VOICE

VOICE — pop artist from TT.

Aaron “Voice” St Louis, born December 26th, 1992, is a singer/songwriter from the city of San Juan in Trinidad and Tobago. His first big break came in the form…

Influence: 50.22% Fanbase: 16.84% Trending: 66.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bim • 27.27% • Very Strong

As of 2025-09-08

330,683

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:03:59 UTC

Genres

poppophip-hop & raphip-hop/rapreggaedancehallreggaereggae fusionelectronicdancelatinsocalatinreggaetonmetalmetal

Biography

Aaron “Voice” St Louis, born December 26th, 1992, is a singer/songwriter from the city of San Juan in Trinidad and Tobago. His first big break came in the form of the Synergy Soca Star competition, in which he placed second with the crowd favorite song “Alien.”

He joined the writing group Full Blown Entertainment, where he wrote and co-wrote four consecutive Soca Monarch winning songs, quickly establishing himself as one of the best writers in the industry. He decided to challenge himself by taking part in the International Soca Monarch competition as a performer in 2016. He went on to win the competition and in so doing, became the youngest ever International Soca Monarch King.

Aaron followed up his self-written, title-winning song “Cheers to Life” with another smash hit “Get Away” which featured the world famous EDM group Bad Royale from California. Aaron decided to take part in the International Soca Monarch competition again in 2017 and 2018 with hit songs "Far From Finished" and “Year For Love” respectively and won the competition two more times, making it three wins in a row!

Voice has now cemented himself as a force in the Soca industry and consistently writes and performs songs that become the soundtrack of Caribbean Carnivals around the globe. His amazing voice and captivating performances have allowed him to perform in countries such as the United States, England, Germany, Spain, Canada and just about every country in the Caribbean.

Top Brand Affinities

Report Date: 2025-09-08

VOICE performs best with fans in the 25-34 range, concentrated in UNITED STATES, TRINIDAD & TOBAGO, CANADA. Audience composition is female-leaning (55%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 117,962 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Bim, Hennessy, Hennessey, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, VOICE is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist VOICE score 2.68% — Strong bucket.

Brand: BimBrand: HennessyBrand: Hennessey

Followers:330,683

Engagements:8,850

Rate:2.7%

Posts:1,737

Avg Likes:8,670

Avg Comments:238

Avg Views:117,962

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 330,683 · Engagements 8,850 · Rate 2.7% Posts 1,737 · Views 117,962 · Avg Likes 8,670 · Avg Comments 238 · Avg Views 117,962	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 42% 35-44: 8% 13-17: 5%	Largest: 25-34 (43%); next: 18-24 (42%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (51%) TRINIDAD & TOBAGO (22%) CANADA (5%) UNITED KINGDOM (4%) JAMAICA (3%)	Top regions: UNITED STATES (51%), TRINIDAD & TOBAGO (22%), CANADA (5%)
Platform Engagement	Instagram: 5,137 avg likes/post · Youtube: 117,962 avg views/post	Best reach: Youtube 117,962 avg views; best engagement: Instagram 5,137 avg likes

Top Brand Affinities

Bim

Score: 27.27

Hennessy

Score: 18.84

Hennessey

Score: 16.19

Mixcloud

Score: 15.88

HYATT

Score: 12.81

Pioneer

Score: 11.97

Scotiabank

Score: 10.70

Comedy Central

Score: 10.60

Jetblue Airways

Score: 10.38

Amazon Music

Score: 7.71

Steve Madden

Score: 7.31

Smirnoff

Score: 6.64

Brand	Category	Score
Bim		27.27
Hennessy		18.84
Hennessey		16.19
Mixcloud		15.88
HYATT		12.81
Pioneer		11.97
Scotiabank		10.70
Comedy Central		10.60
Jetblue Airways		10.38
Amazon Music		7.71
Steve Madden		7.31
Smirnoff		6.64
boohoo		6.43
Campari		6.27
Clarks		6.24
FashionNova		5.87
Margaritaville		5.59
Macy's		5.51
Fenty beauty		5.41
American Airlines		4.77
Coach		4.54
SoundCloud		4.49
Hilton		4.32
iHeartRadio Music Awards		3.90
BH Cosmetics		3.81
Bacardi		3.17
shein		3.02
Sephora		2.94
Uber		2.72
Baileys		2.65
The Olympic Games		2.56
Heineken		2.55
Christian Louboutin		2.55
SheInside		2.42
Guinness		2.42
MTV		2.41
Grand Theft Auto		2.39
Sneakerhead		2.38
Sunnies Studios		2.37
Budweiser		2.30
ASOS		2.24
Spotify Music		2.11
KFC		2.09
Forever 21		2.05
Target		2.03
Beats Electronics		2.01
Guess		1.78
NYX Cosmetics		1.77
Herbalife		1.73
New Balance		1.63