W&W

W&W — electronic artist from NL.

DJ and Producer duo W&W dominate dance floors and festivals around the globe. Formed in 2007, the Dutch DJ duo are known for their high energy festival music,…

Influence: 66.04% Fanbase: 66.22% Trending: 65.95% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 61.50% • Very Strong

As of 2025-09-08

5,726,803

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:42 UTC

Genres

electronicedmelectro housepop danceprogressive housedancebig roomtrancedutch tranceelectronic

Biography

DJ and Producer duo W&W dominate dance floors and festivals around the globe. Formed in 2007, the Dutch DJ duo are known for their high energy festival music, and have been ranked in DJ Mag’s Top 20 spots for over a decade. W&W's sound combines the uplifting melodies of Trance, intensity of Techno, fused with elements of the harder styles, creating their unique signature main stage stadium sound. Amassing over 8 million monthly listeners on Spotify, their productions are championed by fans and artists alike for their magnitude, diversity and massive appeal to multiple audiences. Performing at the biggest festivals in the world and racking up over 10 million followers across social media platforms, there is no doubt that W&W are pioneers in the main stage electronic dance music scene. With the rise of their Rave Culture label, and the impact of their NWYR trance alias, W&W are pushing the limits and making a lasting influence.

Top Brand Affinities

Report Date: 2025-09-08

W&W connects with 18-24 & 25-34 audiences and shows durable traction across INDIA, UNITED STATES, BRAZIL. With a heavily male (83%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 915,500 avg views per post; Instagram adds dependable engagement depth. Overlap with Trancefamily, Tomorrowland, Pioneer highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: W&W moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist W&W score 4.13% — Very Strong bucket.

Brand: TrancefamilyBrand: TomorrowlandBrand: Pioneer

Followers:5,726,803

Engagements:236,641

Rate:4.1%

Posts:1,321

Avg Likes:202,776

Avg Comments:1,593

Avg Views:986,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,726,803 · Engagements 236,641 · Rate 4.1% Posts 1,321 · Views 986,682 · Avg Likes 202,776 · Avg Comments 1,593 · Avg Views 986,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 35-44: 6% 13-17: 5%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	INDIA (9%) UNITED STATES (8%) BRAZIL (7%) MEXICO (6%) GERMANY (6%)	Top regions: INDIA (9%), UNITED STATES (8%), BRAZIL (7%)
Platform Engagement	Instagram: 124,720 avg likes/post · Tiktok: 915,500 avg views/post · Youtube: 71,182 avg views/post	Best reach: Tiktok 915,500 avg views; best engagement: Instagram 124,720 avg likes

Top Brand Affinities

Trancefamily

Score: 61.50

Tomorrowland

Score: 38.49

Pioneer

Score: 37.12

Mixcloud

Score: 23.79

Ableton

Score: 18.32

SoundCloud

Score: 7.45

Beats Electronics

Score: 4.69

Movistar

Score: 4.67

Lollapalooza

Score: 3.70

Monster Beverage

Score: 3.63

Red Bull

Score: 2.74

Heineken

Score: 2.39

Brand	Category	Score
Trancefamily		61.50
Tomorrowland		38.49
Pioneer		37.12
Mixcloud		23.79
Ableton		18.32
SoundCloud		7.45
Beats Electronics		4.69
Movistar		4.67
Lollapalooza		3.70
Monster Beverage		3.63
Red Bull		2.74
Heineken		2.39
Spotify Music		2.34
Under Armour		2.16
Armani		2.10
FIFA		2.06
A Game of Tones		2.05
Ferrari		2.03
Kodak		2.02
Coachella		2.00
Petronas		1.98
Lamborghini		1.97
Warner Bros		1.97
Jack Daniels		1.97
Bugatti		1.96
McLaren		1.82
Supreme		1.80
Budweiser		1.71
Ray-Ban		1.70
Maserati		1.70
Pokemon Go		1.68
KTM		1.68
League of Legends		1.65
GoPro		1.65
Audi		1.64
Jaguar		1.58
musical.ly		1.55
KFC		1.53
Calvin Klein		1.49
Guess		1.48
Ducati		1.47
Pepsi		1.47
BMW		1.45
Grand Theft Auto		1.44
Puma		1.44
Fujifilm		1.43
Gymshark		1.43
NBA		1.42
Call of Duty		1.42
Bershka		1.41