VICTON
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,388,377
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:16 UTC
Genres
Biography
While never attaining the stratospheric heights achieved by big hitters like BTS, they managed to carve out a solid mid-tier career with respectable sales figures, maintaining an almost continuous chart presence with a string of singles and EPs released between 2016 and 2022. Their highest chart placements came with their 2018 debut single "Time of Sorrow" and their 2020 EP Continuous, both of which went to number two. Their debut full-length album, Voice: The Future Is Now, dropped in 2021 and hit number four. Like all K-pop groups, their fandom has a name: Alice (an acronym for "Always We Love the Voice.")
Heochan left the group in 2022 after a DUI arrest, and the following year Hanse, Byungchan, and Subin did too, after declining to renew their contracts. The group was then effectively on hiatus as the remaining three members were all doing their compulsory military service, but IST were quick to reassure fans that Victon had not disbanded and would be back. ~ John D. Buchanan, Rovi
VICTON speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDONESIA. Composition is heavily female (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,329 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Dreamies, Style Nanda, Innisfree, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,388,377 · Engagements 23,771 · Rate 1.7% Posts 5,039 · Views 6,329 · Avg Likes 23,698 · Avg Comments 331 · Avg Views 6,329 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 68% 25-34: 18% 13-17: 12% 35-44: 2% |
Largest: 18-24 (68%); next: 25-34 (18%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (12%) INDONESIA (10%) SOUTH KOREA (6%) PHILIPPINES (5%) |
Top regions: UNITED STATES (14%), BRAZIL (12%), INDONESIA (10%) |
| Platform Engagement | Instagram: 22,861 avg likes/post · Youtube: 6,329 avg views/post | Best reach: Youtube 6,329 avg views; best engagement: Instagram 22,861 avg likes |
Top Brand Affinities
Dreamies
Style Nanda
Innisfree
iHeartRadio Music Awards
Tiffany
Faber-Castell
Jollibee
Snoopy And The Peanuts Gang
Polaroid
Lollapalooza
shein
Tiffany & Co
| Brand | Category | Score |
|---|---|---|
| Dreamies | 61.18 | |
| Style Nanda | 13.15 | |
| Innisfree | 9.19 | |
| iHeartRadio Music Awards | 5.20 | |
| Tiffany | 3.80 | |
| Faber-Castell | 3.04 | |
| Jollibee | 2.84 | |
| Snoopy And The Peanuts Gang | 2.80 | |
| Polaroid | 2.70 | |
| Lollapalooza | 2.36 | |
| shein | 2.06 | |
| Tiffany & Co | 1.99 | |
| UNIQLO | 1.81 | |
| Calvin Klein | 1.65 | |
| SheInside | 1.62 | |
| KFC | 1.56 | |
| Starbucks | 1.50 | |
| Coachella | 1.45 | |
| Universal | 1.37 | |
| Walt Disney | 1.26 | |
| Forever 21 | 1.20 | |
| McDonald's | 1.16 | |
| OREO | 1.11 | |
| Spotify Music | 1.10 | |
| Pokemon | 1.08 | |
| SWAROVSKI | 1.08 | |
| Converse | 1.06 | |
| Anastasia Beverly Hills | 1.05 | |
| Chanel | 1.00 | |
| Yves Saint Laurent | 0.99 | |
| Maybelline | 0.95 | |
| Pepsi | 0.93 | |
| Huda Beauty | 0.92 | |
| NYX Cosmetics | 0.91 | |
| Pandora | 0.88 | |
| Christian Dior | 0.84 | |
| musical.ly | 0.83 | |
| Paypal | 0.82 | |
| H&M | 0.78 | |
| IKEA | 0.76 | |
| Levi's | 0.72 | |
| Gucci | 0.72 | |
| MAC Cosmetics | 0.70 | |
| Vogue | 0.69 | |
| Zara | 0.67 | |
| Vans | 0.67 | |
| Activision Blizzard | 0.65 | |
| Netflix | 0.58 | |
| SoundCloud | 0.58 | |
| Samsung Group | 0.58 |
Official Profiles
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LoginArtist: VICTON
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Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 154,160
| PLATFORM | TOTAL | % | |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















