Wali

Wali — pop artist from ID.

Established in 1999, Wali is a prominent presence in the Indonesian Malay Pop genre. The group, consisting of Faank, Apoy, Tomi, and Ovie, is known for fusing…

Influence: 50.57% Fanbase: 47.06% Trending: 52.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 22.47% • Very Strong

As of 2025-09-10

640,995

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 09:49:14 UTC

Genres

poppopindonesian popasian popasiandangdutdangdut koplo

Biography

Established in 1999, Wali is a prominent presence in the Indonesian Malay Pop genre. The group, consisting of Faank, Apoy, Tomi, and Ovie, is known for fusing traditional Malay pop rhythms with contemporary elements, creating a distinctive sound.

Wali is recognized as trailblazers in their field, showcasing innovation while staying true to their local music heritage. Their music, characterized by Malay influences, serves as a reflection of Indonesian culture and the diverse musical landscape of the region. Through their compositions, Wali invites listeners to explore a world of soulful melodies and rhythmic expressions that honor the richness of local creativity.

Top Brand Affinities

Report Date: 2025-09-10

Wali keeps 18-24 & 25-34 audiences engaged throughout INDONESIA, MALAYSIA, UNITED STATES. The composition is heavily male (78%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,894 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Oppo, Garuda Indonesia, Daihatsu supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wali score 0.16% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Daihatsu

Followers:640,995

Engagements:1,002

Rate:0.2%

Posts:7,032

Avg Likes:986

Avg Comments:38

Avg Views:1,894

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 640,995 · Engagements 1,002 · Rate 0.2% Posts 7,032 · Views 1,894 · Avg Likes 986 · Avg Comments 38 · Avg Views 1,894	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 7% 13-17: 7%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	INDONESIA (95%) MALAYSIA (2%) UNITED STATES (1%) TAIWAN (1%) CHINA (0%)	Top regions: INDONESIA (95%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 896 avg likes/post · Youtube: 1,894 avg views/post	Best reach: Youtube 1,894 avg views; best engagement: Instagram 896 avg likes

Top Brand Affinities

Oppo

Score: 22.47

Garuda Indonesia

Score: 18.50

Daihatsu

Score: 9.93

Jafra

Score: 9.78

AirAsia

Score: 8.31

Carrefour

Score: 5.38

Oriflame

Score: 5.28

Panasonic

Score: 5.08

Power Rangers

Score: 4.79

Fujifilm

Score: 3.81

Bajaj

Score: 3.76

Pizza Hut

Score: 3.56

Brand	Category	Score
Oppo		22.47
Garuda Indonesia		18.50
Daihatsu		9.93
Jafra		9.78
AirAsia		8.31
Carrefour		5.38
Oriflame		5.28
Panasonic		5.08
Power Rangers		4.79
Fujifilm		3.81
Bajaj		3.76
Pizza Hut		3.56
Petronas		3.47
Tupperware Brands		3.45
Universal		3.03
Yamaha		3.01
Gundam		3.00
UNIQLO		2.73
Hot Wheels		2.42
Xiaomi		2.35
Scion		2.04
musical.ly		2.02
Honda		1.96
Google		1.81
Mitsubishi Motors		1.80
Mitsubishi		1.79
Samsung Group		1.70
Suzuki		1.62
Transformers		1.57
KFC		1.38
Marvel		1.20
FIFA		1.20
Huawei		1.13
Microsoft		1.07
Puma		1.04
Snapseed		1.00
Volvo		0.99
Converse		0.95
H&M		0.93
Toyota		0.76
Spotify Music		0.76
Polaroid		0.71
Adobe		0.69
National Geographic		0.65
Vans		0.61
Lego		0.59
Sony		0.58
Canon		0.57
GoPro		0.52
Prada		0.52