Virus

Virus

Country: AR

Influence: 55.55% Fanbase: 36.08% Trending: 65.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 27.50% • Very Strong

As of 2025-09-08

126,022

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:57 UTC

Genres

jazz & standardshammond organrockargentine rocklatin rockrock en espanolrock nacionalpunkpost-punk argentina

Biography

Disrupción, resiliencia, vanguardia, actitud, por mencionar algunas de las cualidades que tallan la dimensión de uno de los grupos más emblemáticos de Latinoamérica. La obra de VIRUS comprende un universo tan amplio e influyente que ha sido recreada por artistas que hoy reflejan su esencia. El grupo que nace en La Plata un 11 de enero de 1980, surcó el tiempo impactando generaciones hasta la actualidad. Su discografía es un compendio de 9 ediciones eclécticas y multiformes, que se posicionan entre las obras cumbres del rock nacional. La densidad conceptual, lírica y mística de la banda continúa resonando con vigencia, frescura y modernidad. Desde la negación a participar del “Festival de la solidaridad” hasta la resignificación del show en vivo, VIRUS se anticipó a nuestras conciencias, que siguen asimilando la vorágine de emociones en danza. La muerte de Federico en 1988, dio lugar a una presentación en el Teatro Coliseo, asistida por algunos de los músicos insignes de la escena local. Fue uno de sus tantos renacimientos luego de una ausencia irreemplazable, donde la música rindió homenaje. La banda continuó trazando su camino y el deseo de seguir compartiendo las canciones fue una constante y es el mandato que los mueve. Julio y Marcelo Moura, junto a Mario Serra, extienden el legado pagano que altera los sentidos y las consciencias de sus seguidores. VIRUS en su regreso, es la continuidad de aquello que resistió al tiempo y que se sostiene con firmeza en presente y futuro.

Virus Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Virus stands out with 25-34 & 18-24 audiences across ARGENTINA, CHILE, PERU. The profile is heavily male (73%), and content lands hardest on Youtube, where posts average 4,912 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Movistar, Sandro, Lollapalooza, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Virus a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Virus score 1.41%Moderate bucket.
Brand: MovistarBrand: SandroBrand: Lollapalooza
Followers:126,022
Engagements:1,773
Rate:1.4%
Posts:439
Views:4,912
Avg Likes:1,765
Avg Comments:50
Avg Views:4,912

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 126,022 · Engagements 1,773 · Rate 1.4%
Posts 439 · Views 4,912 · Avg Likes 1,765 · Avg Comments 50 · Avg Views 4,912
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 29%
35-44: 22%
45-64: 9%
Largest: 25-34 (37%); next: 18-24 (29%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries ARGENTINA (54%)
CHILE (12%)
PERU (10%)
MEXICO (5%)
COLOMBIA (3%)
Top regions: ARGENTINA (54%), CHILE (12%), PERU (10%)
Platform Engagement Instagram: 1,667 avg likes/post · Youtube: 4,912 avg views/post Best reach: Youtube 4,912 avg views; best engagement: Instagram 1,667 avg likes

Top Brand Affinities

Movistar
Score: 27.50
Sandro
Score: 18.58
Lollapalooza
Score: 15.10
LATAM
Score: 10.69
Amazon Music
Score: 8.35
Cafecito
Score: 7.75
Pro Tools
Score: 7.64
DeLorean Motor Company
Score: 7.58
Ableton
Score: 7.02
Spotify Music
Score: 5.97
MTV
Score: 5.64
Campari
Score: 5.06
Brand Category Score
Movistar 27.50
Sandro 18.58
Lollapalooza 15.10
LATAM 10.69
Amazon Music 8.35
Cafecito 7.75
Pro Tools 7.64
DeLorean Motor Company 7.58
Ableton 7.02
Spotify Music 5.97
MTV 5.64
Campari 5.06
VidaSana 4.33
Kodak 4.03
Pringles 3.11
Carrefour 3.02
Guess 2.29
musical.ly 2.18
SoundCloud 2.09
Renault 2.07
Fujifilm 1.93
Tinder 1.80
Warner Bros 1.73
Peugeot 1.71
Pepsi 1.70
Heineken 1.68
Aperol 1.63
Fiat 1.62
Polaroid 1.60
Sony 1.36
Star Wars 1.36
Beats Electronics 1.30
Netflix 1.26
Lamborghini 1.25
DC Entertainment 1.25
Marvel 1.20
Nikon 1.19
Coachella 1.12
Pixar 1.11
NBA 1.07
CBS 0.99
Snapseed 0.99
Yamaha 0.98
Vogue 0.96
Tesla Motors 0.95
FIFA 0.93
Chevrolet 0.92
HBO 0.91
National Geographic 0.91
Coca-Cola 0.88

Official Profiles

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Artist: Virus

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

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