Walker Hayes

Walker Hayes — pop artist from US.

Monument Records recording artist, Walker Hayes, is a GRAMMY Nominated singer/songwriter originally from Mobile, Alabama. His recent album County Stuff The…

Influence: 64.97% Fanbase: 48.24% Trending: 73.34% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 22.50% • Very Strong

As of 2025-09-15

5,400,122

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 11:33:12 UTC

Genres

popcountry popcountrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Biography

Monument Records recording artist, Walker Hayes, is a GRAMMY Nominated singer/songwriter originally from Mobile, Alabama. His recent album County Stuff The Album features single “AA” and smash hit “Fancy Like.” “Fancy Like” has topped every sales and streaming chart since its release, spending a collective 6 months and counting at the number one spot on Billboard’s Hot Country Songs. The song was featured in a national Applebee’s ad campaign and hit the top 5 on Billboard’s Hot 100 Songs chart. His follow-up single, “AA” is following closely behind, having been performed on the ACM and CMT Award shows this year. With an arena tour this fall, and a best-selling book under his belt, Walker Hayes is a bonafide superstar.

Hayes has performed his music, including the Double-Platinum RIAA certified hit “You Broke Up With Me,” to national audiences on Good Morning America, Late Night with Seth Meyers, The Tonight Show Starring Jimmy Fallon, and the TODAY Show, and was profiled for CBS Sunday Morning.

Top Brand Affinities

Report Date: 2025-09-15

Walker Hayes maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, CANADA, NIGERIA. The audience leans heavily female (64%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 43,600 avg views per post; Instagram functions as the community touchpoint. Affinity with Ariat, Live Nation, Dancing with the Stars makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Walker Hayes score 0.18% — Low bucket.

Brand: AriatBrand: Live NationBrand: Dancing with the Stars

Followers:5,400,122

Engagements:9,828

Rate:0.2%

Posts:4,741

Avg Likes:9,628

Avg Comments:249

Avg Views:50,491

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,400,122 · Engagements 9,828 · Rate 0.2% Posts 4,741 · Views 50,491 · Avg Likes 9,628 · Avg Comments 249 · Avg Views 50,491	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 30% 35-44: 19% 45-64: 13%	Largest: 25-34 (31%); next: 18-24 (30%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (75%) CANADA (7%) NIGERIA (5%) UNITED KINGDOM (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (75%), CANADA (7%), NIGERIA (5%)
Platform Engagement	Instagram: 6,572 avg likes/post · Tiktok: 43,600 avg views/post · Youtube: 6,891 avg views/post	Best reach: Tiktok 43,600 avg views; best engagement: Instagram 6,572 avg likes

Top Brand Affinities

Ariat

Score: 22.50

Live Nation

Score: 20.48

Dancing with the Stars

Score: 17.05

Miller Lite

Score: 16.97

Peloton

Score: 16.60

Lowe's

Score: 15.04

Margaritaville

Score: 14.67

Houston Livestock Show and Rodeo

Score: 11.20

Arbonne

Score: 10.63

Busch

Score: 10.62

Gillette

Score: 9.61

Pottery Barn

Score: 9.56

Brand	Category	Score
Ariat		22.50
Live Nation		20.48
Dancing with the Stars		17.05
Miller Lite		16.97
Peloton		16.60
Lowe's		15.04
Margaritaville		14.67
Houston Livestock Show and Rodeo		11.20
Arbonne		10.63
Busch		10.62
Gillette		9.61
Pottery Barn		9.56
Chick-fil-A		9.24
Bud Light		9.03
Coors		8.61
Kroger		8.50
iHeartRadio Music Awards		8.14
Verizon		7.64
MamaBear		7.53
Target		6.99
NORDSTROM		6.88
Carhartt		6.72
Younique		6.59
Publix		6.38
T.J. Maxx		6.30
The Home Depot		6.27
NBC		6.08
OLD NAVY		5.93
Bentley		5.86
Taco Bell		5.49
American Eagle		5.40
PetSmart		5.37
Jeep		5.34
BarkBox		5.33
Anthropologie		5.21
Kate Spade		4.67
NHL		4.63
HomeGoods		4.55
Walmart		4.39
Budweiser		4.11
Lululemon Athletica		3.83
GMC		3.79
FedEx		3.70
Dunkin' Donuts		3.67
ABC		3.35
Cadillac		3.29
Jack Daniels		3.08
Babybump		2.97
WWE		2.95
The Olympic Games		2.93