Vieux Farka Touré
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
36,855
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:28 UTC
Genres
Biography
Born in 1981, Vieux was drawn to music at a young age, and growing up in his father's hometown of Niafunké and the Malian capital, Bamako, he began playing percussion, growing adept on both calabash and drum kit. For most of his early career, his father thwarted his musical desires, urging him instead to become a soldier and avoid the many problems he himself had endured by becoming an artist.
In 1999, Vieux became a student at the National Arts Institute in Bamako. Two years later, he secretly took up his father's instrument, the guitar, and started writing his own music. During his tenure his ability developed, and by the time he graduated he'd become locally celebrated and able to play in the same desert blues style as his father. He became part of the group backing kora wizard Toumani Diabaté, who urged Ali to accept his son's choice and begin encouraging him. With Diabaté, Vieux gained valuable international experience that would serve him well when he began his career. After being granted permission by his father and village elders, Vieux and producer Eric Herman began work on his solo debut in 2005. The self-titled album was released by World Village in 2007, establishing Vieux as his own force on the world music scene. It also contained the last recorded output of his father, who passed away in early 2006.
Over subsequent releases, Vieux began to extend beyond his father's shadow, blending elements of Latin, rock, and jazz into his sound. He also collaborated with a variety of artists on a pair of remix albums that featured music from his first two efforts. Fondo (2009), his second studio effort, was his first release on Six Degrees Records. Live (2010) preceded The Secret (2011), an eclectic album produced by Eric Krasno (Soulive) and featuring appearances from Dave Matthews, Derek Trucks, John Scofield, and Ali. The Tel Aviv Session, the first of two releases with Idan Raichel as the Touré-Raichel Collective, appeared in 2012.
While preparing material for his fourth album, 2013's Mon Pays, a political and territorial uprising broke out in Mali, painting a turbulent backdrop to an already thematic album about the beauty of his country. Following the Touré-Raichel Collective 's 2014 effort The Paris Session and a 2015 collaborative album with American singer and ukulele player Julia Easterlin called Touristes, Vieux returned in 2017 with Samba, his fifth solo effort. Recorded in Woodstock, New York, in front of a live studio audience, the title refers not to the Latin music genre but to the Songhai word for "second boy," which Vieux was frequently called while growing up. The back-to-his-roots efforts Les Racines appeared in 2022; he then teamed up with Khruangbin for the full-length Ali, released the same year. ~ Timothy Monger & Chris Nickson, Rovi
Vieux Farka Touré draws 25-34 & 18-24 audiences and holds attention in MALI, UNITED STATES, FRANCE. The skew is heavily male (76%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 75,774 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Live Nation, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,855 · Engagements 783 · Rate 2.1% Posts 517 · Views 82,673 · Avg Likes 717 · Avg Comments 57 · Avg Views 82,673 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 23% 35-44: 19% 45-64: 14% |
Largest: 25-34 (42%); next: 18-24 (23%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
MALI (68%) UNITED STATES (22%) FRANCE (13%) UNITED KINGDOM (8%) ITALY (6%) |
Top regions: MALI (68%), UNITED STATES (22%), FRANCE (13%) |
| Platform Engagement | Instagram: 144 avg likes/post · Tiktok: 6,899 avg views/post · Youtube: 75,774 avg views/post | Best reach: Youtube 75,774 avg views; best engagement: Tiktok 449 avg likes |
Top Brand Affinities
Live Nation
MOOG
Mixcloud
Arc'teryx
Akai
Jetblue Airways
Sennheiser
United
Pro Tools
Ableton
Spotify Music
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Live Nation | 28.81 | |
| MOOG | 22.96 | |
| Mixcloud | 18.90 | |
| Arc'teryx | 13.69 | |
| Akai | 12.89 | |
| Jetblue Airways | 11.99 | |
| Sennheiser | 10.39 | |
| United | 9.26 | |
| Pro Tools | 8.78 | |
| Ableton | 8.74 | |
| Spotify Music | 8.10 | |
| Amazon Music | 7.77 | |
| Atmos | 7.18 | |
| Oculus | 7.08 | |
| Free People | 6.16 | |
| Paramount Pictures | 6.05 | |
| CNN | 5.99 | |
| Holden | 5.63 | |
| Beats Electronics | 5.42 | |
| Anthropologie | 5.30 | |
| Patek Philippe | 5.24 | |
| Coors | 4.96 | |
| Sega | 4.91 | |
| NBC | 4.90 | |
| Pacific Northwest Wonderland | 4.83 | |
| Showtime | 4.67 | |
| Leica | 4.60 | |
| Kodak | 4.43 | |
| Kickstarter | 4.41 | |
| Hurley | 4.39 | |
| Coachella | 4.01 | |
| Campari | 3.97 | |
| Pixar | 3.94 | |
| Cadillac | 3.55 | |
| Nestlé | 3.49 | |
| SoundCloud | 3.47 | |
| Carrefour | 3.13 | |
| Paypal | 2.99 | |
| Volkswagen | 2.96 | |
| Carhartt | 2.89 | |
| Mulberry | 2.83 | |
| BBC | 2.74 | |
| musical.ly | 2.71 | |
| Urban Outfitters | 2.62 | |
| Cartier | 2.56 | |
| Lollapalooza | 2.48 | |
| Boeing | 2.39 | |
| Airbnb | 2.33 | |
| The Olympic Games | 2.28 | |
| Garnier | 2.21 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 446,149
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-27 20:00 UTC | Festival Ali Farka Touré 2026 | Ali Farka Toure Monument | Bamako, Mali | — |















