanel		0.66
MAC Cosmetics		0.66
Ferrari		0.58
Netflix		0.58