Villagers

Villagers

Country: IE

Influence: 59.35% Fanbase: 42.73% Trending: 67.67% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.52% • Very Strong

As of 2025-09-09

68,996

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:30 UTC

Genres

popchamber popalternativeindie rockalternativebluesstomp and hollerfolk & traditionalindie folk

Biography

Dublin has a long & legendary tradition of writers, & since Conor O’Brien adopted the name Villagers, the singer-songwriter-producer has joined the club with a rich & diverse body of work. The new Villagers album, That Golden Time, underlines O’Brien’s unwavering commitment to a uniquely nuanced, literate & melodic fusion of folk, pop & rock that has won accolades from peers such as Elvis Costello, Damon Albarn, Guy Garvey & The National.

O’Brien released his debut album Becoming A Jackal in 2010. From a whisper to a literal howl, the record went to #1 in Ireland, was shortlisted for the Mercury Music Prize & the title track won the Ivor Novello for Best Song.

The more band-orientated album {Awayland} followed, it won the Choice Music Prize Album of the Year, alongside a second Mercury nod. Darling Arithmetic was a sparser step forward that revealed even more of O’Brien’s songwriting nous, suitably rewarded with the Ivor Novello for Best Album & his third Irish #1. The Art Of Pretending To Swim knitted Villagers’ multi-faceted approach with added soulfulness & rhythmic swing, a sound that the kaleidoscopic Fever Dreams expanded further.

O’Brien is a prolific collaborator, writing for Charlotte Gainsbourg, Nico Muhly & Paul Weller, as well as duetting with John Grant & Lisa Hannigan, & performing with Andre de Ridder & stargaze. But it’s his own songs, & his own dulcet voice that has forged O’Brien’s reputation as Ireland’s premier melody-maker.

Villagers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Villagers has momentum with 18-24 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, IRELAND. A heavily male (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,405 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Guinness, Akg signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Villagers score 0.81%Low bucket.
Brand: MOOGBrand: GuinnessBrand: Akg
Followers:68,996
Engagements:560
Rate:0.8%
Posts:1,285
Views:6,963
Avg Likes:539
Avg Comments:26
Avg Views:6,963

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 68,996 · Engagements 560 · Rate 0.8%
Posts 1,285 · Views 6,963 · Avg Likes 539 · Avg Comments 26 · Avg Views 6,963
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 39%
25-34: 35%
35-44: 14%
45-64: 8%
Largest: 18-24 (39%); next: 25-34 (35%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED KINGDOM (14%)
UNITED STATES (12%)
IRELAND (11%)
FRANCE (6%)
SPAIN (5%)
Top regions: UNITED KINGDOM (14%), UNITED STATES (12%), IRELAND (11%)
Platform Engagement Instagram: 297 avg likes/post · Tiktok: 2,558 avg views/post · Youtube: 4,405 avg views/post Best reach: Youtube 4,405 avg views; best engagement: Instagram 297 avg likes

Top Brand Affinities

MOOG
Score: 27.52
Guinness
Score: 19.68
Akg
Score: 18.65
Tate Modern
Score: 17.66
Mixcloud
Score: 14.72
Jameson
Score: 14.40
Pro Tools
Score: 12.38
Ryanair
Score: 10.36
Ableton
Score: 10.19
Amazon Music
Score: 8.54
Carlsberg
Score: 8.06
Spotify Music
Score: 7.86
Brand Category Score
MOOG 27.52
Guinness 19.68
Akg 18.65
Tate Modern 17.66
Mixcloud 14.72
Jameson 14.40
Pro Tools 12.38
Ryanair 10.36
Ableton 10.19
Amazon Music 8.54
Carlsberg 8.06
Spotify Music 7.86
Kickstarter 6.57
BBC 6.03
Selfridges 5.76
Tesco 5.17
Kodak 4.60
Showtime 4.43
Columbia Pictures 4.29
Dr. Martens 4.26
Hurley 4.22
ALDI 4.10
Polaroid 3.84
SoundCloud 3.81
Leica 3.70
Baileys 3.35
Olympus 3.35
Heinz 3.32
Lush 3.25
Summit Entertainment 3.14
Airbnb 3.08
Cadbury 3.03
Tinder 2.99
Aperol 2.97
Fujifilm 2.96
MTV 2.94
Hennessy 2.86
Sunnies Studios 2.82
Lollapalooza 2.57
Primark 2.52
ASOS 2.46
HBO 2.42
Paramount Pictures 2.42
Warner Bros 2.41
Pantone Inc 2.37
Heineken 2.35
Pixar 2.30
Lego 2.22
Coachella 2.21
Beats Electronics 2.21

Official Profiles

Login to view Contact

Login

Artist: Villagers

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Villagers today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist