Wafia

Wafia — pop artist from NL.

Singer/ songwriter, Wafia, magnifies identifiable and idiosyncratic experiences in the form of alternative pop anthems. The gold-selling Netherlands-born…

Influence: 59.88% Fanbase: 42.75% Trending: 68.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 75.84% • Very Strong

As of 2025-09-09

68,179

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:16:11 UTC

Genres

popaustralian indieaustralian popmainstream popelectronicelectronic

Biography

Singer/ songwriter, Wafia, magnifies identifiable and idiosyncratic experiences in the form of alternative pop anthems. The gold-selling Netherlands-born Australia-based Iraqi-Syrian songstress relies on a keen sense of observation and sharp pen as she catalogs the world in real-time. Having kicked off her career with her 2014 debut single “Let Me Love You” and 2015 debut EP, XXIX, Wafia broke onto the mainstream with Louis The Child’s RIAA platinum-certified smash, “Better Not” with subsequent praise from W, NPR, Wonderland, i-D, and more. Clocking nearly 400 million cumulative streams and earning the praise of The FADER and Refinery29, Wafia is keenly aware of her position in life and is committed to empowering marginalized communities, at home and abroad, and helping women of all shapes, sizes, and nationalities find themselves in her music. Art is personal to be sure, but Wafia firmly believes in sharing her gift with the world by creating an environment that says all are welcome here.

Top Brand Affinities

Report Date: 2025-09-09

Wafia keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, AUSTRALIA, CANADA. The composition is heavily female (71%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 2,194 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Bec & Bridge, Vegemite, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wafia score 23.88% — Very Strong bucket.

Brand: Bec & BridgeBrand: VegemiteBrand: Ableton

Followers:68,179

Engagements:16,280

Rate:23.9%

Posts:373

Avg Likes:16,270

Avg Comments:18

Avg Views:2,194

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 68,179 · Engagements 16,280 · Rate 23.9% Posts 373 · Views 2,194 · Avg Likes 16,270 · Avg Comments 18 · Avg Views 2,194	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (42%) AUSTRALIA (25%) CANADA (3%) PAKISTAN (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (42%), AUSTRALIA (25%), CANADA (3%)
Platform Engagement	Instagram: 16,189 avg likes/post · Tiktok: 2,194 avg views/post	Best reach: Tiktok 2,194 avg views; best engagement: Instagram 16,189 avg likes

Top Brand Affinities

Bec & Bridge

Score: 75.84

Vegemite

Score: 23.40

Ableton

Score: 21.62

Qantas

Score: 16.75

MOOG

Score: 16.27

Kmart

Score: 13.75

Coachella

Score: 9.26

Acne Studios

Score: 9.21

Pro Tools

Score: 8.61

Woolworths

Score: 7.45

Amazon Music

Score: 7.45

Glossier

Score: 7.27

Brand	Category	Score
Bec & Bridge		75.84
Vegemite		23.40
Ableton		21.62
Qantas		16.75
MOOG		16.27
Kmart		13.75
Coachella		9.26
Acne Studios		9.21
Pro Tools		8.61
Woolworths		7.45
Amazon Music		7.45
Glossier		7.27
SoundCloud		7.19
Sunnies Studios		6.83
New Line Cinema		6.27
Pioneer		6.02
Kodak		6.00
Lollapalooza		5.86
Maison Margiela		5.85
Spotify Music		5.70
ABC		5.23
Loewe		5.01
Coach		4.85
Billabong		4.61
iHeartRadio Music Awards		4.52
BALMAIN		4.40
Beats Electronics		4.33
Holden		4.26
Showtime		3.89
Stüssy		3.82
Emporium		3.73
A Game of Tones		3.70
Dyson		3.63
ASOS		3.55
Carhartt		3.51
Fujifilm		3.48
Airbnb		3.48
Polaroid		3.48
Aperol		3.44
Tinder		3.43
Urban Outfitters		3.20
Lush		3.16
MTV		2.96
Marc Jacobs		2.92
Paramount Pictures		2.91
NBC		2.88
Dr. Martens		2.82
NARS Cosmetics		2.76
Fenty beauty		2.61
Nickelodeon		2.51