Vitaa Brand Affinity ranks highest Fnac at 46.17% . Very Strong. Score DMDB 65.95% | Fanbase 56.46%

Vitaa — pop artist from FR.

Vitaa, an R&B singer, was the first artist signed to Motown Records' French subsidiary. Born on March 14, 1983, in Mulhouse, she gained attention as a…

Vitaa

Recognizable

Country: FR | Gender: female | Artist ID: 11e81bca-129e-69de-8fae-a0369fe50396

Find Artist

Genres

popfrancotonfrench pop

Influential: 65.95% Fanbase: 56.46% Trending: 70.70%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 46.17% • Very Strong

As of 2025-09-10

3,744,264

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.95% | Fanbase 56.46% | Trending 70.70% | CAREER STAGE: MAINSTREAM

Biography

Vitaa, an R&B singer, was the first artist signed to Motown Records' French subsidiary. Born on March 14, 1983, in Mulhouse, she gained attention as a background vocalist and made her debut on Dadoo's 2001 single "Pas à Pas." Following her feature on Sinik's 2006 hit "Ne Dis Jamais," she collaborated on Diam's popular track "Confessions Nocturnes." Vitaa released her solo debut album, A Fleur de Toi, in February 2007, which quickly reached the top of the French pop chart. Her second album, Celle que je Vois, was released in 2009, featuring collaborations with artists like Rohff and Dadoo, and she also supported Rihanna on her Last Girl on Earth Tour in France.

Report Date: 2025-09-10

Vitaa keeps 18-24 & 25-34 audiences engaged throughout FRANCE, UNITED STATES, MOROCCO. The composition is heavily female (62%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 139,300 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Fnac, Twistshake, Galeries Lafayette supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vitaa score 0.57% — Low bucket.

Brand: FnacBrand: TwistshakeBrand: Galeries Lafayette

Followers:3,744,264

Engagements:21,336

Rate:0.6%

Posts:1,015

Avg Likes:20,250

Avg Comments:483

Avg Views:163,296

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,744,264 · Engagements 21,336 · Rate 0.6% Posts 1,015 · Views 163,296 · Avg Likes 20,250 · Avg Comments 483 · Avg Views 163,296	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 35-44: 7% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	FRANCE (55%) UNITED STATES (7%) MOROCCO (6%) CONGO - KINSHASA (5%) BELGIUM (5%)	Top regions: FRANCE (55%), UNITED STATES (7%), MOROCCO (6%)
Platform Engagement	Instagram: 8,023 avg likes/post · Tiktok: 139,300 avg views/post · Youtube: 23,996 avg views/post	Best reach: Tiktok 139,300 avg views; best engagement: Tiktok 10,963 avg likes

Top Brand Affinities

Fnac

Score: 46.17

Twistshake

Score: 44.77

Galeries Lafayette

Score: 39.23

Monoprix

Score: 32.72

Kiabi

Score: 29.38

Sandro

Score: 27.19

Cluse

Score: 19.95

Auchan

Score: 18.52

Leroy Merlin

Score: 18.00

Armani Beauty

Score: 17.84

Rituals

Score: 16.57

Accor Hotels

Score: 15.35

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Top Brand Affinities

Brand	Category	Score
Fnac		46.17
Twistshake		44.77
Galeries Lafayette		39.23
Monoprix		32.72
Kiabi		29.38
Sandro		27.19
Cluse		19.95
Auchan		18.52
Leroy Merlin		18.00
Armani Beauty		17.84
Rituals		16.57
Accor Hotels		15.35
Calzedonia		14.05
Thermomix		13.01
JACQUEMUS		12.53
KARL LAGERFELD		10.11
boohoo		9.19
Ricard		8.80
Dsquared		8.19
Alexander McQueen		7.30
Daniel Wellington		7.29
UGG		7.13
Guerlain		6.99
Décathlon		6.97
NBC		6.47
Longchamp		6.40
MISSGUIDED		6.30
Carrefour		6.02
Moncler		5.70
Elle Magazine		4.86
Dolce & Gabbana		4.77
Kiko		4.67
Sephora		4.59
Clinique		4.39
Primark		4.34
BALMAIN		4.13
Christian Louboutin		4.10
Garnier		3.95
Lacoste		3.62
Stradivarius		3.59
ABC		3.55
Babybump		3.35
Pull&Bear		3.29
Marc Jacobs		3.11
Bershka		3.08
Hermès		3.07
Tarte Cosmetics		3.05
Valentino		2.94
Fila		2.88
ASOS		2.82