Vicetone

Vicetone — electronic artist from NL.

Vicetone are a Dutch EDM duo who are equally comfortable crafting cinematic instrumentals and vocal-driven club anthems. Victor Pool and Ruben den Boer,…

Influence: 63.11% Fanbase: 54.89% Trending: 67.22% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 43.01% • Very Strong

As of 2025-09-09

1,359,492

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:29 UTC

Genres

electronictropical houseedmelectro housepop dancegaming edmpop edmdanceprogressive electro houseelectronic

Biography

Vicetone are a Dutch EDM duo who are equally comfortable crafting cinematic instrumentals and vocal-driven club anthems. Victor Pool and Ruben den Boer, friends since childhood, began producing dance music in their tiny home studio in rural Netherlands. Their melodic, bright-eyed tracks caught the attention of dance labels such as Monstercat, which issued their debut single "Harmony" in 2012. Having already remixed hits by Adele, Maroon 5, and Calvin Harris, the duo made an easy transition to producing tracks with vocalists, starting with "Heartbeat" featuring Collin McLoughlin, which came out in 2013. Several more well-received singles followed, and Vicetone toured with Nicky Romero that summer and Australian duo Nervo in the fall. They released tracks on labels like Spinnin' Records, Revealed Records, and Ultra Records in 2014, in addition to performing at the Ultra Music Festival and TomorrowWorld Festival. The duo kept delivering club and festival anthems, and in early 2016, they contributed a track to Warsongs, a remix album of music from the popular online game League of Legends. Vicetone's debut EP, Aurora, arrived on Spinnin' Records in April of 2016. ~ Paul Simpson

Top Brand Affinities

Report Date: 2025-09-09

Vicetone builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDIA, BRAZIL. With a heavily male (80%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (83,261 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Trancefamily, Pioneer, Tomorrowland point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vicetone score 0.18% — Low bucket.

Brand: TrancefamilyBrand: PioneerBrand: Tomorrowland

Followers:1,359,492

Engagements:2,431

Rate:0.2%

Posts:1,780

Avg Likes:2,357

Avg Comments:99

Avg Views:88,846

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,359,492 · Engagements 2,431 · Rate 0.2% Posts 1,780 · Views 88,846 · Avg Likes 2,357 · Avg Comments 99 · Avg Views 88,846	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 6% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (11%) INDIA (7%) BRAZIL (6%) VIETNAM (6%) MEXICO (5%)	Top regions: UNITED STATES (11%), INDIA (7%), BRAZIL (6%)
Platform Engagement	Instagram: 943 avg likes/post · Tiktok: 5,585 avg views/post · Youtube: 83,261 avg views/post	Best reach: Youtube 83,261 avg views; best engagement: Youtube 1,285 avg likes

Top Brand Affinities

Trancefamily

Score: 43.01

Pioneer

Score: 42.32

Tomorrowland

Score: 36.90

Mixcloud

Score: 33.14

Launchpad

Score: 28.12

Ableton

Score: 21.73

Akai

Score: 13.07

SoundCloud

Score: 10.69

Pro Tools

Score: 9.99

Sennheiser

Score: 8.71

Amazon Music

Score: 8.64

RAZER

Score: 6.68

Brand	Category	Score
Trancefamily		43.01
Pioneer		42.32
Tomorrowland		36.90
Mixcloud		33.14
Launchpad		28.12
Ableton		21.73
Akai		13.07
SoundCloud		10.69
Pro Tools		9.99
Sennheiser		8.71
Amazon Music		8.64
RAZER		6.68
Beats Electronics		6.38
Jagermeister		5.71
Need for Speed		5.00
iHeartRadio Music Awards		4.09
Spotify Music		3.84
Coachella		3.48
MTV		3.48
Lollapalooza		3.39
ASUS		3.23
Gundam		3.11
Boeing		3.06
Monster Beverage		2.80
Counter-Strike		2.72
Aston Martin		2.58
McLaren		2.52
Microsoft		2.46
Ubisoft		2.45
Red Bull		2.44
Petronas		2.36
League of Legends		2.09
Transformers		2.08
Lamborghini		2.01
Maserati		1.98
Grand Theft Auto		1.95
UNIQLO		1.93
musical.ly		1.76
Budweiser		1.70
Jack Daniels		1.69
Bugatti		1.68
Ferrari		1.66
Sony		1.62
The North Face		1.58
Xiaomi		1.56
Polo Ralph Lauren		1.54
Heineken		1.53
Call of Duty		1.52
Ducati		1.47
Bellagio		1.47