Versengold
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
232,845
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:13:20 UTC
Genres
Biography
lyrischer Anspruch in mal düsterem, mal augenzwinkernd-witzigem Gewand trifft auf erdig-
folkigen Sound und stark keltische Einflüsse mit einem musikalischen Unterbau, der spielend
zwischen Classic Rock, Metal, Folk und Pop pendelt, ohne dabei stilistische Stringenz
einzubüßen. Seit Bandbestehen gelingt VERSENGOLD der Tanz zwischen den Genres mit
einer Leichtigkeit, die im deutschsprachigen Raum ihresgleichen sucht. Auch nach 20 Jahren
darf man sich fragen, ob der andauernde Erfolg der sechs Bremer an der Spitze der
Albumcharts - zwischen Wacken und ZDF Fernsehgarten - trotz, oder wegen der Absage ans
Schubladendenken möglich wurde.
Mit treffenden Kommentaren zum Zeitgeschehen („Tod und Trommeln“, „Sorry Marie“),
Zeilen direkt aus dem Leben („Horizont“, „Eintagsfliege“, „Der Weg“, „Mal der Hund und mal
der Baum“), einer Prise norddeutschem Lokalpatriotismus („Wir feiern den Norden“),
berührenden Balladen („zum Horizont“, „Lautes Gedenken“) und natürlich einigen deftigen
Feierliedern („Glimmer und Gloria“, „Flaschengeist“, „im Bier sind Dinge drin“, „Sally ‘O
Brien“) präsentiert sich das neuste Werk der Band gewohnt einfallsreich und ausgewogen:
gekonnt treffen die Texte von Sänger Malte Hoyer den Kern der Sache, ohne dabei an
Finesse, Eingängigkeit und Tiefgründigkeit einzubüßen.
Versengold builds repeat engagement among 25-34 & 18-24 audiences throughout GERMANY, AUSTRIA, SWITZERLAND. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (8,767 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Impericon, Gamescom, Hummel point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 232,845 · Engagements 1,561 · Rate 0.7% Posts 3,021 · Views 10,576 · Avg Likes 1,535 · Avg Comments 39 · Avg Views 10,576 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 33% 35-44: 18% 45-64: 9% |
Largest: 25-34 (36%); next: 18-24 (33%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
GERMANY (78%) AUSTRIA (5%) SWITZERLAND (3%) UNITED STATES (3%) RUSSIA (1%) |
Top regions: GERMANY (78%), AUSTRIA (5%), SWITZERLAND (3%) |
| Platform Engagement | Instagram: 1,004 avg likes/post · Tiktok: 1,809 avg views/post · Youtube: 8,767 avg views/post | Best reach: Youtube 8,767 avg views; best engagement: Instagram 1,004 avg likes |
Top Brand Affinities
Impericon
Gamescom
Hummel
Edeka
Commerzbank
Braun
Ritter Sport
Augustiner Helles
World of Warcraft
Rossmann
Hurley
Beck`s
| Brand | Category | Score |
|---|---|---|
| Impericon | 123.26 | |
| Gamescom | 53.14 | |
| Hummel | 41.41 | |
| Edeka | 26.78 | |
| Commerzbank | 19.36 | |
| Braun | 19.31 | |
| Ritter Sport | 19.18 | |
| Augustiner Helles | 16.57 | |
| World of Warcraft | 16.36 | |
| Rossmann | 16.03 | |
| Hurley | 14.45 | |
| Beck`s | 13.68 | |
| Schutz | 13.56 | |
| The Witcher | 12.19 | |
| Captain Morgan | 11.58 | |
| PLAYMOBIL | 9.69 | |
| Life Is Strange | 8.82 | |
| Square Enix | 8.75 | |
| Thermomix | 8.70 | |
| Fallout | 8.28 | |
| Opel | 7.97 | |
| Lidl | 7.83 | |
| Borderlands | 7.75 | |
| GameStop | 7.36 | |
| Final Fantasy | 6.55 | |
| AMC | 5.08 | |
| RAZER | 5.06 | |
| HBO | 4.96 | |
| Faber-Castell | 4.76 | |
| Jack Daniels | 4.58 | |
| Bethesda Softworks | 4.36 | |
| Guinness | 4.36 | |
| Haribo | 4.34 | |
| BBC | 4.33 | |
| Resident Evil | 4.20 | |
| Busch | 4.18 | |
| BH Cosmetics | 4.16 | |
| League of Legends | 3.99 | |
| Geocaching | 3.63 | |
| Dr. Martens | 3.57 | |
| Pokemon Go | 3.50 | |
| Monster Beverage | 3.50 | |
| Columbia Pictures | 3.49 | |
| Nintendo | 3.46 | |
| Lego | 3.46 | |
| Ubisoft | 3.37 | |
| Lindt | 3.22 | |
| Star Wars | 3.15 | |
| Heinz | 3.14 | |
| Matrix | 3.13 |
Official Profiles
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LoginArtist: Versengold
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 460,295
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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444,637 | 96.60% |
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15,658 | 3.40% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-06 04:00 UTC | Versengold | Komplex AG | Zürich, Switzerland | |
| 2026-03-07 04:00 UTC | Betterov | Posthof Zeitkultur Am Hafen | Linz, Austria | |
| 2026-03-08 04:00 UTC | Versengold | Gasometer | Vienna, Austria | |
| 2026-03-14 03:00 UTC | Versengold | Haus Auensee | Leipzig, Germany | |
| 2026-03-15 03:00 UTC | Versengold | Grugahalle | Essen, Germany | |
| 2026-03-21 03:00 UTC | Versengold | Deutsches Haus | Flensburg, Germany | |
| 2026-03-22 03:00 UTC | Versengold | Pier 2 | Bremen, Germany | |
| 2026-03-28 03:00 UTC | Versengold | Emsland Arena | Lingen (Ems), Germany | |
| 2026-03-29 03:00 UTC | Versengold | Stadthalle Aurich | Aurich, Germany | |
| 2026-04-10 03:00 UTC | Versengold | Schlachthof Wiesbaden | Wiesbaden, Germany | |
| 2026-04-11 03:00 UTC | Versengold | Stadthalle Fürth | Fürth, Germany | |
| 2026-04-12 03:00 UTC | Versengold | Swiss Life Hall | Hanover, Germany |















