Victoria Justice
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
30,333,317
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:14:49 UTC
Genres
Biography
Born in 1993 in Hollywood, Florida, Justice started acting at age ten, earning guest spots on shows like Gilmore Girls and The Suite Life of Zack and Cody. These appearances led to a regular role on the Nickelodeon teen comedy-drama Zoey 101, which ran from 2005-2008. In the meantime, she also found parts in films such as 2005's When Do We Eat? and 2006's The Garden. She also released a 2007 cover version of Vanessa Carlton's song "A Thousand Miles."
In 2010, at the age of 17, Justice took on the lead role of singer Tori Vega on Victorious, a Nickelodeon sitcom set in a fictional performing arts school in Hollywood, California. During its four-season run, Justice's singing performances appeared on the soundtrack collections, beginning with 2011's Victorious: Music from the Hit TV Show. The album hit number one on the soundtracks chart and number five on the Billboard 200, paving the way for 2012's Victorious 2.0 and Victorious 3.0.
In 2013, Justice released her first solo single, "Gold," on Columbia Records. She also took the lead role on the MTV crime drama Eye Candy, which aired for one season in 2015. That led to more film and television work and a renewed focus on acting, though her voice would soon be front and center due to her being cast as Janet in the 2016 Fox TV "reimagining" of the musical The Rocky Horror Picture Show. Following roles in the films The Outcasts, Bigger, and Summer Night, Justice returned to music, releasing the 2020 song "Treat Myself." ~ Marcy Donelson
Victoria Justice builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,400,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with American Eagle, Power Rangers, Champion point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,333,317 · Engagements 361,723 · Rate 1.2% Posts 3,504 · Views 2,478,857 · Avg Likes 354,421 · Avg Comments 2,802 · Avg Views 2,478,857 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 19% 13-17: 11% 35-44: 4% |
Largest: 18-24 (65%); next: 25-34 (19%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (33%) BRAZIL (9%) UNITED KINGDOM (7%) MEXICO (7%) CANADA (3%) |
Top regions: UNITED STATES (33%), BRAZIL (9%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 220,997 avg likes/post · Tiktok: 2,400,000 avg views/post · Youtube: 78,857 avg views/post | Best reach: Tiktok 2,400,000 avg views; best engagement: Instagram 220,997 avg likes |
Top Brand Affinities
American Eagle
Power Rangers
Champion
Steve Madden
Urban Outfitters
Nickelodeon
Resident Evil
Pull&Bear
Hollister Co
Lollapalooza
Bershka
Los Angeles Lakers
| Brand | Category | Score |
|---|---|---|
| American Eagle | 7.87 | |
| Power Rangers | 5.39 | |
| Champion | 5.18 | |
| Steve Madden | 4.24 | |
| Urban Outfitters | 4.22 | |
| Nickelodeon | 4.20 | |
| Resident Evil | 4.11 | |
| Pull&Bear | 3.98 | |
| Hollister Co | 3.95 | |
| Lollapalooza | 3.48 | |
| Bershka | 3.31 | |
| Los Angeles Lakers | 2.95 | |
| Comedy Central | 2.83 | |
| Target | 2.68 | |
| Gymshark | 2.58 | |
| Stradivarius | 2.54 | |
| Forever 21 | 2.51 | |
| Burger King | 2.49 | |
| NBC | 2.48 | |
| Victoria's Secret | 2.45 | |
| Benefit Cosmetics | 2.26 | |
| Kylie Cosmetics | 2.25 | |
| MTV | 2.19 | |
| CBS Television Studios | 2.12 | |
| Fenty beauty | 2.12 | |
| Warner Bros | 2.12 | |
| Sephora | 2.07 | |
| CBS | 1.98 | |
| Levi's | 1.90 | |
| LEGOLAND | 1.79 | |
| Transformers | 1.79 | |
| shein | 1.68 | |
| Anastasia Beverly Hills | 1.64 | |
| Sprite | 1.61 | |
| Pic Collage | 1.56 | |
| Tommy Hilfiger | 1.54 | |
| Chrysler | 1.51 | |
| Polo Ralph Lauren | 1.46 | |
| Polaroid | 1.46 | |
| Coachella | 1.44 | |
| H&M | 1.41 | |
| Urban Decay Cosmetics | 1.40 | |
| SheInside | 1.40 | |
| KFC | 1.39 | |
| NBA | 1.38 | |
| Bentley | 1.34 | |
| Microsoft | 1.34 | |
| Coca-Cola | 1.33 | |
| musical.ly | 1.29 | |
| Calvin Klein | 1.29 |
Official Profiles
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LoginArtist: Victoria Justice
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















