VHS Collection
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
35,423
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:34:54 UTC
Genres
Biography
VHS's three core members have played music together for most of their lives. James Bohannon and Conor Cook went to middle school together in New York City, while James went to high school with Nils Vanderlip where they started their first band.
In 2015 VHS formed, based initially around home recordings which the band posted on Soundcloud. VHS began performing around NYC's lower east side rock clubs, eventually selling out several shows at the Mercury Lounge that year. In 2015, they released their debut EP whose lead single "Lean" rose to #8 on the Spotify Viral charts. In 2016, VHS released Stereo Hype, which included the indie hit “Waiting on the Summer." VHS performed at major festivals that year including Lollapalooza and ACL. The band continued to release singles and tour leading up to the release of their debut LP Retrofuturism in November 2018. VHS's songs have also been featured in Shameless, Sunday Night Football, Love, You, and dozens of other TV shows.
VHS Collection speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, RUSSIA, TüRKIYE. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (14,040 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, SoulCycle, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,423 · Engagements 1,126 · Rate 3.2% Posts 164 · Views 14,040 · Avg Likes 1,111 · Avg Comments 24 · Avg Views 14,040 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 36% 35-44: 15% 45-64: 7% |
Largest: 18-24 (38%); next: 25-34 (36%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (22%) RUSSIA (19%) TüRKIYE (17%) UKRAINE (6%) CANADA (3%) |
Top regions: UNITED STATES (22%), RUSSIA (19%), TüRKIYE (17%) |
| Platform Engagement | Instagram: 902 avg likes/post · Youtube: 14,040 avg views/post | Best reach: Youtube 14,040 avg views; best engagement: Instagram 902 avg likes |
Top Brand Affinities
Live Nation
SoulCycle
MOOG
Barstool Sports
Pro Tools
Lollapalooza
Delta
Coachella
Amazon Music
Coors
J.Crew
Ableton
| Brand | Category | Score |
|---|---|---|
| Live Nation | 28.53 | |
| SoulCycle | 18.31 | |
| MOOG | 15.08 | |
| Barstool Sports | 10.40 | |
| Pro Tools | 10.08 | |
| Lollapalooza | 10.05 | |
| Delta | 9.15 | |
| Coachella | 8.45 | |
| Amazon Music | 8.21 | |
| Coors | 8.05 | |
| J.Crew | 8.02 | |
| Ableton | 7.25 | |
| Verizon | 7.07 | |
| Free People | 6.92 | |
| DeLorean Motor Company | 6.71 | |
| Barbie | 6.56 | |
| American Airlines | 5.85 | |
| Pioneer | 5.72 | |
| Margaritaville | 5.52 | |
| Oculus | 5.37 | |
| Spotify Music | 5.26 | |
| MTV | 4.97 | |
| Taco Bell | 4.92 | |
| Gillette | 4.88 | |
| iHeartRadio Music Awards | 4.85 | |
| Kodak | 4.79 | |
| Pacific Northwest Wonderland | 4.59 | |
| SoundCloud | 4.51 | |
| Anthropologie | 4.40 | |
| Bud Light | 4.29 | |
| Leica | 4.09 | |
| Kickstarter | 3.92 | |
| NORDSTROM | 3.90 | |
| Paramount Pictures | 3.81 | |
| ESPN | 3.70 | |
| Columbia Pictures | 3.68 | |
| Abercrombie & Fitch | 3.49 | |
| Bethesda Softworks | 3.44 | |
| NBC | 3.25 | |
| Showtime | 3.23 | |
| Summit Entertainment | 3.15 | |
| Target | 3.12 | |
| Gatorade | 3.12 | |
| Lululemon Athletica | 3.12 | |
| NHL | 3.05 | |
| Urban Outfitters | 3.04 | |
| Tomorrowland | 2.95 | |
| Comedy Central | 2.94 | |
| Airbnb | 2.89 | |
| Emporium | 2.78 |
Official Profiles
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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