Wallace Cleaver
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
126,147
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:22 UTC
Genres
Biography
SLN
BORO
Wallace Cleaver is a clear fit for 18-24 & 25-34 audiences with strength across FRANCE, BELGIUM, UNITED STATES. The audience is heavily male (82%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (285,888 avg views per post); Instagram builds the community layer. Affinity data highlights Eastpak, Accor Hotels, 7UP, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 126,147 · Engagements 30,507 · Rate 24.2% Posts 26 · Views 285,888 · Avg Likes 30,241 · Avg Comments 585 · Avg Views 285,888 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 29% 13-17: 9% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (29%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
FRANCE (87%) BELGIUM (4%) UNITED STATES (3%) SWITZERLAND (1%) CANADA (1%) |
Top regions: FRANCE (87%), BELGIUM (4%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 21,128 avg likes/post · Youtube: 285,888 avg views/post | Best reach: Youtube 285,888 avg views; best engagement: Instagram 21,128 avg likes |
Top Brand Affinities
Eastpak
Accor Hotels
7UP
SoundCloud
Havana Club
Carhartt
Ricard
Pro Tools
Evian
Stüssy
Ableton
Galeries Lafayette
| Brand | Category | Score |
|---|---|---|
| Eastpak | 45.70 | |
| Accor Hotels | 28.93 | |
| 7UP | 25.18 | |
| SoundCloud | 19.79 | |
| Havana Club | 19.72 | |
| Carhartt | 19.05 | |
| Ricard | 17.60 | |
| Pro Tools | 16.24 | |
| Evian | 15.88 | |
| Stüssy | 15.55 | |
| Ableton | 13.58 | |
| Galeries Lafayette | 11.88 | |
| Acne Studios | 11.11 | |
| Stone Island | 10.31 | |
| Lacoste | 10.24 | |
| Ellesse | 9.86 | |
| Kodak | 9.83 | |
| JACQUEMUS | 8.21 | |
| New Era | 8.19 | |
| Supreme | 8.08 | |
| Champion | 7.77 | |
| Maison Margiela | 7.73 | |
| PLAYMOBIL | 6.85 | |
| Olympus | 6.64 | |
| Hennessy | 6.62 | |
| Décathlon | 6.42 | |
| Dr. Martens | 6.19 | |
| Longchamp | 6.12 | |
| Loewe | 5.89 | |
| Polo Ralph Lauren | 5.77 | |
| Panasonic | 4.83 | |
| Garnier | 4.69 | |
| The North Face | 4.55 | |
| New Balance | 4.38 | |
| Peugeot | 4.35 | |
| Carrefour | 4.34 | |
| Elle Magazine | 4.28 | |
| Faber-Castell | 4.25 | |
| Sprite | 4.25 | |
| Leica | 4.06 | |
| Beats Electronics | 4.01 | |
| Spotify Music | 3.89 | |
| Comedy Central | 3.73 | |
| Nike | 3.48 | |
| Fujifilm | 3.47 | |
| ASOS | 3.34 | |
| KENZO | 3.28 | |
| Montblanc | 3.27 | |
| Louis Vuitton | 3.19 | |
| GAP | 3.15 |
Official Profiles
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LoginArtist: Wallace Cleaver
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















