Vera Blue

Vera Blue — pop artist from AU.

Australian artist, Vera Blue is critically lauded across the globe for her exhilarating sound and spectacular live performances. Vera Blue's debut album…

Influence: 56.54% Fanbase: 38.88% Trending: 65.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 60.66% • Very Strong

As of 2025-09-08

240,948

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:41:29 UTC

Genres

popaustralian indieaustralian poppopmainstream popalternativealternative

Biography

Australian artist, Vera Blue is critically lauded across the globe for her exhilarating sound and spectacular live performances.

Vera Blue's debut album ‘Perennial’ is certified Gold in Australia and she has had globally successful collaborations with Flume, ILLENIUM, Louis The Child + Illy & is a major live drawcard known for her exhilarating live performances on music festivals such as Splendour in the Grass + Lollapalooza.

Top Brand Affinities

Report Date: 2025-09-08

Vera Blue is already in the conversation with 18-24 & 25-34 audiences in AUSTRALIA, UNITED STATES, BRAZIL. The audience is heavily female (55%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,651 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Bec & Bridge, Myer, Vegemite points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vera Blue score 0.30% — Low bucket.

Brand: Bec & BridgeBrand: MyerBrand: Vegemite

Followers:240,948

Engagements:729

Rate:0.3%

Posts:3,540

Avg Likes:715

Avg Comments:25

Avg Views:2,819

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 240,948 · Engagements 729 · Rate 0.3% Posts 3,540 · Views 2,819 · Avg Likes 715 · Avg Comments 25 · Avg Views 2,819	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 35-44: 7% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	AUSTRALIA (22%) UNITED STATES (20%) BRAZIL (10%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: AUSTRALIA (22%), UNITED STATES (20%), BRAZIL (10%)
Platform Engagement	Instagram: 603 avg likes/post · Tiktok: 1,168 avg views/post · Youtube: 1,651 avg views/post	Best reach: Youtube 1,651 avg views; best engagement: Instagram 603 avg likes

Top Brand Affinities

Bec & Bridge

Score: 60.66

Myer

Score: 46.25

Vegemite

Score: 44.20

Telstra

Score: 40.17

Virgin Australia

Score: 36.33

Qantas

Score: 22.86

Kmart

Score: 19.32

New Line Cinema

Score: 11.86

Sunnies Studios

Score: 11.71

Ableton

Score: 10.82

Amazon Music

Score: 7.82

Woolworths

Score: 7.72

Brand	Category	Score
Bec & Bridge		60.66
Myer		46.25
Vegemite		44.20
Telstra		40.17
Virgin Australia		36.33
Qantas		22.86
Kmart		19.32
New Line Cinema		11.86
Sunnies Studios		11.71
Ableton		10.82
Amazon Music		7.82
Woolworths		7.72
Holden		6.06
Billabong		5.76
BALMAIN		5.29
Coachella		4.84
Aperol		4.45
Lollapalooza		4.37
Showtime		4.09
Emporium		4.04
McLaren		3.91
Spotify Music		3.73
SoundCloud		3.51
Geocaching		3.46
ASOS		3.42
Lush		3.42
Tinder		3.36
Polaroid		3.31
ABC		3.21
Dr. Martens		2.93
NARS Cosmetics		2.88
Cadbury		2.82
Abercrombie & Fitch		2.70
NBC		2.67
Airbnb		2.62
Chrysler		2.52
Tomorrowland		2.51
Guinness		2.49
Lululemon Athletica		2.41
Vogue		2.20
Beats Electronics		2.20
Paramount Pictures		2.05
The Olympic Games		1.98
Red Bull		1.81
Too Faced Cosmetics		1.76
GoPro		1.75
Pixar		1.65
Tarte Cosmetics		1.65
Fenty beauty		1.59
Fujifilm		1.48