VOILÀ
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
453,791
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:35:17 UTC
Genres
Biography
Luke Eisner and Gus Ross make up the duo, VOILÀ. Respectively from Wisconsin and London, the Emmy nominated pair self-produce, write & perform their own songs. They released their third album, "Glass Half Empty" last year and just announced the release date for their FOURTH album "The Last Laugh." With over 450 million global streams, the fully independent band's commitment to a magically themed esthetic has resulted in the creation of a loyal global community that call themselves "the magicians." They played a fully sold out co-headline US/EU tour last year & have landed support on radio & an array of major editorial playlists across every DSP as well as entering the Global Top 25 on Shazam.
VOILÀ reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily female (71%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 11,950 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Hot Topic, American Eagle, Coachella suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 453,791 · Engagements 4,797 · Rate 1.1% Posts 1,291 · Views 20,603 · Avg Likes 4,640 · Avg Comments 227 · Avg Views 20,603 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 9% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (35%) UNITED KINGDOM (6%) BRAZIL (6%) GERMANY (6%) CANADA (5%) |
Top regions: UNITED STATES (35%), UNITED KINGDOM (6%), BRAZIL (6%) |
| Platform Engagement | Instagram: 3,185 avg likes/post · Tiktok: 11,950 avg views/post · Youtube: 8,653 avg views/post | Best reach: Tiktok 11,950 avg views; best engagement: Instagram 3,185 avg likes |
Top Brand Affinities
Hot Topic
American Eagle
Coachella
Bath & Body Works
League of Legends
The Witcher
Lollapalooza
Free People
Urban Outfitters
Steve Madden
iHeartRadio Music Awards
Verizon
| Brand | Category | Score |
|---|---|---|
| Hot Topic | 10.58 | |
| American Eagle | 6.06 | |
| Coachella | 5.67 | |
| Bath & Body Works | 5.22 | |
| League of Legends | 5.21 | |
| The Witcher | 5.21 | |
| Lollapalooza | 4.92 | |
| Free People | 4.86 | |
| Urban Outfitters | 4.50 | |
| Steve Madden | 4.43 | |
| iHeartRadio Music Awards | 4.22 | |
| Verizon | 4.10 | |
| MTV | 3.71 | |
| Nickelodeon | 3.63 | |
| Summit Entertainment | 3.35 | |
| Forever 21 | 3.18 | |
| NBC | 3.11 | |
| Columbia Pictures | 2.88 | |
| Prismacolor | 2.78 | |
| Primark | 2.73 | |
| Busch | 2.66 | |
| Polaroid | 2.66 | |
| Showtime | 2.63 | |
| Too Faced Cosmetics | 2.59 | |
| Sunnies Studios | 2.52 | |
| shein | 2.51 | |
| Tarte Cosmetics | 2.47 | |
| Victoria's Secret | 2.40 | |
| Fenty beauty | 2.34 | |
| Dr. Martens | 2.32 | |
| CBS Television Studios | 2.32 | |
| Urban Decay Cosmetics | 2.29 | |
| Spotify Music | 2.29 | |
| Benefit Cosmetics | 2.28 | |
| H&M | 2.24 | |
| CBS | 2.15 | |
| SheInside | 2.14 | |
| ASOS | 2.13 | |
| Universal | 2.09 | |
| Tomorrowland | 2.05 | |
| Snickers | 1.96 | |
| Michael Kors | 1.95 | |
| AMC | 1.95 | |
| BBC | 1.90 | |
| Chrysler | 1.90 | |
| Vans | 1.87 | |
| Hollister Co | 1.87 | |
| Paramount Pictures | 1.87 | |
| Vogue | 1.87 | |
| Anastasia Beverly Hills | 1.84 |
Official Profiles
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LoginArtist: VOILÀ
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-09 03:00 UTC | VOILÀ | Magnet House | Perth, Australia | |
| 2026-02-11 03:00 UTC | VOILÀ | Lion Arts Factory | Adelaide, Australia | |
| 2026-02-13 03:00 UTC | VOILÀ | 170 Russell | Melbourne, Australia | |
| 2026-02-15 03:00 UTC | VOILÀ | Manning Bar | Sydney, Australia | |
| 2026-02-16 03:00 UTC | VOILÀ | The Triffid | Newstead, Australia |
