Vetusta Morla
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
706,665
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:41 UTC
Genres
Biography
11 canciones que llegaron en medio de la vorágine de una gira de más de dos años por Europa y Latinoamérica. Que llegaron sin que nadie las esperase y acabaron convirtiéndose en fundamentales, de ahí el título del disco.
Nuestro reto, llegar siempre al mismo destino: LA CANCIÓN, la mejor canción posible.
Vetusta Morla is already in the conversation with 18-24 & 25-34 audiences in SPAIN, MEXICO, COLOMBIA. The audience is male-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,090 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Estrella Galícia, El Corte Ingles, Fnac points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 706,665 · Engagements 3,670 · Rate 0.5% Posts 3,278 · Views 3,932 · Avg Likes 3,652 · Avg Comments 41 · Avg Views 3,932 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 37% 35-44: 11% 45-64: 5% |
Largest: 18-24 (43%); next: 25-34 (37%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
SPAIN (49%) MEXICO (14%) COLOMBIA (11%) ARGENTINA (5%) PERU (4%) |
Top regions: SPAIN (49%), MEXICO (14%), COLOMBIA (11%) |
| Platform Engagement | Instagram: 3,380 avg likes/post · Tiktok: 1,842 avg views/post · Youtube: 2,090 avg views/post | Best reach: Youtube 2,090 avg views; best engagement: Instagram 3,380 avg likes |
Top Brand Affinities
Estrella Galícia
El Corte Ingles
Fnac
PLAYMOBIL
Iberia
Movistar
Oysho
TOUS
Patek Philippe
Paulaner
VidaSana
Daewoo
| Brand | Category | Score |
|---|---|---|
| Estrella Galícia | 62.51 | |
| El Corte Ingles | 41.63 | |
| Fnac | 36.03 | |
| PLAYMOBIL | 14.60 | |
| Iberia | 13.54 | |
| Movistar | 12.36 | |
| Oysho | 12.29 | |
| TOUS | 11.57 | |
| Patek Philippe | 8.56 | |
| Paulaner | 7.49 | |
| VidaSana | 6.81 | |
| Daewoo | 5.91 | |
| Suavecito | 5.71 | |
| Décathlon | 5.53 | |
| Ryanair | 4.92 | |
| Primark | 4.83 | |
| Summit Entertainment | 4.41 | |
| Iberostar Hotels & Resorts | 3.68 | |
| Cafecito | 3.59 | |
| HBO | 3.40 | |
| Stradivarius | 3.37 | |
| AliExpress | 3.24 | |
| Pull&Bear | 3.22 | |
| Montblanc | 2.88 | |
| Pantone Inc | 2.85 | |
| Spotify Music | 2.76 | |
| AMC | 2.60 | |
| Carrefour | 2.52 | |
| MTV | 2.26 | |
| Polaroid | 2.14 | |
| Guinness | 2.13 | |
| Fujifilm | 2.13 | |
| Aperol | 1.93 | |
| Tomorrowland | 1.90 | |
| Star Wars | 1.89 | |
| ASICS | 1.87 | |
| New Balance | 1.86 | |
| musical.ly | 1.80 | |
| Coca-Cola | 1.80 | |
| Tinder | 1.77 | |
| Warner Bros | 1.73 | |
| Pixar | 1.73 | |
| Converse | 1.64 | |
| Ray-Ban | 1.60 | |
| Bellagio | 1.57 | |
| Lego | 1.51 | |
| GoPro | 1.50 | |
| IKEA | 1.50 | |
| Heineken | 1.49 | |
| Vans | 1.48 |
Official Profiles
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LoginArtist: Vetusta Morla
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
