Volbeat Brand Affinity ranks highest Impericon at 56.45% . Very Strong. Score DMDB 68.73% | Fanbase 62.39%

Volbeat — rock artist from DK.

Volbeat released their eighth album, "Servant of the Mind," showcasing frontman Michael Poulsen's songwriting skills. The lead single, "Wait A Minute My Girl,"…

Volbeat

Recognizable

Country: DK | Artist ID: 11e81bbe-20a8-61f8-a2cc-a0369fe50396

Find Artist

Genres

rockdanish rockhard rockrockabillymetalalternative metalmetaldanish metalheavy metal

Influential: 68.73% Fanbase: 62.39% Trending: 71.90%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 56.45% • Very Strong

As of 2025-09-10

1,656,426

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.73% | Fanbase 62.39% | Trending 71.90% | CAREER STAGE: MAINSTREAM

Biography

Volbeat released their eighth album, "Servant of the Mind," showcasing frontman Michael Poulsen's songwriting skills. The lead single, "Wait A Minute My Girl," topped the Billboard Rock Airplay chart, while other tracks like "The Sacred Stones" and "Shotgun Blues" delve into intricate storytelling. Poulsen's inspiration during the pandemic led to the album's thunderous sound.

Poulsen completed the album in three months, a stark contrast to the usual two-year process for Volbeat. Tracks like "Dagen Før" featuring Stine Bramsen offer variety amidst the album's heavy metal and psychobilly influences. "Servant of the Mind" continues Volbeat's tradition of storytelling through music, exploring themes ranging from the supernatural to historical events.

Report Date: 2025-09-10

Volbeat is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, GERMANY, DENMARK. The audience is heavily male (72%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (24,650 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Impericon, Live Nation, Commerzbank points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Volbeat score 0.42% — Low bucket.

Brand: ImpericonBrand: Live NationBrand: Commerzbank

Followers:1,656,426

Engagements:6,883

Rate:0.4%

Posts:3,517

Avg Likes:6,657

Avg Comments:147

Avg Views:40,744

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,656,426 · Engagements 6,883 · Rate 0.4% Posts 3,517 · Views 40,744 · Avg Likes 6,657 · Avg Comments 147 · Avg Views 40,744	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 34% 35-44: 19% 45-64: 9%	Largest: 25-34 (35%); next: 18-24 (34%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (31%) GERMANY (11%) DENMARK (6%) CANADA (5%) BRAZIL (5%)	Top regions: UNITED STATES (31%), GERMANY (11%), DENMARK (6%)
Platform Engagement	Instagram: 3,989 avg likes/post · Tiktok: 24,650 avg views/post · Youtube: 16,094 avg views/post	Best reach: Tiktok 24,650 avg views; best engagement: Instagram 3,989 avg likes

Top Brand Affinities

Impericon

Score: 56.45

Live Nation

Score: 30.19

Commerzbank

Score: 28.41

Hummel

Score: 15.85

Scotiabank

Score: 9.49

Fallout

Score: 6.56

Jack Daniels

Score: 6.54

Scania

Score: 6.10

Monster Beverage

Score: 5.71

Carlsberg

Score: 5.54

Tim Hortons

Score: 5.39

NHL

Score: 4.61

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Top Brand Affinities

Brand	Category	Score
Impericon		56.45
Live Nation		30.19
Commerzbank		28.41
Hummel		15.85
Scotiabank		9.49
Fallout		6.56
Jack Daniels		6.54
Scania		6.10
Monster Beverage		5.71
Carlsberg		5.54
Tim Hortons		5.39
NHL		4.61
The Witcher		4.38
AMC		4.22
Pilsner Urquell		4.21
Mortal Kombat		4.01
Coors		3.95
Harley-Davidson		3.93
Final Fantasy		3.77
Dodge		3.56
Star Wars		3.39
Opel		3.35
Budweiser		3.26
Guinness		3.25
GMC		3.16
Lindt		3.01
Under Armour		3.01
Ubisoft		2.97
Columbia Pictures		2.83
Lollapalooza		2.82
Dr. Martens		2.82
Busch		2.80
Volvo		2.78
WWE		2.75
Xbox		2.75
NFL		2.71
Jeep		2.64
Chevrolet		2.61
PlayStation		2.60
Faber-Castell		2.44
NBC		2.39
Baileys		2.38
Carhartt		2.36
Pokemon Go		2.33
Call of Duty		2.33
Ford		2.27
Nintendo		2.26
Chrysler		2.23
MTV		2.22
HBO		2.21