Victoria Monet Brand Affinity ranks highest Shea Moisture at 28.49% . Very Strong. Score DMDB 70.32% | Fanbase 54.03%

Victoria Monet — pop artist from US.

Victoria Monét is a three-time Grammy winner who has been making waves in the music industry for over a decade. In 2023, she released her highly anticipated…

Victoria Monet

Superstar

Country: US | Gender: female | Artist ID: 11e81bc2-a360-a8f4-a9df-a0369fe50396

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Genres

popdance poppoppost-teen popr&b, funk & soulr&burban contemporaryalternative r&bchill r&bindie r&br&b/soulpop r&bcontemporary r&b

Influential: 70.32% Fanbase: 54.03% Trending: 78.46%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 28.49% • Very Strong

As of 2025-09-10

3,426,595

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.32% | Fanbase 54.03% | Trending 78.46% | CAREER STAGE: SUPERSTAR

Biography

Victoria Monét is a three-time Grammy winner who has been making waves in the music industry for over a decade. In 2023, she released her highly anticipated debut album, JAGUAR II, followed by the extended version, JAGUAR II: Deluxe. The album featured hit singles like "On My Mama," which topped multiple radio charts and landed on the Billboard Top 40. Monét has garnered praise from industry heavyweights such as Beyoncé, Janet Jackson, and Bruno Mars. Her success with JAGUAR II earned her critical acclaim, with Rolling Stone calling it the "Crown Jewel of this Summer’s R&B Resurgence" and The Hollywood Reporter ranking it as the #1 Best of The Year. Monét's achievements include multiple awards, including 2 NAACP Awards, 2 BET Awards, and 3 Grammy wins in 2024 for Best New Artist, Best R&B Album, and Best Engineered Album Non-Classical, making her the first Black woman to win the latter category. She was also named on the 2024 TIME100 Next Gen list and received 7 Grammy nominations, becoming the second most nominated artist at the 2024 GRAMMYs.

Report Date: 2025-09-10

Victoria Monet commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (69%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (87,750 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Shea Moisture, Charlotte Russe, Steve Madden points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Victoria Monet score 1.62% — Moderate bucket.

Brand: Shea MoistureBrand: Charlotte RusseBrand: Steve Madden

Followers:3,426,595

Engagements:55,650

Rate:1.6%

Posts:898

Avg Likes:55,255

Avg Comments:548

Avg Views:96,430

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,426,595 · Engagements 55,650 · Rate 1.6% Posts 898 · Views 96,430 · Avg Likes 55,255 · Avg Comments 548 · Avg Views 96,430	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 13-17: 7% 35-44: 6%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (57%) BRAZIL (6%) UNITED KINGDOM (6%) ITALY (5%) INDIA (5%)	Top regions: UNITED STATES (57%), BRAZIL (6%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 49,592 avg likes/post · Tiktok: 87,750 avg views/post · Youtube: 8,680 avg views/post	Best reach: Tiktok 87,750 avg views; best engagement: Instagram 49,592 avg likes

Top Brand Affinities

Shea Moisture

Score: 28.49

Charlotte Russe

Score: 25.34

Steve Madden

Score: 19.82

Nasty Gal

Score: 18.75

MISSGUIDED

Score: 17.12

Coach

Score: 14.21

True Religion

Score: 13.22

Jean Paul Gaultier

Score: 13.11

REVOLVE

Score: 11.57

HBO Max

Score: 10.85

Alexander Wang

Score: 10.81

JACQUEMUS

Score: 10.17

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		28.49
Charlotte Russe		25.34
Steve Madden		19.82
Nasty Gal		18.75
MISSGUIDED		17.12
Coach		14.21
True Religion		13.22
Jean Paul Gaultier		13.11
REVOLVE		11.57
HBO Max		10.85
Alexander Wang		10.81
JACQUEMUS		10.17
Macy's		8.62
ULTA Beauty		8.13
iHeartRadio Music Awards		8.06
Barbie		6.60
Fenty beauty		6.53
Coachella		6.51
T.J. Maxx		6.38
NORDSTROM		6.16
Milani Cosmetics		5.91
Maison Margiela		5.84
boohoo		5.83
OLD NAVY		5.61
Marc Jacobs		5.36
Philips		5.09
Christian Louboutin		4.90
Kylie Cosmetics		4.82
Urban Outfitters		4.78
FashionNova		4.64
MTV		4.43
Nickelodeon		4.31
Hennessy		4.28
American Eagle		4.27
NARS Cosmetics		4.15
ASOS		4.11
Lollapalooza		4.06
Topshop		3.99
BH Cosmetics		3.93
TOM FORD		3.89
Verizon		3.83
Timberland		3.81
Forever 21		3.50
shein		3.19
Target		3.17
NBC		3.16
Anastasia Beverly Hills		3.03
Abercrombie & Fitch		2.96
Spotify Music		2.93
Vogue		2.89