Wallows Brand Affinity ranks highest Verizon at 12.17% . Very Strong. Score DMDB 63.58% | Fanbase 64.67%

Wallows — pop artist from US.

Wallows is a band consisting of Braeden Lemasters, Cole Preston, and Dylan Minnette. They released their third album, "Model," on May 24, 2024, which includes…

Wallows

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc8-ba34-762c-9108-a0369fe50396

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Genres

poppopindie poprockmodern rockrockalternative rockpop rockalternativealternativeindie rock

Influential: 63.58% Fanbase: 64.67% Trending: 63.04%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Verizon • 12.17% • Very Strong

As of 2025-09-10

5,285,252

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.58% | Fanbase 64.67% | Trending 63.04% | CAREER STAGE: MAINSTREAM

Biography

Wallows is a band consisting of Braeden Lemasters, Cole Preston, and Dylan Minnette. They released their third album, "Model," on May 24, 2024, which includes tracks like "Calling After Me" and "Your Apartment." Their second album, "Tell Me That It’s Over," featuring songs like "Marvelous," "Especially You," and "I Don't Want to Talk," was released on March 25, 2022. Their debut album, "Nothing Happens," along with "Remote" and "Spring EP," are also available for listening.

Report Date: 2025-09-10

Wallows builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (36,800 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Verizon, Brandy Melville, Lollapalooza point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wallows score 0.90% — Low bucket.

Brand: VerizonBrand: Brandy MelvilleBrand: Lollapalooza

Followers:5,285,252

Engagements:47,349

Rate:0.9%

Posts:1,202

Avg Likes:47,003

Avg Comments:213

Avg Views:44,953

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,285,252 · Engagements 47,349 · Rate 0.9% Posts 1,202 · Views 44,953 · Avg Likes 47,003 · Avg Comments 213 · Avg Views 44,953	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 14% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (30%) BRAZIL (12%) UNITED KINGDOM (7%) MEXICO (7%) PHILIPPINES (6%)	Top regions: UNITED STATES (30%), BRAZIL (12%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 41,386 avg likes/post · Tiktok: 36,800 avg views/post · Youtube: 8,153 avg views/post	Best reach: Tiktok 36,800 avg views; best engagement: Instagram 41,386 avg likes

Top Brand Affinities

Verizon

Score: 12.17

Brandy Melville

Score: 11.84

Lollapalooza

Score: 8.42

Hot Topic

Score: 7.23

Glossier

Score: 7.15

Champion

Score: 6.31

Urban Outfitters

Score: 4.95

OLD NAVY

Score: 4.91

Hollister Co

Score: 4.81

Busch

Score: 4.49

American Eagle

Score: 4.41

Coachella

Score: 4.15

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Top Brand Affinities

Brand	Category	Score
Verizon		12.17
Brandy Melville		11.84
Lollapalooza		8.42
Hot Topic		7.23
Glossier		7.15
Champion		6.31
Urban Outfitters		4.95
OLD NAVY		4.91
Hollister Co		4.81
Busch		4.49
American Eagle		4.41
Coachella		4.15
Amway		3.92
Pull&Bear		3.73
Dr. Martens		3.70
CBS Television Studios		3.57
Philips		3.43
CBS		3.21
AMC		3.02
Polaroid		2.98
Chrysler		2.81
Nickelodeon		2.61
Target		2.48
Sunnies Studios		2.43
Pepsi		2.23
Kodak		2.21
Showtime		2.19
Vans		2.17
Forever 21		2.16
Spotify Music		2.12
Walt Disney		1.99
ASOS		1.98
Fenty beauty		1.97
Converse		1.94
Walmart		1.92
Paramount Pictures		1.92
SoundCloud		1.84
Sprite		1.75
Too Faced Cosmetics		1.74
Chipotle Mexican Grill		1.74
Lush		1.72
Netflix		1.72
NYX Cosmetics		1.68
H&M		1.56
Pixar		1.48
Sephora		1.47
Marvel		1.43
McDonald's		1.41
shein		1.39
Universal		1.29