Wanda
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
131,919
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:59 UTC
Genres
Biography
Wanda connects with 25-34 & 18-24 audiences and shows durable traction across GERMANY, AUSTRIA, SWITZERLAND. With a heavily male (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,199 avg views per post; Instagram adds dependable engagement depth. Overlap with Stiegl, Augustiner Helles, Austrian Airlines highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Wanda moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 131,919 · Engagements 2,753 · Rate 2.1% Posts 153 · Views 3,199 · Avg Likes 2,746 · Avg Comments 64 · Avg Views 3,199 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 35% 35-44: 17% 45-64: 8% |
Largest: 25-34 (36%); next: 18-24 (35%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
GERMANY (45%) AUSTRIA (44%) SWITZERLAND (2%) UNITED STATES (1%) ITALY (1%) |
Top regions: GERMANY (45%), AUSTRIA (44%), SWITZERLAND (2%) |
| Platform Engagement | Instagram: 2,647 avg likes/post · Youtube: 3,199 avg views/post | Best reach: Youtube 3,199 avg views; best engagement: Instagram 2,647 avg likes |
Top Brand Affinities
Stiegl
Augustiner Helles
Austrian Airlines
KaDeWe
Commerzbank
Edeka
Hummel
Paulaner
Braun
Beck`s
Zalando
Lufthansa
| Brand | Category | Score |
|---|---|---|
| Stiegl | 89.02 | |
| Augustiner Helles | 52.12 | |
| Austrian Airlines | 46.55 | |
| KaDeWe | 33.71 | |
| Commerzbank | 23.85 | |
| Edeka | 21.17 | |
| Hummel | 17.46 | |
| Paulaner | 14.02 | |
| Braun | 11.88 | |
| Beck`s | 11.59 | |
| Zalando | 11.23 | |
| Lufthansa | 9.43 | |
| Aperol | 9.08 | |
| Lollapalooza | 7.70 | |
| Thermomix | 7.58 | |
| PLAYMOBIL | 7.04 | |
| Heinz | 6.38 | |
| KARL LAGERFELD | 6.10 | |
| Polaroid | 5.69 | |
| Lindt | 4.80 | |
| essie | 4.61 | |
| Olympus | 4.52 | |
| Campari | 4.35 | |
| Leica | 4.27 | |
| Daniel Wellington | 4.11 | |
| Opel | 4.02 | |
| Red Bull | 3.83 | |
| Dr. Martens | 3.75 | |
| Nespresso | 3.53 | |
| IKEA | 3.47 | |
| Ray-Ban | 3.32 | |
| ASICS | 3.18 | |
| Busch | 2.97 | |
| Vans | 2.93 | |
| Spotify Music | 2.79 | |
| Guinness | 2.78 | |
| ASOS | 2.73 | |
| Geocaching | 2.67 | |
| Kodak | 2.67 | |
| Carhartt | 2.58 | |
| Martini | 2.47 | |
| Faber-Castell | 2.46 | |
| The North Face | 2.44 | |
| Volkswagen | 2.40 | |
| Converse | 2.39 | |
| Travelgram | 2.37 | |
| Audi | 2.26 | |
| Heineken | 2.22 | |
| Fujifilm | 2.20 | |
| Sony | 2.18 |
Official Profiles
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LoginArtist: Wanda
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 03:30 UTC | Wanda | Halle D, Wiener Stadthalle | Vienna, Austria |















