Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,730,290
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:15:54 UTC
Genres
Biography
Smith's music blends elements of rock, pop, and electronic genres, showcasing his diverse musical influences. He has performed at numerous music festivals and venues, solidifying his reputation as a dynamic and engaging live performer. With critical acclaim and commercial success, John Smith continues to evolve as an artist, pushing boundaries and captivating audiences with his innovative approach to music.
Vũ. reliably reaches 18-24 & 25-34 audiences in VIETNAM, UNITED STATES, CANADA. The base is heavily male (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (622,200 avg views per post); Tiktok layers on depth and replies. The audience sits near Circle K, GENTLE MONSTER, Fujifilm, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,730,290 · Engagements 59,712 · Rate 2.2% Posts 1,575 · Views 630,365 · Avg Likes 55,134 · Avg Comments 173 · Avg Views 630,365 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 20% 13-17: 11% 35-44: 2% |
Largest: 18-24 (66%); next: 25-34 (20%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
VIETNAM (88%) UNITED STATES (7%) CANADA (1%) UNITED KINGDOM (1%) JAPAN (1%) |
Top regions: VIETNAM (88%), UNITED STATES (7%), CANADA (1%) |
| Platform Engagement | Instagram: 12,647 avg likes/post · Tiktok: 622,200 avg views/post · Youtube: 8,165 avg views/post | Best reach: Tiktok 622,200 avg views; best engagement: Tiktok 42,250 avg likes |
Top Brand Affinities
Circle K
GENTLE MONSTER
Fujifilm
Snapseed
Kodak
Kappa
Champion
Daniel Wellington
Converse
Innisfree
Jollibee
Summit Entertainment
| Brand | Category | Score |
|---|---|---|
| Circle K | 84.45 | |
| GENTLE MONSTER | 18.55 | |
| Fujifilm | 8.21 | |
| Snapseed | 7.33 | |
| Kodak | 6.89 | |
| Kappa | 6.25 | |
| Champion | 6.05 | |
| Daniel Wellington | 5.67 | |
| Converse | 5.46 | |
| Innisfree | 5.25 | |
| Jollibee | 5.04 | |
| Summit Entertainment | 3.71 | |
| TOM FORD | 3.48 | |
| Great Wall | 3.43 | |
| Vans | 3.39 | |
| Dr. Martens | 3.38 | |
| Coffeegram | 3.23 | |
| KitKat | 3.12 | |
| Olympus | 2.93 | |
| H&M | 2.21 | |
| Supreme | 2.06 | |
| Pepsi | 2.03 | |
| Balenciaga | 1.97 | |
| Lacoste | 1.93 | |
| Sneakerhead | 1.81 | |
| Crocs | 1.56 | |
| Starbucks | 1.55 | |
| Canon | 1.54 | |
| UNIQLO | 1.51 | |
| Zara | 1.50 | |
| Yves Saint Laurent | 1.36 | |
| KFC | 1.34 | |
| Adidas | 1.33 | |
| Tiffany & Co | 1.23 | |
| Nike | 1.13 | |
| Coca-Cola | 1.12 | |
| New Balance | 1.08 | |
| Tommy Hilfiger | 1.07 | |
| Christian Dior | 1.05 | |
| Louis Vuitton | 1.02 | |
| Sony | 0.99 | |
| Polaroid | 0.99 | |
| Gucci | 0.99 | |
| Burberry | 0.91 | |
| Xiaomi | 0.90 | |
| Levi's | 0.86 | |
| Nikon | 0.85 | |
| Travelgram | 0.79 | |
| SoundCloud | 0.78 | |
| Prada | 0.75 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
