Wale Brand Affinity ranks highest True Religion at 28.71% . Very Strong. Score DMDB 77.24% | Fanbase 80.63%

Wale — pop artist from US.

Born in Washington, D.C. in 1984 to Nigerian immigrants, Olubowale Victor Akintimehin, known as Wale, rose to prominence in the local music scene before…

Wale

Superstar

Country: US | Gender: male | Artist ID: 11e81bc9-5763-1318-b939-a0369fe50396

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Genres

popdance poppopr&b, funk & soulr&burban contemporaryhip-hop & raphip hoppop raprapsouthern hip hoptrapgangster raphip-hop/rapcontemporary hip hop

Influential: 77.24% Fanbase: 80.63% Trending: 75.55%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 28.71% • Very Strong

As of 2025-09-10

7,058,065

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 77.24% | Fanbase 80.63% | Trending 75.55% | CAREER STAGE: SUPERSTAR

Biography

Born in Washington, D.C. in 1984 to Nigerian immigrants, Olubowale Victor Akintimehin, known as Wale, rose to prominence in the local music scene before gaining national recognition for his go-go-inspired hip-hop style. Wale's career took off in the late 2000s with hits like "Lotus Flower Bomb" and "Bad," leading to successful album releases including The Gifted and The Album About Nothing. Throughout the 2010s, he continued to make waves with chart-topping albums and collaborations with notable artists.

Wale's early success can be attributed to his strategic use of the internet and MySpace, which caught the attention of producer Mark Ronson and led to his signing with Interscope in 2008. His career saw significant milestones with the release of albums like Ambition and Attention Deficit, as well as his involvement in the Maybach Music Group projects. In recent years, Wale has continued to expand his discography with releases like Wow...That's Crazy and Folarin II, showcasing his enduring influence in the rap scene.

Report Date: 2025-09-10

Wale builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, SOUTH AFRICA, BRAZIL. With a male-leaning (51%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (16,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with True Religion, Palm Angels, New Era point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wale score 0.40% — Low bucket.

Brand: True ReligionBrand: Palm AngelsBrand: New Era

Followers:7,058,065

Engagements:28,092

Rate:0.4%

Posts:369

Avg Likes:27,928

Avg Comments:1,385

Avg Views:24,368

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,058,065 · Engagements 28,092 · Rate 0.4% Posts 369 · Views 24,368 · Avg Likes 27,928 · Avg Comments 1,385 · Avg Views 24,368	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 39% 35-44: 8% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (39%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (59%) SOUTH AFRICA (3%) BRAZIL (3%) UNITED KINGDOM (3%) CANADA (2%)	Top regions: UNITED STATES (59%), SOUTH AFRICA (3%), BRAZIL (3%)
Platform Engagement	Instagram: 25,965 avg likes/post · Tiktok: 16,000 avg views/post · Youtube: 8,368 avg views/post	Best reach: Tiktok 16,000 avg views; best engagement: Instagram 25,965 avg likes

Top Brand Affinities

True Religion

Score: 28.71

Palm Angels

Score: 28.48

New Era

Score: 23.58

WNBA

Score: 22.66

Spinrilla

Score: 21.55

Outfitgrid

Score: 17.10

Amazon Music

Score: 15.16

Sole Collector

Score: 14.78

Marni

Score: 13.32

Foot Locker

Score: 12.22

Maison Margiela

Score: 11.86

Alexander McQueen

Score: 11.40

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Top Brand Affinities

Brand	Category	Score
True Religion		28.71
Palm Angels		28.48
New Era		23.58
WNBA		22.66
Spinrilla		21.55
Outfitgrid		17.10
Amazon Music		15.16
Sole Collector		14.78
Marni		13.32
Foot Locker		12.22
Maison Margiela		11.86
Alexander McQueen		11.40
Alexander Wang		10.72
Champion		10.68
Steve Madden		10.10
Kickstagram		9.54
Benihana		8.65
Hennessy		8.62
Sneaker News		7.91
Coach		7.85
iHeartRadio Music Awards		7.78
Delta		7.67
Carhartt		7.55
JACQUEMUS		7.15
Verizon		7.07
Moncler		6.80
Nice Kicks		6.71
NORDSTROM		6.70
ESPN		6.63
BALMAIN		6.44
boohoo		6.08
Sneakerhead		5.86
Urban Outfitters		5.81
American Airlines		5.55
Chick-fil-A		5.50
FedEx		5.19
Loewe		5.13
FashionNova		5.07
SoundCloud		4.94
TOM FORD		4.92
OLD NAVY		4.84
The North Face		4.69
CNN		4.56
Fendi		4.28
ASICS		4.25
NFL		3.97
NBA		3.97
G-shock		3.95
UGG		3.94
Dolce & Gabbana		3.85