Villagers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
68,996
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:30 UTC
Genres
Biography
O’Brien released his debut album Becoming A Jackal in 2010. From a whisper to a literal howl, the record went to #1 in Ireland, was shortlisted for the Mercury Music Prize & the title track won the Ivor Novello for Best Song.
The more band-orientated album {Awayland} followed, it won the Choice Music Prize Album of the Year, alongside a second Mercury nod. Darling Arithmetic was a sparser step forward that revealed even more of O’Brien’s songwriting nous, suitably rewarded with the Ivor Novello for Best Album & his third Irish #1. The Art Of Pretending To Swim knitted Villagers’ multi-faceted approach with added soulfulness & rhythmic swing, a sound that the kaleidoscopic Fever Dreams expanded further.
O’Brien is a prolific collaborator, writing for Charlotte Gainsbourg, Nico Muhly & Paul Weller, as well as duetting with John Grant & Lisa Hannigan, & performing with Andre de Ridder & stargaze. But it’s his own songs, & his own dulcet voice that has forged O’Brien’s reputation as Ireland’s premier melody-maker.
Villagers has momentum with 18-24 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, IRELAND. A heavily male (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,405 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Guinness, Akg signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 68,996 · Engagements 560 · Rate 0.8% Posts 1,285 · Views 6,963 · Avg Likes 539 · Avg Comments 26 · Avg Views 6,963 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 35% 35-44: 14% 45-64: 8% |
Largest: 18-24 (39%); next: 25-34 (35%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED KINGDOM (14%) UNITED STATES (12%) IRELAND (11%) FRANCE (6%) SPAIN (5%) |
Top regions: UNITED KINGDOM (14%), UNITED STATES (12%), IRELAND (11%) |
| Platform Engagement | Instagram: 297 avg likes/post · Tiktok: 2,558 avg views/post · Youtube: 4,405 avg views/post | Best reach: Youtube 4,405 avg views; best engagement: Instagram 297 avg likes |
Top Brand Affinities
MOOG
Guinness
Akg
Tate Modern
Mixcloud
Jameson
Pro Tools
Ryanair
Ableton
Amazon Music
Carlsberg
Spotify Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.52 | |
| Guinness | 19.68 | |
| Akg | 18.65 | |
| Tate Modern | 17.66 | |
| Mixcloud | 14.72 | |
| Jameson | 14.40 | |
| Pro Tools | 12.38 | |
| Ryanair | 10.36 | |
| Ableton | 10.19 | |
| Amazon Music | 8.54 | |
| Carlsberg | 8.06 | |
| Spotify Music | 7.86 | |
| Kickstarter | 6.57 | |
| BBC | 6.03 | |
| Selfridges | 5.76 | |
| Tesco | 5.17 | |
| Kodak | 4.60 | |
| Showtime | 4.43 | |
| Columbia Pictures | 4.29 | |
| Dr. Martens | 4.26 | |
| Hurley | 4.22 | |
| ALDI | 4.10 | |
| Polaroid | 3.84 | |
| SoundCloud | 3.81 | |
| Leica | 3.70 | |
| Baileys | 3.35 | |
| Olympus | 3.35 | |
| Heinz | 3.32 | |
| Lush | 3.25 | |
| Summit Entertainment | 3.14 | |
| Airbnb | 3.08 | |
| Cadbury | 3.03 | |
| Tinder | 2.99 | |
| Aperol | 2.97 | |
| Fujifilm | 2.96 | |
| MTV | 2.94 | |
| Hennessy | 2.86 | |
| Sunnies Studios | 2.82 | |
| Lollapalooza | 2.57 | |
| Primark | 2.52 | |
| ASOS | 2.46 | |
| HBO | 2.42 | |
| Paramount Pictures | 2.42 | |
| Warner Bros | 2.41 | |
| Pantone Inc | 2.37 | |
| Heineken | 2.35 | |
| Pixar | 2.30 | |
| Lego | 2.22 | |
| Coachella | 2.21 | |
| Beats Electronics | 2.21 |
Official Profiles
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LoginArtist: Villagers
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















