Victoria Justice

Victoria Justice

Country: US | Gender: female

Influence: 63.02% Fanbase: 59.75% Trending: 64.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

American Eagle • 7.87% • Very Strong

As of 2025-09-09

30,333,317

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:14:49 UTC

Genres

poppost-teen poppopmainstream pop

Biography

Actress and singer Victoria Justice is best known for starring in the 2010's Nickelodeon show Victorious. Along with regular film and television work, including singing on the Victorious soundtracks, she has released her own music, including 2013's "Gold" and 2020's Treat Myself."

Born in 1993 in Hollywood, Florida, Justice started acting at age ten, earning guest spots on shows like Gilmore Girls and The Suite Life of Zack and Cody. These appearances led to a regular role on the Nickelodeon teen comedy-drama Zoey 101, which ran from 2005-2008. In the meantime, she also found parts in films such as 2005's When Do We Eat? and 2006's The Garden. She also released a 2007 cover version of Vanessa Carlton's song "A Thousand Miles."

In 2010, at the age of 17, Justice took on the lead role of singer Tori Vega on Victorious, a Nickelodeon sitcom set in a fictional performing arts school in Hollywood, California. During its four-season run, Justice's singing performances appeared on the soundtrack collections, beginning with 2011's Victorious: Music from the Hit TV Show. The album hit number one on the soundtracks chart and number five on the Billboard 200, paving the way for 2012's Victorious 2.0 and Victorious 3.0.

In 2013, Justice released her first solo single, "Gold," on Columbia Records. She also took the lead role on the MTV crime drama Eye Candy, which aired for one season in 2015. That led to more film and television work and a renewed focus on acting, though her voice would soon be front and center due to her being cast as Janet in the 2016 Fox TV "reimagining" of the musical The Rocky Horror Picture Show. Following roles in the films The Outcasts, Bigger, and Summer Night, Justice returned to music, releasing the 2020 song "Treat Myself." ~ Marcy Donelson

Victoria Justice Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Victoria Justice builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,400,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with American Eagle, Power Rangers, Champion point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Victoria Justice score 1.19%Moderate bucket.
Brand: American EagleBrand: Power RangersBrand: Champion
Followers:30,333,317
Engagements:361,723
Rate:1.2%
Posts:3,504
Views:2,478,857
Avg Likes:354,421
Avg Comments:2,802
Avg Views:2,478,857

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 30,333,317 · Engagements 361,723 · Rate 1.2%
Posts 3,504 · Views 2,478,857 · Avg Likes 354,421 · Avg Comments 2,802 · Avg Views 2,478,857
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 19%
13-17: 11%
35-44: 4%
Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split Female: 70%
Male: 30%
Non-binary/Other: 0%
Skews female (70%)
Top Countries UNITED STATES (33%)
BRAZIL (9%)
UNITED KINGDOM (7%)
MEXICO (7%)
CANADA (3%)
Top regions: UNITED STATES (33%), BRAZIL (9%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 220,997 avg likes/post · Tiktok: 2,400,000 avg views/post · Youtube: 78,857 avg views/post Best reach: Tiktok 2,400,000 avg views; best engagement: Instagram 220,997 avg likes

Top Brand Affinities

American Eagle
Score: 7.87
Power Rangers
Score: 5.39
Champion
Score: 5.18
Steve Madden
Score: 4.24
Urban Outfitters
Score: 4.22
Nickelodeon
Score: 4.20
Resident Evil
Score: 4.11
Pull&Bear
Score: 3.98
Hollister Co
Score: 3.95
Lollapalooza
Score: 3.48
Bershka
Score: 3.31
Los Angeles Lakers
Score: 2.95
Brand Category Score
American Eagle 7.87
Power Rangers 5.39
Champion 5.18
Steve Madden 4.24
Urban Outfitters 4.22
Nickelodeon 4.20
Resident Evil 4.11
Pull&Bear 3.98
Hollister Co 3.95
Lollapalooza 3.48
Bershka 3.31
Los Angeles Lakers 2.95
Comedy Central 2.83
Target 2.68
Gymshark 2.58
Stradivarius 2.54
Forever 21 2.51
Burger King 2.49
NBC 2.48
Victoria's Secret 2.45
Benefit Cosmetics 2.26
Kylie Cosmetics 2.25
MTV 2.19
CBS Television Studios 2.12
Fenty beauty 2.12
Warner Bros 2.12
Sephora 2.07
CBS 1.98
Levi's 1.90
LEGOLAND 1.79
Transformers 1.79
shein 1.68
Anastasia Beverly Hills 1.64
Sprite 1.61
Pic Collage 1.56
Tommy Hilfiger 1.54
Chrysler 1.51
Polo Ralph Lauren 1.46
Polaroid 1.46
Coachella 1.44
H&M 1.41
Urban Decay Cosmetics 1.40
SheInside 1.40
KFC 1.39
NBA 1.38
Bentley 1.34
Microsoft 1.34
Coca-Cola 1.33
musical.ly 1.29
Calvin Klein 1.29

Official Profiles

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Artist: Victoria Justice

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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