Videoclub

Videoclub — pop artist from FR.

Adèle Castillon + Mattyeux

Influence: 57.95% Fanbase: 46.32% Trending: 63.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 26.41% • Very Strong

As of 2025-09-21

1,274,034

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-28 00:20:33 UTC

Genres

popfrench indie popfrench synthpopfrench poppopmainstream pop

Biography

Adèle Castillon + Mattyeux

Top Brand Affinities

Report Date: 2025-09-21

Videoclub maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, MEXICO, UNITED STATES. The audience leans heavily female (63%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 568,300 avg views per post; Youtube functions as the community touchpoint. Affinity with Accor Hotels, JACQUEMUS, Calzedonia makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Videoclub score 3.16% — Very Strong bucket.

Brand: Accor HotelsBrand: JACQUEMUSBrand: Calzedonia

Followers:1,274,034

Engagements:40,213

Rate:3.2%

Posts:291

Avg Likes:38,617

Avg Comments:958

Avg Views:933,911

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,274,034 · Engagements 40,213 · Rate 3.2% Posts 291 · Views 933,911 · Avg Likes 38,617 · Avg Comments 958 · Avg Views 933,911	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 13% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	FRANCE (26%) MEXICO (14%) UNITED STATES (8%) PERU (5%) COLOMBIA (4%)	Top regions: FRANCE (26%), MEXICO (14%), UNITED STATES (8%)
Platform Engagement	Instagram: 5,843 avg likes/post · Tiktok: 568,300 avg views/post · Youtube: 365,611 avg views/post	Best reach: Tiktok 568,300 avg views; best engagement: Youtube 23,201 avg likes

Top Brand Affinities

Accor Hotels

Score: 26.41

JACQUEMUS

Score: 6.28

Calzedonia

Score: 5.53

Kodak

Score: 5.52

Longchamp

Score: 5.49

Pull&Bear

Score: 4.80

Urban Outfitters

Score: 4.22

Dr. Martens

Score: 3.97

Garnier

Score: 3.89

Cartoon Network

Score: 3.76

Olympus

Score: 3.67

Bershka

Score: 3.44

Brand	Category	Score
Accor Hotels		26.41
JACQUEMUS		6.28
Calzedonia		5.53
Kodak		5.52
Longchamp		5.49
Pull&Bear		4.80
Urban Outfitters		4.22
Dr. Martens		3.97
Garnier		3.89
Cartoon Network		3.76
Olympus		3.67
Bershka		3.44
Lollapalooza		3.33
Polaroid		3.05
Faber-Castell		2.86
Fujifilm		2.83
ASOS		2.25
Hermès		2.22
Lacoste		2.16
The North Face		2.13
GAP		2.11
Carrefour		1.99
Pepsi		1.95
CBS Television Studios		1.89
Tomorrowland		1.87
Converse		1.85
Cafecito		1.82
Tinder		1.80
Vans		1.75
CBS		1.75
Vogue		1.73
Levi's		1.69
Fenty beauty		1.67
Calvin Klein		1.61
Lush		1.60
Ferrari		1.52
Versace		1.48
L'Oréal Paris		1.40
Cartier		1.40
Puma		1.38
shein		1.37
Coachella		1.37
Tommy Hilfiger		1.37
SoundCloud		1.33
Snapseed		1.32
Yves Saint Laurent		1.30
Pixar		1.29
Coca-Cola		1.28
Spotify Music		1.25
Polo Ralph Lauren		1.25