Villano Antillano

Villano Antillano — hip-hop & rap artist from PR.

Villana Santiago Pacheco, conocida por su nombre artístico, Villano Antillano, ha sido una de las pioneras del movimiento cuir dentro del género urbano en…

Influence: 52.32% Fanbase: 30.90% Trending: 63.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 23.16% • Very Strong

As of 2025-09-08

1,627,946

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:52:17 UTC

Genres

hip-hop & raphip-hop/raprap boricuaurbano latinocontemporary hip hophip hop

Biography

Villana Santiago Pacheco, conocida por su nombre artístico, Villano Antillano, ha sido una de las pioneras del movimiento cuir dentro del género urbano en Puerto Rico. Nacida en Bayamón, Villano Antillano se considera una mujer transfemme cuyo acercamiento a la música es tan desafiante e irreverente como lo es magnético y revolucionario. Como artista audio-visual, se encuentra trabajando proyectos que encapsulan la belleza y el horror de crecer como una persona cuir en el caribe, entre estos su primer álbum.

Top Brand Affinities

Report Date: 2025-09-08

Villano Antillano keeps 18-24 & 25-34 audiences engaged throughout MEXICO, SPAIN, ARGENTINA. The composition is heavily male (63%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 853,400 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with La Perla, Suavecito, Movistar supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Villano Antillano score 3.35% — Very Strong bucket.

Brand: La PerlaBrand: SuavecitoBrand: Movistar

Followers:1,627,946

Engagements:54,541

Rate:3.4%

Posts:230

Avg Likes:52,244

Avg Comments:398

Avg Views:953,232

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,627,946 · Engagements 54,541 · Rate 3.4% Posts 230 · Views 953,232 · Avg Likes 52,244 · Avg Comments 398 · Avg Views 953,232	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 35-44: 6% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	MEXICO (19%) SPAIN (16%) ARGENTINA (13%) UNITED STATES (11%) COLOMBIA (8%)	Top regions: MEXICO (19%), SPAIN (16%), ARGENTINA (13%)
Platform Engagement	Instagram: 27,614 avg likes/post · Tiktok: 853,400 avg views/post · Youtube: 99,832 avg views/post	Best reach: Tiktok 853,400 avg views; best engagement: Instagram 27,614 avg likes

Top Brand Affinities

La Perla

Score: 23.16

Suavecito

Score: 9.74

Movistar

Score: 9.63

Cafecito

Score: 6.75

Diablo

Score: 6.11

Lollapalooza

Score: 5.92

Prismacolor

Score: 4.66

Ableton

Score: 4.28

Amway

Score: 3.50

American Eagle

Score: 3.42

MTV

Score: 3.37

Pull&Bear

Score: 2.85

Brand	Category	Score
La Perla		23.16
Suavecito		9.74
Movistar		9.63
Cafecito		6.75
Diablo		6.11
Lollapalooza		5.92
Prismacolor		4.66
Ableton		4.28
Amway		3.50
American Eagle		3.42
MTV		3.37
Pull&Bear		2.85
Too Faced Cosmetics		2.78
Spotify Music		2.71
shein		2.43
Bershka		2.36
Fenty beauty		2.29
NYX Cosmetics		2.23
Benefit Cosmetics		2.22
SheInside		2.08
Dolce & Gabbana		2.06
Make Up For Ever		2.03
Coachella		2.03
Vogue		1.93
Pepsi		1.84
League of Legends		1.84
Tinder		1.77
SoundCloud		1.74
Anastasia Beverly Hills		1.73
Guess		1.71
Warner Bros		1.69
Maybelline		1.68
Beats Electronics		1.67
Versace		1.66
Los Angeles Lakers		1.63
Pandora		1.60
Heineken		1.60
FashionNova		1.57
Forever 21		1.51
Urban Decay Cosmetics		1.47
Puma		1.47
Paypal		1.46
Calvin Klein		1.42
Vans		1.34
Coca-Cola		1.30
Mitsubishi		1.30
Sony		1.30
Sephora		1.29
Fujifilm		1.25
Polaroid		1.19