VICTON

VICTON

Country: KR

Influence: 56.28% Fanbase: 45.97% Trending: 61.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Dreamies • 61.18% • Very Strong

As of 2025-09-08

1,388,377

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:16 UTC

Genres

popk-popk-pop boy grouppopmainstream popasian pop

Biography

K-pop boy band Victon debuted on November 9, 2016. Formed by IST Entertainment, it initially consisted of seven members: Seungwoo, Seungsik, Heochan, Sejun, Hanse, Byungchan, and Subin. Their music, a slick, vibrant blend of dance-pop and hip-hop, was engineered for mass crossover appeal, and their name, an acronym for "Voice to New World," signifies their mission to bring a fresh sound to the world. Their debut EP, Voice to New World, was a showcase for their distinctive sound and marked their entry into the K-pop scene, peaking at number 11 on the Korean Circle Chart.

While never attaining the stratospheric heights achieved by big hitters like BTS, they managed to carve out a solid mid-tier career with respectable sales figures, maintaining an almost continuous chart presence with a string of singles and EPs released between 2016 and 2022. Their highest chart placements came with their 2018 debut single "Time of Sorrow" and their 2020 EP Continuous, both of which went to number two. Their debut full-length album, Voice: The Future Is Now, dropped in 2021 and hit number four. Like all K-pop groups, their fandom has a name: Alice (an acronym for "Always We Love the Voice.")

Heochan left the group in 2022 after a DUI arrest, and the following year Hanse, Byungchan, and Subin did too, after declining to renew their contracts. The group was then effectively on hiatus as the remaining three members were all doing their compulsory military service, but IST were quick to reassure fans that Victon had not disbanded and would be back. ~ John D. Buchanan, Rovi

VICTON Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

VICTON speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDONESIA. Composition is heavily female (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,329 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Dreamies, Style Nanda, Innisfree, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist VICTON score 1.71%Moderate bucket.
Brand: DreamiesBrand: Style NandaBrand: Innisfree
Followers:1,388,377
Engagements:23,771
Rate:1.7%
Posts:5,039
Views:6,329
Avg Likes:23,698
Avg Comments:331
Avg Views:6,329

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,388,377 · Engagements 23,771 · Rate 1.7%
Posts 5,039 · Views 6,329 · Avg Likes 23,698 · Avg Comments 331 · Avg Views 6,329
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 68%
25-34: 18%
13-17: 12%
35-44: 2%
Largest: 18-24 (68%); next: 25-34 (18%)
Gender Split Female: 77%
Male: 23%
Non-binary/Other: 0%
Skews female (77%)
Top Countries UNITED STATES (14%)
BRAZIL (12%)
INDONESIA (10%)
SOUTH KOREA (6%)
PHILIPPINES (5%)
Top regions: UNITED STATES (14%), BRAZIL (12%), INDONESIA (10%)
Platform Engagement Instagram: 22,861 avg likes/post · Youtube: 6,329 avg views/post Best reach: Youtube 6,329 avg views; best engagement: Instagram 22,861 avg likes

Top Brand Affinities

Dreamies
Score: 61.18
Style Nanda
Score: 13.15
Innisfree
Score: 9.19
iHeartRadio Music Awards
Score: 5.20
Tiffany
Score: 3.80
Faber-Castell
Score: 3.04
Jollibee
Score: 2.84
Snoopy And The Peanuts Gang
Score: 2.80
Polaroid
Score: 2.70
Lollapalooza
Score: 2.36
shein
Score: 2.06
Tiffany & Co
Score: 1.99
Brand Category Score
Dreamies 61.18
Style Nanda 13.15
Innisfree 9.19
iHeartRadio Music Awards 5.20
Tiffany 3.80
Faber-Castell 3.04
Jollibee 2.84
Snoopy And The Peanuts Gang 2.80
Polaroid 2.70
Lollapalooza 2.36
shein 2.06
Tiffany & Co 1.99
UNIQLO 1.81
Calvin Klein 1.65
SheInside 1.62
KFC 1.56
Starbucks 1.50
Coachella 1.45
Universal 1.37
Walt Disney 1.26
Forever 21 1.20
McDonald's 1.16
OREO 1.11
Spotify Music 1.10
Pokemon 1.08
SWAROVSKI 1.08
Converse 1.06
Anastasia Beverly Hills 1.05
Chanel 1.00
Yves Saint Laurent 0.99
Maybelline 0.95
Pepsi 0.93
Huda Beauty 0.92
NYX Cosmetics 0.91
Pandora 0.88
Christian Dior 0.84
musical.ly 0.83
Paypal 0.82
H&M 0.78
IKEA 0.76
Levi's 0.72
Gucci 0.72
MAC Cosmetics 0.70
Vogue 0.69
Zara 0.67
Vans 0.67
Activision Blizzard 0.65
Netflix 0.58
SoundCloud 0.58
Samsung Group 0.58

Official Profiles

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Artist: VICTON

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired VICTON today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-15)

Total: 154,160

PLATFORM TOTAL %
Last.fm Last.fm 154,160 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Spotify Spotify 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist