Waa Wei
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
598,173
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:16 UTC
Genres
Biography
Waa Wei cuts through with 18-24 & 25-34 audiences and consistency across TAIWAN, MALAYSIA, HONG KONG SAR CHINA. A heavily female (58%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 297,769 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Casetify, TOMICA, GENTLE MONSTER, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 598,173 · Engagements 13,968 · Rate 2.3% Posts 613 · Views 297,769 · Avg Likes 13,855 · Avg Comments 240 · Avg Views 297,769 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
TAIWAN (70%) MALAYSIA (6%) HONG KONG SAR CHINA (5%) UNITED STATES (4%) SINGAPORE (2%) |
Top regions: TAIWAN (70%), MALAYSIA (6%), HONG KONG SAR CHINA (5%) |
| Platform Engagement | Instagram: 10,301 avg likes/post · Youtube: 297,769 avg views/post | Best reach: Youtube 297,769 avg views; best engagement: Instagram 10,301 avg likes |
Top Brand Affinities
Casetify
TOMICA
GENTLE MONSTER
Maison Margiela
Acne Studios
Paul Smith
7-Eleven
Bottega Veneta
Costco
Summit Entertainment
Innisfree
Kiehls
| Brand | Category | Score |
|---|---|---|
| Casetify | 21.21 | |
| TOMICA | 18.77 | |
| GENTLE MONSTER | 16.16 | |
| Maison Margiela | 14.51 | |
| Acne Studios | 13.05 | |
| Paul Smith | 12.61 | |
| 7-Eleven | 10.40 | |
| Bottega Veneta | 9.40 | |
| Costco | 9.30 | |
| Summit Entertainment | 8.98 | |
| Innisfree | 8.62 | |
| Kiehls | 8.46 | |
| UNIQLO | 7.85 | |
| Miu Miu | 7.71 | |
| Fujifilm | 6.81 | |
| Vivienne Westwood | 6.34 | |
| Shiseido | 6.31 | |
| Coach | 5.89 | |
| Snoopy And The Peanuts Gang | 5.80 | |
| Loewe | 5.64 | |
| Shake Shack | 5.29 | |
| Dyson | 5.16 | |
| Leica | 4.97 | |
| UberEATS | 4.96 | |
| Kodak | 4.71 | |
| Olympus | 4.67 | |
| Longchamp | 4.48 | |
| Dr. Martens | 4.09 | |
| New Balance | 3.96 | |
| IKEA | 3.87 | |
| Airbnb | 3.59 | |
| GAP | 3.56 | |
| Carhartt | 3.55 | |
| Pantone Inc | 3.53 | |
| Panasonic | 3.50 | |
| Pokemon Go | 3.48 | |
| Armani | 3.15 | |
| Gundam | 3.12 | |
| Stüssy | 2.87 | |
| Moschino | 2.78 | |
| Pull&Bear | 2.72 | |
| Fendi | 2.66 | |
| Lego | 2.55 | |
| Tiffany | 2.42 | |
| Timberland | 2.39 | |
| Hermès | 2.36 | |
| Starbucks | 2.22 | |
| Chanel | 2.21 | |
| Polo Ralph Lauren | 2.17 | |
| Tiffany & Co | 2.13 |
Official Profiles
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LoginArtist: Waa Wei
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
