Versengold

Versengold

Country: DE

Influence: 50.69% Fanbase: 24.08% Trending: 63.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 123.26% • Very Strong

As of 2025-09-09

232,845

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:20 UTC

Genres

poppoprockrockmedieval rockfolk rock

Biography

„Lautes Gedenken“ ist die auf 13 Titel destillierte Quintessenz von 20 Jahren Versengold:
lyrischer Anspruch in mal düsterem, mal augenzwinkernd-witzigem Gewand trifft auf erdig-
folkigen Sound und stark keltische Einflüsse mit einem musikalischen Unterbau, der spielend
zwischen Classic Rock, Metal, Folk und Pop pendelt, ohne dabei stilistische Stringenz
einzubüßen. Seit Bandbestehen gelingt VERSENGOLD der Tanz zwischen den Genres mit
einer Leichtigkeit, die im deutschsprachigen Raum ihresgleichen sucht. Auch nach 20 Jahren
darf man sich fragen, ob der andauernde Erfolg der sechs Bremer an der Spitze der
Albumcharts - zwischen Wacken und ZDF Fernsehgarten - trotz, oder wegen der Absage ans
Schubladendenken möglich wurde.
Mit treffenden Kommentaren zum Zeitgeschehen („Tod und Trommeln“, „Sorry Marie“),
Zeilen direkt aus dem Leben („Horizont“, „Eintagsfliege“, „Der Weg“, „Mal der Hund und mal
der Baum“), einer Prise norddeutschem Lokalpatriotismus („Wir feiern den Norden“),
berührenden Balladen („zum Horizont“, „Lautes Gedenken“) und natürlich einigen deftigen
Feierliedern („Glimmer und Gloria“, „Flaschengeist“, „im Bier sind Dinge drin“, „Sally ‘O
Brien“) präsentiert sich das neuste Werk der Band gewohnt einfallsreich und ausgewogen:
gekonnt treffen die Texte von Sänger Malte Hoyer den Kern der Sache, ohne dabei an
Finesse, Eingängigkeit und Tiefgründigkeit einzubüßen.

Versengold Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Versengold builds repeat engagement among 25-34 & 18-24 audiences throughout GERMANY, AUSTRIA, SWITZERLAND. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (8,767 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Impericon, Gamescom, Hummel point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Versengold score 0.67%Low bucket.
Brand: ImpericonBrand: GamescomBrand: Hummel
Followers:232,845
Engagements:1,561
Rate:0.7%
Posts:3,021
Views:10,576
Avg Likes:1,535
Avg Comments:39
Avg Views:10,576

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 232,845 · Engagements 1,561 · Rate 0.7%
Posts 3,021 · Views 10,576 · Avg Likes 1,535 · Avg Comments 39 · Avg Views 10,576
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 33%
35-44: 18%
45-64: 9%
Largest: 25-34 (36%); next: 18-24 (33%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries GERMANY (78%)
AUSTRIA (5%)
SWITZERLAND (3%)
UNITED STATES (3%)
RUSSIA (1%)
Top regions: GERMANY (78%), AUSTRIA (5%), SWITZERLAND (3%)
Platform Engagement Instagram: 1,004 avg likes/post · Tiktok: 1,809 avg views/post · Youtube: 8,767 avg views/post Best reach: Youtube 8,767 avg views; best engagement: Instagram 1,004 avg likes

Top Brand Affinities

Impericon
Score: 123.26
Gamescom
Score: 53.14
Hummel
Score: 41.41
Edeka
Score: 26.78
Commerzbank
Score: 19.36
Braun
Score: 19.31
Ritter Sport
Score: 19.18
Augustiner Helles
Score: 16.57
World of Warcraft
Score: 16.36
Rossmann
Score: 16.03
Hurley
Score: 14.45
Beck`s
Score: 13.68
Brand Category Score
Impericon 123.26
Gamescom 53.14
Hummel 41.41
Edeka 26.78
Commerzbank 19.36
Braun 19.31
Ritter Sport 19.18
Augustiner Helles 16.57
World of Warcraft 16.36
Rossmann 16.03
Hurley 14.45
Beck`s 13.68
Schutz 13.56
The Witcher 12.19
Captain Morgan 11.58
PLAYMOBIL 9.69
Life Is Strange 8.82
Square Enix 8.75
Thermomix 8.70
Fallout 8.28
Opel 7.97
Lidl 7.83
Borderlands 7.75
GameStop 7.36
Final Fantasy 6.55
AMC 5.08
RAZER 5.06
HBO 4.96
Faber-Castell 4.76
Jack Daniels 4.58
Bethesda Softworks 4.36
Guinness 4.36
Haribo 4.34
BBC 4.33
Resident Evil 4.20
Busch 4.18
BH Cosmetics 4.16
League of Legends 3.99
Geocaching 3.63
Dr. Martens 3.57
Pokemon Go 3.50
Monster Beverage 3.50
Columbia Pictures 3.49
Nintendo 3.46
Lego 3.46
Ubisoft 3.37
Lindt 3.22
Star Wars 3.15
Heinz 3.14
Matrix 3.13

Official Profiles

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Artist: Versengold

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Versengold today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-29)

Total: 460,295

PLATFORM TOTAL %
Spotify Spotify 444,637 96.60%
Pandora Pandora 15,658 3.40%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-06 04:00 UTC Versengold Komplex AG Zürich, Switzerland
2026-03-07 04:00 UTC Betterov Posthof Zeitkultur Am Hafen Linz, Austria
2026-03-08 04:00 UTC Versengold Gasometer Vienna, Austria
2026-03-14 03:00 UTC Versengold Haus Auensee Leipzig, Germany
2026-03-15 03:00 UTC Versengold Grugahalle Essen, Germany
2026-03-21 03:00 UTC Versengold Deutsches Haus Flensburg, Germany
2026-03-22 03:00 UTC Versengold Pier 2 Bremen, Germany
2026-03-28 03:00 UTC Versengold Emsland Arena Lingen (Ems), Germany
2026-03-29 03:00 UTC Versengold Stadthalle Aurich Aurich, Germany
2026-04-10 03:00 UTC Versengold Schlachthof Wiesbaden Wiesbaden, Germany
2026-04-11 03:00 UTC Versengold Stadthalle Fürth Fürth, Germany
2026-04-12 03:00 UTC Versengold Swiss Life Hall Hanover, Germany

Trending Artist