VHS Collection

VHS Collection

Country: US | Gender: male

Influence: 52.54% Fanbase: 28.31% Trending: 64.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 28.53% • Very Strong

As of 2025-09-08

35,423

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:54 UTC

Genres

popindie poptimismindie popshimmer pophopebeatnyc popr&b, funk & soulvapor soulrockmodern rockrockpop rockalternativealternativeelectronicelectropopalternative dance

Biography

VHS Collection is a band from New York City known for high energy live performances and a distinct alt-rock, electronic, and disco-influenced sound. The band released their debut LP in November 2018 and will embark on a 24 date North American tour in 2019. Independent and self managed from day one, VHS Collection has organically built a loyal fanbase that has led to over 100 million streams, festival performances at Lollapalooza, Austin City Limits, and Gov Ball, and sold out shows around the country.

VHS's three core members have played music together for most of their lives. James Bohannon and Conor Cook went to middle school together in New York City, while James went to high school with Nils Vanderlip where they started their first band.

In 2015 VHS formed, based initially around home recordings which the band posted on Soundcloud. VHS began performing around NYC's lower east side rock clubs, eventually selling out several shows at the Mercury Lounge that year. In 2015, they released their debut EP whose lead single "Lean" rose to #8 on the Spotify Viral charts. In 2016, VHS released Stereo Hype, which included the indie hit “Waiting on the Summer." VHS performed at major festivals that year including Lollapalooza and ACL. The band continued to release singles and tour leading up to the release of their debut LP Retrofuturism in November 2018. VHS's songs have also been featured in Shameless, Sunday Night Football, Love, You, and dozens of other TV shows.

VHS Collection Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

VHS Collection speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, RUSSIA, TüRKIYE. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (14,040 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, SoulCycle, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist VHS Collection score 3.18%Very Strong bucket.
Brand: Live NationBrand: SoulCycleBrand: MOOG
Followers:35,423
Engagements:1,126
Rate:3.2%
Posts:164
Views:14,040
Avg Likes:1,111
Avg Comments:24
Avg Views:14,040

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 35,423 · Engagements 1,126 · Rate 3.2%
Posts 164 · Views 14,040 · Avg Likes 1,111 · Avg Comments 24 · Avg Views 14,040
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 38%
25-34: 36%
35-44: 15%
45-64: 7%
Largest: 18-24 (38%); next: 25-34 (36%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0%
Skews male (66%)
Top Countries UNITED STATES (22%)
RUSSIA (19%)
TüRKIYE (17%)
UKRAINE (6%)
CANADA (3%)
Top regions: UNITED STATES (22%), RUSSIA (19%), TüRKIYE (17%)
Platform Engagement Instagram: 902 avg likes/post · Youtube: 14,040 avg views/post Best reach: Youtube 14,040 avg views; best engagement: Instagram 902 avg likes

Top Brand Affinities

Live Nation
Score: 28.53
SoulCycle
Score: 18.31
MOOG
Score: 15.08
Barstool Sports
Score: 10.40
Pro Tools
Score: 10.08
Lollapalooza
Score: 10.05
Delta
Score: 9.15
Coachella
Score: 8.45
Amazon Music
Score: 8.21
Coors
Score: 8.05
J.Crew
Score: 8.02
Ableton
Score: 7.25
Brand Category Score
Live Nation 28.53
SoulCycle 18.31
MOOG 15.08
Barstool Sports 10.40
Pro Tools 10.08
Lollapalooza 10.05
Delta 9.15
Coachella 8.45
Amazon Music 8.21
Coors 8.05
J.Crew 8.02
Ableton 7.25
Verizon 7.07
Free People 6.92
DeLorean Motor Company 6.71
Barbie 6.56
American Airlines 5.85
Pioneer 5.72
Margaritaville 5.52
Oculus 5.37
Spotify Music 5.26
MTV 4.97
Taco Bell 4.92
Gillette 4.88
iHeartRadio Music Awards 4.85
Kodak 4.79
Pacific Northwest Wonderland 4.59
SoundCloud 4.51
Anthropologie 4.40
Bud Light 4.29
Leica 4.09
Kickstarter 3.92
NORDSTROM 3.90
Paramount Pictures 3.81
ESPN 3.70
Columbia Pictures 3.68
Abercrombie & Fitch 3.49
Bethesda Softworks 3.44
NBC 3.25
Showtime 3.23
Summit Entertainment 3.15
Target 3.12
Gatorade 3.12
Lululemon Athletica 3.12
NHL 3.05
Urban Outfitters 3.04
Tomorrowland 2.95
Comedy Central 2.94
Airbnb 2.89
Emporium 2.78

Official Profiles

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Artist: VHS Collection

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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