Víkingur Ólafsson

Víkingur Ólafsson — classical, ensemble & opera artist from IS.

Icelandic pianist Víkingur Ólafsson has made a profound impact with his remarkable combination of highest level musicianship and visionary programmes. His…

Influence: 59.56% Fanbase: 39.14% Trending: 69.76% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 429.81% • Very Strong

As of 2025-09-09

147,253

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:03 UTC

Genres

classical, ensemble & operaclassicalclassical pianonordic classical pianochamber musicorchestralelectroniccompositional ambient

Biography

Icelandic pianist Víkingur Ólafsson has made a profound impact with his remarkable combination of highest level musicianship and visionary programmes. His recordings for Deutsche Grammophon – Philip Glass Piano Works (2017), Johann Sebastian Bach (2018), Debussy Rameau (2020) and Mozart & Contemporaries (2021) – captured the public and critical imagination and have led to career streams of over 400 million. His latest album, From Afar, is released in October 2022.
Now one of the most sought-after artists of today, Ólafsson’s multiple awards include the Rolf Schock Prize for music (2022), Gramophone magazine Artist of the Year, Opus Klassik Solo Recording Instrumental (twice) and Album of the Year at the BBC Music Magazine Awards.
Ólafsson continues to perform as artist in residence at the world’s top orchestras, concert halls and festivals, and work with today’s greatest composers. In the 2022/23 season he performs with orchestras including Philharmonia Orchestra, Concertgebouworkest, Czech Philharmonic Orchestra, New York Philharmonic, Berliner Philharmoniker, The Cleveland Orchestra, London and Bergen philharmonic orchestras, Toronto and Orchestre symphonique de Montréal.

Top Brand Affinities

Report Date: 2025-09-09

Víkingur Ólafsson engages 25-34 & 45-64 audiences with repeatable results in UNITED STATES, SOUTH KOREA, GERMANY. The fan base skews heavily male (68%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (5,231 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Het Concertgebouw, Icelandair, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Víkingur Ólafsson score 1.58% — Moderate bucket.

Brand: Het ConcertgebouwBrand: IcelandairBrand: MOOG

Followers:147,253

Engagements:2,326

Rate:1.6%

Posts:1,650

Avg Likes:2,305

Avg Comments:57

Avg Views:7,143

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 147,253 · Engagements 2,326 · Rate 1.6% Posts 1,650 · Views 7,143 · Avg Likes 2,305 · Avg Comments 57 · Avg Views 7,143	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 45-64: 27% 35-44: 21% 18-24: 19%	Largest: 25-34 (31%); next: 45-64 (27%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (16%) SOUTH KOREA (8%) GERMANY (7%) JAPAN (6%) FRANCE (5%)	Top regions: UNITED STATES (16%), SOUTH KOREA (8%), GERMANY (7%)
Platform Engagement	Instagram: 2,018 avg likes/post · Tiktok: 1,912 avg views/post · Youtube: 5,231 avg views/post	Best reach: Youtube 5,231 avg views; best engagement: Instagram 2,018 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 429.81

Icelandair

Score: 45.18

MOOG

Score: 22.59

Zimmermann

Score: 18.72

Tate Modern

Score: 13.91

Amazon Music

Score: 12.54

Ableton

Score: 11.07

Four Seasons

Score: 9.14

Atmos

Score: 8.95

Sennheiser

Score: 8.65

Pro Tools

Score: 8.42

Heinz

Score: 7.57

Brand	Category	Score
Het Concertgebouw		429.81
Icelandair		45.18
MOOG		22.59
Zimmermann		18.72
Tate Modern		13.91
Amazon Music		12.54
Ableton		11.07
Four Seasons		9.14
Atmos		8.95
Sennheiser		8.65
Pro Tools		8.42
Heinz		7.57
Garnier		6.57
Stradivarius		6.46
Lufthansa		5.92
Leica		5.73
Summit Entertainment		5.59
Spotify Music		5.11
Patek Philippe		4.83
BBC		4.48
Oculus		4.35
Pfizer		3.48
Campari		3.43
Yamaha		3.37
Kodak		3.05
Fujifilm		2.96
Aperol		2.57
Montblanc		2.48
Cartier		2.46
Warner Bros		2.38
SoundCloud		2.31
Paramount Pictures		2.19
musical.ly		2.17
Lego		2.12
Philips		2.08
Snoopy And The Peanuts Gang		2.00
Boeing		1.99
Hermès		1.97
Showtime		1.91
Airbnb		1.88
Polaroid		1.86
Bellagio		1.69
The Olympic Games		1.66
HBO		1.65
Guinness		1.62
Chrysler		1.60
Pixar		1.55
Vogue		1.52
Star Wars		1.48
Sony		1.44

Official Profiles

Artist: Víkingur Ólafsson

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-09 03:30 UTC	Víkingur Ólafsson	Isarphilharmonie	Munich, Germany	music-opera.com
2026-02-01 23:00 UTC	Víkingur Ólafsson	Koerner Hall	Toronto, Canada	rcmusic.com
2026-03-25 03:00 UTC	Víkingur Ólafsson	Carnegie Hall	New York, United States	songkick.com carnegiehall.org