Veruca Salt

Veruca Salt

Country: US

Influence: 57.94% Fanbase: 38.91% Trending: 67.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

56,800

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 07:29:19 UTC

Genres

popalternative poppoprockrockgrungealternativealternative rockamericanlilithpunkriot grrrl

Biography

Veruca Salt reshaped the jagged, abrasive punk-pop of the Pixies and Breeders into a more accessible, riff-driven power pop formula that also borrowed from pop/hard rockers like Cheap Trick. It was a successful formula, both musically and commercially, yet it didn't ensure them indie rock credibility; in fact, they became one of the most harshly criticized bands of the post-Nirvana alternative rock era, despite being one of the first female-fronted outfits to achieve stardom in that genre.

Veruca Salt took shape in early 1992, when Chicago residents Louise Post and Nina Gordon began touring the local folk circuit. Both were competent singers and guitarists, and a year's worth of coffeehouse performances fueled their desire to recruit additional members for a full-fledged band. After adding bassist Steve Lack and drummer Jim Shapiro (Gordon's brother), Veruca Salt released their debut single, "Seether"/"All Hail Me," in 1994 on the local independent label Minty Fresh Records. Produced by Brad Wood (Liz Phair), the record became a word-of-mouth sensation, working its way to alternative and college radio stations. While supporting Hole on their fall tour, Veruca Salt released the debut album American Thighs on the Minty Fresh label, yet they soon cut a major-label deal with Geffen, which then re-released the album. "Seether" became an MTV hit as well, and soon the single was an across-the-board success. However, the group received scathing criticism from magazines and fanzines, claiming that Veruca Salt were nothing but ripoff artists who used Minty Fresh as a way to gain credibility. Nevertheless, the group's popularity didn't suffer, and American Thighs went gold, even though their next two singles -- "Number One Blind" and "All Hail Me" -- didn't attract half the attention that "Seether" commanded.

After releasing the stopgap, Steve Albini-produced EP Blow It Out Your Ass It's Veruca Salt in 1996, the band returned in early 1997 with Eight Arms to Hold You, which moved toward hard rock and heavy metal. Although critical reaction was even more mixed, the album still reached gold sales status, propelled in part by the Top Ten rock single "Volcano Girls." Shortly after the album was completed, Shapiro left the lineup and was replaced by former Letters to Cleo drummer Stacy Jones. Meanwhile, in the wake of rumors that Gordon and Post had been feuding and/or considering solo projects, it was confirmed that Gordon had quit the band in early 1998 to pursue a separate solo career.

Undeterred, Post regrouped Veruca Salt as her own project. Now boasting a revised lineup including guitarist Stephen Fitzpatrick, bassist Suzanne Sokol, and drummer Jimmy Madla, the band left Geffen Records (which had been swallowed by a corporate merger) and inked a new record deal with Beyond. They also entered the studio to record Resolver, a fiery album that dealt with Gordon's departure and Post's failed relationship with Dave Grohl. Released during the spring of 2000, Resolver didn't enjoy the same success as Veruca Salt's previous albums, although the band continued to tour as Post wrote new material. The Officially Dead EP was released in 2003 and charted well in Australia, where the band began to focus some of its touring efforts. With an ever-changing lineup (now featuring Post, Fitzpatrick, drummer Kelli Scott, and bassist Nicole Fiorentino), Veruca Salt then recorded another five-song EP, 2005's Lords of Sounds and Lesser Things. An additional full-length album, IV, was issued the following year. Following a lackluster public response to the album, the band went on a lengthy hiatus. As unexpectedly as they'd parted ways, Gordon and Post announced in 2013 that they had "buried the hatchet" and were reuniting the band's original lineup. They jokingly referred to the era following Gordon's departure as "Veruca Starship" and readied new material, the first taste of which was 2014's Record Store Day EP MMXIV. The full-length Ghost Notes followed in July 2015. ~ Stephen Thomas Erlewine, Rovi

Veruca Salt Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Veruca Salt speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (82,197 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Veruca Salt score 1.85%Moderate bucket.
Followers:56,800
Engagements:1,049
Rate:1.8%
Posts:22
Views:82,197
Avg Likes:1,724
Avg Comments:86
Avg Views:82,197

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 56,800 · Engagements 1,049 · Rate 1.8%
Posts 22 · Views 82,197 · Avg Likes 1,724 · Avg Comments 86 · Avg Views 82,197
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 25%
35-44: 24%
45-64: 12%
Largest: 25-34 (37%); next: 18-24 (25%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries UNITED STATES (45%)
CANADA (8%)
BRAZIL (7%)
ARGENTINA (4%)
MEXICO (4%)
Top regions: UNITED STATES (45%), CANADA (8%), BRAZIL (7%)
Platform Engagement Youtube: 82,197 avg views/post Best reach: Youtube 82,197 avg views; best engagement: Youtube 1,724 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Login to view Contact

Login

Artist: Veruca Salt

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Veruca Salt today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist